Positive Brand Identity Produced Some of the World’s Greatest Brands

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World’s most valuable brands became valuable because they realised right from the beginning that solid branding effort in conjunction with the superiority of their products and services could serve as a very important tool to differentiate their business.

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WORLD’S GREATEST BRANDS Created By: www.theworldsgreatestbrands.com

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Customized L eisure T ravel An Introduction World’s most valuable brands became valuable because they realised right from the beginning that solid branding effort in conjunction with the superiority of their products and services could serve as a very important tool to differentiate their business. World’s greatest brands in the world always treat their brand as more than a company logo. Their brand encompasses the entire range of their business activities ranging from the goal, mission and objective of the organization right down to its culture and tradition. Positive and well-coordinated brand management connects beautifully with the target audience and does an excellent job of making them understand as to how their quality of life would greatly benefit by connecting themselves with the organization and its offerings. POSITIVE BRAND IDENTITY PRODUCED SOME OF THE WORLD’S GREATEST BRANDS Created By: www.theworldsgreatestbrands.com

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Customized L eisure T ravel An Introduction Brand Loyalty One thing common about the world’s most valuable brands is that portray an excellent image of what the business is all about and how its products or services can make their consumer’s life more convenient. A well-developed brand image will help your business be perceived as reliable, experienced and consumer-focused. This consistency encourages consumers to establish a positive connection with your business and what it has in offer for them. This is of utmost importance as a positive association with the brand will subsequently translate into brand loyalty. Loyalty towards a brand is the primary reason people choose one product or service over another. POSITIVE BRAND IDENTITY PRODUCED SOME OF THE WORLD’S GREATEST BRANDS Created By: www.theworldsgreatestbrands.com

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Customized L eisure T ravel An Introduction The lifetime value of loyal consumers is far higher than non-loyal as customers loyal to your brand are highly unlikely to switch to your competitors products and services despite lucrative offers from them. Brand Advocates World’s most valuable brands are generally the amalgamation of brand loyalty and brand advocacy. Brand advocates play an important role in recommending your brands and products (simply because they like your offerings). Word of mouth referrals play a very important part in establishing positive brand identity. This is not hard to decipher as positive talk about your brand carries a higher weight than an organization’s paid publicity campaign. POSITIVE BRAND IDENTITY PRODUCED SOME OF THE WORLD’S GREATEST BRANDS Created By: www.theworldsgreatestbrands.com

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Customized L eisure T ravel An Introduction List of World’s Greatest Brands The list of ‘ The World’s Greatest Brands and Leaders 2015 by United Research Services International evaluates brands across twelve countries and sixteen industries and sixty-two sub categories to come up with the world’s greatest brands. This thoroughly researched and respected list that is presented after a comprehensive review by Pricewaterhouse Coopers P.L brings into limelight the importance of brand building, but more importantly the factors and the driving forces that took these brands to the pinnacle of success. POSITIVE BRAND IDENTITY PRODUCED SOME OF THE WORLD’S GREATEST BRANDS Created By: www.theworldsgreatestbrands.com

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Created By: www.theworldsgreatestbrands.com

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Dubai (Headquarters) 502, Dubai Pearl Building, Nasser Square, Deira, Dubai, UAE Phone : +971-567597934 Email : dubai@uwgholdingsllc.com, heena@uwgholdingsllc.com   Singapore Phone : ++65 94872470 India (Corporate Office) Universal Trade Tower, 2nd Floor, Sector 49, Gurgaon Sohna Road, Gurgaon 122 018, Haryana, India Phone : +91 124-4696025, +91-9599597929, +91-9899472931 Email : india@uwgholdingsllc.com, mallika@uwgholdingsllc.com   India (Research & Publishing House) URS Media Consulting P.L., S-206, Panchsheel Park, South Delhi, New Delhi -110017 Phone : 011-41602787 and 780 to 785 Email : india@ursinternational.co.in

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