05-Trademark Basics Trademark Usage; Inf

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Slide 1: 

Intellectual Property Creation & Management for Emerging Growth Technology Companies Trademark Basics: Trademark Usage & Infringement

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Intellectual Property Creation & Management for Emerging Growth Technology Companies Trademark Basics: Trademark Usage & Infringement

Trademarks : 

Trademarks Subject Matter Scope of Protection Loss of Trademark Rights Mechanics of Registration Trademark Usage Infringement

Proper Use of a Trademark : 

Proper Use of a Trademark Use It As an Adjective, Not a Noun Use Appropriate Symbol: ® TM SM Protect It: Many Valuable Marks Have Become Generic

Trademarks : 

Trademarks Subject Matter Scope of Protection Loss of Trademark Rights Mechanics of Registration Trademark Usage Infringement

Trademark Infringement: Likelihood of Confusion : 

Trademark Infringement: Likelihood of Confusion Trademark Infringement theory works well only in limited instances because it requires proof of “likelihood of confusion.” Likelihood of confusion generally focuses on such issues as strength of mark, similarity of mark, similarity of goods or services, channels of trade, and evidence of actual confusion. See Polaroid Corp. v. Polaroid Elecs. Corp., 287 F.2d 492, 495 (2nd Cir. 1961).

Trademark Infringement: Likelihood of Confusion : 

Likelihood of confusion can be hard to prove in a cybersquatting case. One is not likely to confuse a pornographic web site called adida.com with the genuine Adidas website. Courts have also not unanimously embraced the notion that a domain name serves a trademark function – even if it incorporates a trademark. Trademark Infringement: Likelihood of Confusion

Trademark Infringement : 

Trademark Infringement Elements Of Cause of Action: (1) Validity and protectability of the mark (2) Ownership of the mark   (3) Likelihood of confusion Registration is prima facie evidence of (1) and (2).

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Intellectual Property Creation & Management for Emerging Growth Technology Companies Trademark Basics: Trademark Usage & Infringement

www.HULSEYIPLaw.com : 

www.HULSEYIPLaw.com

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