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Wigzo | The New Age Omni Channel Personalization for Marketers using Machine Learning


Presentation Transcript

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43 Higher opt-ins A Case Study by CASE STUDY | AWOK.COM 22 Increase CTR 10 Sales on Mobile Web WIGZO PUSH NOTIFICATIONS

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How Awok used Wigzo Push to get 3x More Sales than the existing provider Avg 16 CTR

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Summary Awok.com is a leading eCommerce online store in UAE. Aiming to capture wider audience coming through Desktop and Mobile web Awok decided to personalize user experience and opted for Wigzo’s push notifications. Wigzo push helped them enable one click opt-in for visitors and personalize their campaigns on a 1:1 basis as a result driving higher CTR.

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About Awok Awok.com is a leading online shopping store in the UAE Dubai. Offering great deals on the best of products ranging from mobiles laptops tablets home appliances and more. Their aim is to bring their customers the best of things at low prices. Website: https://www.awok.com/

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How Wigzo helped

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Browser Abandonment Browser abandonment campaign targets the users who browsed a product and didn’t add it to cart. Wigzo Identified users and which product they were browsing and sent them truly personalised product populated in the notification. The campaigns delivered an Average Click Through Rate of 13 in a span of one month

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Cart Abandonment Cart recovery campaign targeted the users who added a product to cart but didn’t buy it. With Wigzo Awok triggered personalized notification to their customers. It has recovered up to 19 of their abandoned carts so far. The store continues to use Wigzo push notifications to keep their desktop and mobile visitors engaged.

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Personalized Push Campaigns This enabled Awok.com to create highly personalized 1:1 push campaigns for each of their customers and subscribers by populating deals of the category they had shown interest in. The average CTR from daily campaign was 8.08

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Results Awok.com improved their customer engagement rates and on-site conversions using push notifications by Wigzo. It delivered exceptionally scalable results in a span of three weeks.

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43 Increase In Opt-ins 16 Avg CTR on triggered campaigns 20 Conversion Rate on cart abandonment campaigns 340K Click Throughs In one month 10 of overall Revenue from web and mobile web sales via push

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Client Speak “Wigzo has demonstrated the ability to handle enterprise volume. Their push personalization features are great and support is brilliant. They are always available to sort out any small chinks that we face. Performance wise they have been exceptional. All the best to the team” Thulasi B - General Manager AWOK “ Wigzo has become an integral part of our marketing. They have helped is in user retention and increasing sales from existing users. They have delivered exceptional performance and their support is brilliant” Akash Saxena -Digital Marketing Manager AWOK

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Wigzo creates personalized experiences across all customer touch points from a single integrated intelligent marketing platform. www.wigzo.com A Case Study by Wigzo Technologies

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