MSPP Unraveled final

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MSPP Unraveled : 

MSPP Unraveled Jim Traynor Director, US Partner Development Microsoft October 4, 2007

Microsoft Partner Programs Unraveled : 

Microsoft Partner Programs Unraveled Introductions Top 10 takeaways MSPP update (Operational) Staffing and Skillbuilding Business Development & Marketing Selling Quiz (with prizes)

Microsoft Partner Program (MSPP) Update : 

Microsoft Partner Program (MSPP) Update MSPP Highlights New Certification ID linking Dynamics exams with IW and Infrastructure exams (see handout) Microsoft Business Solutions Competency Channel Development Funds (CDF) Leverage Microsoft branding (case studies) Better rating in Channel Builder/Solution Finder Additional MSPP information (see handout)

Staffing And Skill Building : 

Staffing And Skill Building Partner Playbook Introduction How to use this book Partner Program Planning and Resources Expand My Skills Increase My Opportunities Close More Sales Support My Customers https://mbs.microsoft.com/partnersource/resources/partneressentials/mspp/dynamicspartnerplaybook.htm?printpage=false

Staffing And Skill Building : 

Staffing And Skill Building Four Pronged Resource Strategy Professional hires (i.e. help partners identify/attract seasoned ERP/CRM resources) Industry hires (i.e. help partner identify/attract experts from target industries) Graduate hires (i.e. help partners attract newly educated individuals to Dynamics) Flexible resources (i.e. help partners tap into e.g. freelances, offshore resources, etc.)

Staffing And Skill Building : 

Staffing And Skill Building https://mbs.microsoft.com/partnersource/resources/partneressentials/partner_resourcing

Staffing And Skill Building : 

Staffing And Skill Building Learning Plans: Helps align organizations & individuals to the Microsoft requirements and/or skill gap training needs per their specialization or product through a customized learning path they can edit and Microsoft recommends. Learning Consultants: Individuals that can further assist partners in aligning to customized training needs or questions. They can help guide individuals or organizations through different training offerings, programs, promotions or requirements. Support available for additional questions & guidance TRNADVZR@microsoft.com

Business Development and Marketing : 

Business Development and Marketing Lisa Sluke Partner Account Manager

Marketing Professional Community : 

Marketing Professional Community Virtual network of partner marketing professionals Marketing skill enhancement opportunities Resources, tools & materials (get to the right person within your organization) Share in best practices Enroll at https://mbs.microsoft.com/partnersource/communities/marketing/ Click on the ‘Join the Marketing Professional Community Now’ button

Readiness: Monthly Community Calls : 

Readiness: Monthly Community Calls Second Tuesday Every Month; 11am PST 60-minute Live Meeting & Conference Call unless otherwise noted Upcoming Sessions & Topics: Register at: www.msreadiness.com/marketingprofessional

Readiness: Microsoft Dynamics Marketing Workshop : 

Readiness: Microsoft Dynamics Marketing Workshop FREE, one-day workshop to help Microsoft Partner owners and executives dramatically increase their marketing momentum and build Microsoft Dynamics sales. October 10th | San Diego, CA Additional dates and cities being planned for January 2008 Registration & more info: http://www.msreadiness.com/CourseDetail.aspx?id=6498

Readiness: Tools : 

Marketing Learning Plan Guidance for partners on where to find resources, how to stay informed, where to find marketing readiness https://mbs.microsoft.com/partnersource/communities/marketing/marketing readiness/learningplan.htm Best Practice Case Studies Profiles of Distinction in Marketing award-winning campaigns https://mbs.microsoft.com/partnersource/communities/marketing/resources/marketingcreativeresources/BestPractices.htm Readiness: Tools

Resources:Dynamics Marketing Guide for Partners : 

Resources:Dynamics Marketing Guide for Partners Desktop reference of marketing tools and resources: Microsoft Marketing Resources Prescriptive Marketing Guidance & How To’s External Resources & Vendors https://mbs.microsoft.com/partnersource/communities/marketing/resources/marketingcreativeresources/resourceguidev2.htm

Resources: Planning Tools : 

Resources: Planning Tools Communication Plan/Marketing Calendar Template: https://mbs.microsoft.com/partnersource/communities/marketing/ reources/marketingcreativeresources/marketingcalendar.htm Marketing Investment ROI Tool: https://mbs.microsoft.com/partnersource/communities/marketing/ resources/marketingcreativeresources/roi.htm Marketing Development Plan Template: https://mbs.microsoft.com/partnersource/communities/marketing/ resources/marketingcreativeresources/template.htm Marketing Lead Calculator: https://mbs.microsoft.com/partnersource/communities/marketing/ resources/marketingcreativeresources/template.htm

Marketing Professional Community Action Items : 

Marketing Professional Community Action Items Enroll in the Marketing Community https://mbs.microsoft.com/partnersource/communities/marketing/ Click on the ‘Join the Marketing Professional Community Now’ button Complete the registration form Subscribe to U.S. Sales and Marketing News Insights https://mbs.microsoft.com/insights/subscribe.asp Attend Monthly Marketing Community Calls Second Tuesday of every month; register at: www.msreadiness.com/marketingprofessional

Partner Resource Kits : 

Partner Resource Kits

Partner Resource Kit : 

Partner Resource Kit Example: Microsoft Dynamics GP 10.0 Over 500 tools and resources to help you through all stages of the sales cycle Industry specific extensions 3 CD’s Partner Marketing Toolkit Sales and Marketing Resource CD Dynamics GP 10.0 Partner Technical Demonstration Toolkit Available online now! https://mbs.microsoft.com/partnersource/sales/salestools/productfactsheets/GPpartnerresourcekit

1. Partner Marketing Tool Kit : 

Email Template Ad Template Event Email Invitation 1. Partner Marketing Tool Kit

2. Sales and Marketing Resource CD : 

2. Sales and Marketing Resource CD Examples include: Launch-in-a-box Materials that you can use to advertise the Microsoft Dynamics GP 10.0 Launch and market your own launch events! Dynamics GP 10.0 collateral: 70+ fact sheets Brochures White paper 30+ customer stories &videos 8 presentations

3. Technical Demonstration Toolkit : 

3. Technical Demonstration Toolkit Virtual PC image including MOSS, Search, Workflow and more! 20+ demo scripts VPC Best Practices Also check MSReadiness for live or recorded webinars on how to effectively use the VPC and demonstration tips

Microsoft Partner Events : 

Microsoft Partner Events

Microsoft Partner Events : 

Microsoft Partner Events MicrosoftPartnerEvents.com Partner self-service website to schedule, prepare, and promote events Site includes sample presentation materials Enables you to co-host events with other Microsoft partners ClickToAttend.com Customer facing event registration Partner driven events Secure and private

Microsoft Partner Event Campaigns : 

Microsoft Partner Event Campaigns

Introducing… Ready-to-Go Campaigns : 

Introducing… Ready-to-Go Campaigns Everything You Need, In One Place Readiness, List Selection, Communication Outreach, Lead Nurturing, and Sales Conversion materials. You customize the material, and the Ready-to-Go Campaign will help you get it out the door The Right Content For Your Business Needs We have tailored a Ready-to-Go version for you, based on your marketing and business needs, using multiple tactics and touches Targeted Prospect Criteria and Lists Access to exclusive Microsoft approved list sources Guidance on How to Get it Done Ready-to-Go Campaigns help you to get the most out of your integrated marketing efforts by giving you the right level of guidance for your business 24

Dynamics Ready-to-Go Campaigns : 

Dynamics Ready-to-Go Campaigns Microsoft Dynamics CRM Ready to Go (RTG) Campaign - available now https://www.microsoftpartnerevents.com/partners/campaign_details.aspx?dl=1&id=2526  Microsoft Dynamics Financial Management Quick Start RTG available 10/5 https://www.microsoftpartnerevents.com/partners/campaign_details.aspx?id=2519 With over 2MM small and mid-sized companies in the US and over 120K ERP purchasing decisions in 2007 there is a huge opportunity to drive volume with Microsoft Dynamics ERP.   The objective of this campaign is for partners to develop and go to market with a fixed scope offer (Dynamics SW + partner services) for a fixed price and a pre-defined implementation time. Microsoft Dynamics GP Microsoft Dynamics NAV Microsoft Dynamics SL

Dynamics Ready-to-Go CampaignsExamples & Costs : 

Dynamics Ready-to-Go CampaignsExamples & Costs

How to Start Using Ready-to-Go Campaigns : 

How to Start Using Ready-to-Go Campaigns 1) Visit the Sales and Marketing section of the Partner Portal and select a Campaign from the “Featured Campaigns” section, or the “Campaign Library” https://partner.microsoft.com/US/salesmarketing 2) Once you select your Campaign, pick the profile that best represents your Business & Marketing needs (NOTE: step required only the 1st time you access a Ready-to-Go Campaign 3) Start building and customizing your Ready-to-Go Campaign 4) Use the Ready-to-Go Material to push leads through the pipeline… and Close More Sales! 27

Call to Action : 

Call to Action Microsoft Partner Events Go to http://www.microsoftpartnerevents.com Select the Dynamics event you wish to host Use the click to attend tool, customize the materials invite prospects and host your event! Ready-to-Go Campaigns Go to the Partner Portal https://partner.microsoft.com/us/salesmarketing Select the Dynamics campaign that maps to your business (ERP or CRM) Choose the profile that best matches your company Plan your campaign using the available materials and list resources and go to market!

MSPP Unraveled : 

MSPP Unraveled Karen Engel Manager, Partner Technical Specialists Microsoft US Partner Development October 4, 2007

Sales Professional Community Facts : 

Sales Professional Community Facts Sales Professional Community Partner organizations increased their Dynamics business 11% YOY Non SPC Partner Organizations increased their business 1% YOY Average SPC Partner Org had $585,041 in sales in FY07 Non SPC partner organizations had $49,869 in sales in FY07 Enrollment 672 unique individuals in the program 375 partner organizations participating $208M in FY07 Representing well over 50% of the FY07 all up revenue Renewal Rates: SPC: 85% No SPC Partners: 75%

Sales Support Every Step of the Way : 

Sales Support Every Step of the Way

What Is Microsoft Dynamics Sure Step? : 

What Is Microsoft Dynamics Sure Step? Sure Step Methodology + Sure Step Tools Over 54 Templates, plus… Sure Step Business Modeler Sure Step Migration Tool for Microsoft Dynamics AX Sure Step Rapid Configuration Tool for Microsoft Dynamics AX Sure Step Rapid Implementation Methodology for Microsoft Dynamics NAV Sure Step Data Migration Pack for Microsoft Dynamics CRM

Selling: Your Presales Resources : 

Selling: Your Presales Resources Presales Technical Resources PTS - Partner Technical Specialists tPTS - Tele Partner Technical Specialists Briefing Centers Microsoft Technology Center Executive Briefing Center

Selling: Your Services Resources : 

Selling: Your Services Resources Partner Service Plans Partner Foundation Plan Benefits include: Unlimited access to eLearning Unlimited access to training material Vouchers for 50% off cert exams SureStep access Specified number of support incidents Guaranteed response rates Discounted technical service advisory rates Partner Advantage Plan Above plus ability to customize and redistribute training material, 24x7 support access, IBI support, access to senior support techs, support usage reports, personal services account manager Partner Service Offerings Advisory Services Custom Reports & Services Customizations Database Management Implementations Packaged Migrations & Upgrades Training

Top 10 Recap – Knitting the Unraveled : 

Top 10 Recap – Knitting the Unraveled Why attain an MSPP Competency? Why should I take a look at the Partner Playbook? What is a learning consultant? When is the monthly Marketing Community call? Where can you go to find sales and marketing collateral organized into one group by product line? If you wanted to rent to a list for mailings or telemarketing for a MS Dynamics Campaign?  Why join or remain in the Sales Professional Community? What is SureStep? What is a PTS? What is the Partner Advantage Service plan?

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