OgilvyOne

Slide1: 

Making mobile marketing work April 2006, Beijing

mobile marketing works…: 

mobile marketing works… Don’t bore consumers to death… Why should any brand be there? Understand the role of mobile Yes – mobile can be creative There is always more than mobile Build new contexts for the brand Some game changers

1. Don’t bore your consumers to death: 

1. Don’t bore your consumers to death

1. Don’t bore your consumers to death: 

1. Don’t bore your consumers to death

2. Why should my brand be there?: 

2. Why should my brand be there? Online Media News Community sites Special Interest Portals Email eNewsletters eCards eMail Social Computing Wikis Folksonomy Social Bookmarking Digital Devices Phones DVR (Tivo) PDAs Game Consoles Microcasting VBlogs Digital Radio Webcasting Podcasting Syndication Real Simple Syndication (RSS) Content Partnerships Conversations Blogs Listservs Message Boards Chat Rooms/Events IM Text-messaging Photo Blogs Viral Content Web Sites Press Rooms w/RSS Online Advertising Games & Contests Search Keyword Marketing Blog Aggregators Blog Search Engines Search Engine Optimization eAdvocacy Manifestos eAlerts Citizen Action Meetups Influencer outreach

3. Understand the role of mobile: 

3. Understand the role of mobile

4. Yes - mobile can be creative: 

4. Yes - mobile can be creative

4. Yes - mobile can be creative: 

4. Yes - mobile can be creative

4. Yes – mobile can be creative: 

4. Yes – mobile can be creative

4. Yes – mobile can be creative: 

4. Yes – mobile can be creative

5. There is always more than mobile: 

5. There is always more than mobile

5. There is always more than mobile: 

5. There is always more than mobile

6. Build new contexts for your brand: 

6. Build new contexts for your brand

GAME CHANGERS: 

GAME CHANGERS

7. game changer - Flash: 

7. game changer - Flash

7. game changer - Search: 

7. game changer - Search

Slide17: 

7. game changers - mTV

7. game changer – PC2M: 

7. game changer – PC2M

chris.reitermann@ogilvy.com: 

chris.reitermann@ogilvy.com