Savoring – and Saving – China’s Artisan Teas

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Presentation Description

WildandBare offers a variety of Chinese Artisan Teas including Organic Green Tea, Black Tea & Hebal Tea for tea lovers through out the world.

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Presentation Transcript

Jean Alberti:

Savoring – and Saving – China ’ s Artisan Teas Jean Alberti Founder Wild & Bare Co. www.wildandbare.com jalberti@wildandbare.com

Generic vs. Artisan Tea:

Generic vs. Artisan Tea Tea is seldom marketed based on origin

The Lipton Formula:

The Lipton Formula Commercial teas are blended for taste, not purity

Artisan Tea:

Artisan Tea Can tea have terroir?

The Tea Tradition:

The Tea Tradition For millennium, tea was harvested by hand

The Modern Tea Business:

The Modern Tea Business Ancient traditions are being replaced by industrialization

Tea Meets Temptation:

Tea Meets Temptation Demand for artisan tea now outstrips supply

Soil Secrets:

Soil Secrets The earth ’ s moisture helps shape a tea ’ s character

Different Soils, Different Teas:

Different Soils, Different Teas Some soil colors are superior to others

Vintage Tea:

Vintage Tea Every so often, climactic factors combine to create a peak vintage

Six Environmental Factors:

Six Environmental Factors Location, moisture level, climate, altitude, latitude and terroir

China’s Wild West:

China ’ s Wild West Home of the world ’ s largest and oldest tea trees

Time That Refines:

Time That Refines The only tea that gets better with age

The Most Elusive Tea:

The Most Elusive Tea Yellow tea is among the rarest of teas, a leaf of legend

A Fading Art:

A Fading Art Traditional techniques for preparing yellow tea are rapidly disappearing

Tea Buyer Beware:

Tea Buyer Beware Few consumers have the training to differentiate the true from the fake

Jean Alberti:

Thank you for attending Savoring – and Saving – China ’ s Artisan Teas This Power Point is the intellectual property of the presenter and copyrighted by World Tea Expo. Permission to print or disseminate all or part of this presentation is granted provided that the copies are not made or distributed for commercial advantage and that the title and authors of the presentation appear on the printouts. To copy or disseminate otherwise, or to republish in any form, requires written permission from the authors and World Tea Expo. Jean Alberti Founder Wild & Bare Co. www.wildandbare.com jalberti@wildandbare.com

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