logging in or signing up Color_Psychology wicaksana Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1511 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 04, 2012 This Presentation is Public Favorites: 5 Presentation Description Color is everywhere, and knowing your color... Comments Posting comment... By: akashbathla (2 month(s) ago) Very interesting! Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Color psychology : Color psychology www.humanikaconsulting.comCOLOR THEORY The Color Wheel : COLOR THEORY The Color WheelPowerPoint Presentation: A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. PRIMARY COLORS : Red , yellow and blue All other colors are derived from these 3 huesPowerPoint Presentation: SECONDARY COLORS Green, orange and purple These are the colors formed by mixing the primary colors.TERTIARY COLORS: TERTIARY COLORS Yellow -orange, red - orange , red - purple , blue - purple , blue - green and yellow - green . These are the colors formed by mixing a primary and a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange.PowerPoint Presentation: 6 COLOR HARMONYPowerPoint Presentation: Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae. In visual experiences, harmony is something that is pleasing to the eye. Color harmony delivers visual interest and a sense of order. extreme unity leads to under-stimulation, extreme complexity leads to over-stimulation. Harmony is a dynamic equilibrium. 7Color Harmony: C o l o r Harmony 8Some Formulas for Color Harmony : Some Formulas for Color Harmony A color scheme based on analogous colors Analogous colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates. 9A color scheme based on complementary colors: A color scheme based on complementary colors Complementary colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. 10A color scheme based on nature: A color scheme based on nature Nature provides a perfect departure point for color harmony. In the illustration below, red yellow and green create a harmonious design, regardless of whether this combination fits into a technical formula for color harmony. 11A color scheme based on monochromatic colors: A color scheme based on monochromatic colors 12 you know a little more about Hue and Values we can talk about Monchromatic colours. monochromatic colors are colors of one hue on a value scale from black to white. So a monochromatic colour is one colour and its vaying values.PowerPoint Presentation: 13COLOR PSYCHOLOGY: COLOR PSYCHOLOGY H ow does color affect us? 14Color affects people Psychologically: Color affects people Psychologically Research into the physiological effects of color has shown that it truly has an impact On our lives, often in unconscious and mysterious ways.Color affects people Psychologically: Color affects people Psychologically Colors can create conditions that can cause fatigue increase stress decrease visual perception damage eyesight increase possible worker errors 16Color affects people Psychologically: Color affects people Psychologically Emotional reactions are not easy to measure Nevertheless, there are a number of general and universal reactions to color which seem and universal reactions to color which seem to be noted in most personsPowerPoint Presentation: However, black may also represent evil or mystery, so be wary when using this color.PowerPoint Presentation: White symbolizes innocence and cleanliness. Medical people wear white to signify sterility. White is a neutral color that blends easily with any other color, but it is bland if used more than necessary.PowerPoint Presentation: Use "white" if you want your products to represent neatness or purity.PowerPoint Presentation: Red arouses strong emotions and excitement. It grabs attention, that's why most marketers who know color psychology use red in their headlines. Red is an extreme color that evokes passion, love and bravery.PowerPoint Presentation: Red stimulates appetite, so it's a good color theme if you have a food or restaurant business. If you want your prospects to feel excited about your product, especially if your product is related to love and romance, use red.PowerPoint Presentation: Studies in color psychology indicate that blue is one of the most well-liked colors, especially among men. It symbolizes peace, calmness, relaxation, and security.PowerPoint Presentation: Despite being a favorite color by many, this color can make you "blue" or gloomy. Blue symbolizes loyalty, so wearing blue attire when going for a job interview or getting clients may actually help.PowerPoint Presentation: Purple symbolizes luxury, wealth, and elegance. It also represents wisdom and mystery. If you have a product that exudes any of these qualities, purple might be a good color choice for you.PowerPoint Presentation: The only downside is that purple may be perceived as artificial.PowerPoint Presentation: Green symbolizes nature, wealth and good fortune. It is soothing to the eyes and actually makes reading easier. It is a relaxing and health-enhancing color.PowerPoint Presentation: You’ve probably heard of "green rooms" where people waiting to appear on TV get to relax. Studies in color psychology also found hospitals to be using the color green to calm down patients.PowerPoint Presentation: Yellow gives warmth and joy, like the sunshine. While it is an upbeat color, yellow can cause anger and irritation; people tend to have a short fuse and babies tend to cry more often in yellow rooms.PowerPoint Presentation: Yellow enhances focus and boosts metabolism. Although it grabs attention, it is straining to the eyes so use it sparingly in your promotions.PowerPoint Presentation: Orange combines both the vivacity of yellow and red, so it is very radiant and dynamic. It is an exciting, warm, and passionate color. If you want your product to grab attention and capture interest, orange is a good color choice.PowerPoint Presentation: Brown symbolizes reliability, comfort and security. It is a down-to-earth and traditional color, so it can be used to build trust. Brown’s negative aspect is that it can make you feel lonely or isolated.Color Associations: Color Associations Warm colors seem closer to the viewer than cool colors . Vivid cool colors can overwhelm light and subtle warm colorsColor Associations: Color Associations Using warm colors for foreground and cool colors for background enhances the perception of depth .PowerPoint Presentation: R ed , Y ellow and O range are in general considered high considered high-arousal colors . Blue , G reen and V iolet s are low arousal hues.PowerPoint Presentation: Color conveys meanings in two primary ways - natural associations and psychological symbolism. The truth of the matter is that people are comfortable when colors remind them of similar things. For example, a soft shade of blue triggers associations with the sky and a psychological sense of calm.Psychological or Cultural Associations: Psychological or Cultural AssociationsPowerPoint Presentation: This symbolism arises from cultural and contemporary contexts. As such, it is not universal and may be unrelated to its natural associations. For example, green’s associations with nature communicate growth, fruitfulness, freshness and ecology. On the other hand, green may also be symbolic of good luck, seasickness, money and greed — all of which have nothing to do with green plants.PowerPoint Presentation: C olor may have both positive and negative symbolism. For example, although blue is the beautiful color of the sky on a sunny day, it can be symbolic of sadness or stability. Idiomatic American English reflects these traits in phrases such as “singing the blues” and “blue chip stocks.”PowerPoint Presentation: Red is another example of dual symbolism. On one hand, as the color of fire and blood, it is an energizing, aggressive and bold color. In direct contrast, red is used for “STOP” signs throughout the world today. Psychological or Cultural Associations 40PowerPoint Presentation: There are logical sources for the range of complex and sometimes contradictory psychological/cultural meanings colors.PowerPoint Presentation: 1. Cultural associations: the color of currency, traditions, celebrations, geography, etc. (For example, green is associated with heaven (Muslims) and luck (U.S. and Ireland) 42PowerPoint Presentation: 2. Political and historical associations: the color of flags, political parties, royalty, etc. (For example, green is the color of Pakistan and Libya's flag; it’s the favorite color of Emperor Hirohito and the source of "Green Day" in Japan, and in the U.S., the Green Party.) 43PowerPoint Presentation: 3. Religious and mythical associations: the colors associated with spiritual or magical beliefsPowerPoint Presentation: 4. Linguistic associations: color terminology within individual languages (For example, South Pacific languages refer to shades of green by comparison to plants in various stages of growth.Blue and Food Matters: 46 Blue and Food MattersPowerPoint Presentation: Blue m & m's Several years ago, the makers of "m & m's," , added a new color to its candy bag: Blue. Blue ? Although they reported that this was the result of a vote by m & m's fans it raises a few questions. It may very well be the last color left in the bag after the novelty wears off.PowerPoint Presentation: Blue food is a rare occurrence in nature. There are no leafy blue vegetables , no blue meats, blue just doesn't exist in any significant quantity as a natural food color. 48PowerPoint Presentation: Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or here's another tip: Dye your food blue! A little black will make it a double whammy.PowerPoint Presentation: Consequently, we don't have an automatic appetite response to blue. Furthermore, our primal nature avoids food that are poisonous. A million years ago, when our earliest ancestors were foraging for food, blue, purple and black were "color warning signs" of potentially lethal food.PINK and AGGRESSION: PINK and AGGRESSION 51PowerPoint Presentation: Can pink make strong men weak? Do pink jail cells create a calming effect? Is it true that football locker rooms (the ones for the visiting/opposing teams) are painted a certain shade of pink to weaken the players? One of the most interesting examples of color effects is Baker-Miller Pink - Also known as :drunk tank pink," this color is used to calm violent prisoners in jails.PowerPoint Presentation: Research in Tacoma Washington, was the first to report the suppression of angry, antagonistic, and anxiety ridden behavior among prisoners: "Even if a person tries to be angry or aggressive in the presence of pink, he can't. The heart muscles can’t race fast enough.COLORS By GENDER: COLORS By GENDERThe Meaning of Color for Gender: The Meaning of Color for Gender Is there a gender difference in response to color? A review of color studies done by Eysenck in early 1940's notes the following results to the relationship between gender and color. found yellow had a higher affective value for the men than women . blue for men stands out far more than for women.PowerPoint Presentation: men preferred blue to red and women red to blue. men preferred orange to yellow; while women placed orange at the bottom of the list. Guilford and Smith (1959) found men were generally more tolerant toward achromatic colors than women. Thus, Guilford and Smith proposed that women might be more color-conscious and their color tastes more flexible and diverse.Wall Paint: Wall PaintEnvironmental Applications Wall paint : Environmental Applications Wall paint hospitals and schools now a pale green, rather than the previously universal dull gray, or glaring white soft green hue more relaxing to eye and soul 59Graphical Applications: Graphical Applications In fashion, advertising, and presentations, color is one of the most effective toolsGraphical Applications: Graphical Applications Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or servicePractical Applications : Practical Applications Most outstanding graphic quality of any color image is its color. More important than Outline , Form and Design 62May overshadow subject matter: May overshadow subject matterMarketing Psychologists: Marketing Psychologists Color combinations can attract or distract . The human brain requires a sense of order or it will reject whatever it sees . 64Marketing Psychologists: Marketing Psychologists If too many colors are used, the viewer will become visually confused and will reject the image.PowerPoint Presentation: Color psychology is a very interesting field of study. Who would have thought certain colors can influence the mood of a person to buy a product or perform a certain action?PowerPoint Presentation: Colors have power. If you use your knowledge of color psychology well, you can enjoy massive success in your business, career and personal life. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Color_Psychology wicaksana Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1511 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 04, 2012 This Presentation is Public Favorites: 5 Presentation Description Color is everywhere, and knowing your color... Comments Posting comment... By: akashbathla (2 month(s) ago) Very interesting! Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Color psychology : Color psychology www.humanikaconsulting.comCOLOR THEORY The Color Wheel : COLOR THEORY The Color WheelPowerPoint Presentation: A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. PRIMARY COLORS : Red , yellow and blue All other colors are derived from these 3 huesPowerPoint Presentation: SECONDARY COLORS Green, orange and purple These are the colors formed by mixing the primary colors.TERTIARY COLORS: TERTIARY COLORS Yellow -orange, red - orange , red - purple , blue - purple , blue - green and yellow - green . These are the colors formed by mixing a primary and a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange.PowerPoint Presentation: 6 COLOR HARMONYPowerPoint Presentation: Harmony can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae. In visual experiences, harmony is something that is pleasing to the eye. Color harmony delivers visual interest and a sense of order. extreme unity leads to under-stimulation, extreme complexity leads to over-stimulation. Harmony is a dynamic equilibrium. 7Color Harmony: C o l o r Harmony 8Some Formulas for Color Harmony : Some Formulas for Color Harmony A color scheme based on analogous colors Analogous colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates. 9A color scheme based on complementary colors: A color scheme based on complementary colors Complementary colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. 10A color scheme based on nature: A color scheme based on nature Nature provides a perfect departure point for color harmony. In the illustration below, red yellow and green create a harmonious design, regardless of whether this combination fits into a technical formula for color harmony. 11A color scheme based on monochromatic colors: A color scheme based on monochromatic colors 12 you know a little more about Hue and Values we can talk about Monchromatic colours. monochromatic colors are colors of one hue on a value scale from black to white. So a monochromatic colour is one colour and its vaying values.PowerPoint Presentation: 13COLOR PSYCHOLOGY: COLOR PSYCHOLOGY H ow does color affect us? 14Color affects people Psychologically: Color affects people Psychologically Research into the physiological effects of color has shown that it truly has an impact On our lives, often in unconscious and mysterious ways.Color affects people Psychologically: Color affects people Psychologically Colors can create conditions that can cause fatigue increase stress decrease visual perception damage eyesight increase possible worker errors 16Color affects people Psychologically: Color affects people Psychologically Emotional reactions are not easy to measure Nevertheless, there are a number of general and universal reactions to color which seem and universal reactions to color which seem to be noted in most personsPowerPoint Presentation: However, black may also represent evil or mystery, so be wary when using this color.PowerPoint Presentation: White symbolizes innocence and cleanliness. Medical people wear white to signify sterility. White is a neutral color that blends easily with any other color, but it is bland if used more than necessary.PowerPoint Presentation: Use "white" if you want your products to represent neatness or purity.PowerPoint Presentation: Red arouses strong emotions and excitement. It grabs attention, that's why most marketers who know color psychology use red in their headlines. Red is an extreme color that evokes passion, love and bravery.PowerPoint Presentation: Red stimulates appetite, so it's a good color theme if you have a food or restaurant business. If you want your prospects to feel excited about your product, especially if your product is related to love and romance, use red.PowerPoint Presentation: Studies in color psychology indicate that blue is one of the most well-liked colors, especially among men. It symbolizes peace, calmness, relaxation, and security.PowerPoint Presentation: Despite being a favorite color by many, this color can make you "blue" or gloomy. Blue symbolizes loyalty, so wearing blue attire when going for a job interview or getting clients may actually help.PowerPoint Presentation: Purple symbolizes luxury, wealth, and elegance. It also represents wisdom and mystery. If you have a product that exudes any of these qualities, purple might be a good color choice for you.PowerPoint Presentation: The only downside is that purple may be perceived as artificial.PowerPoint Presentation: Green symbolizes nature, wealth and good fortune. It is soothing to the eyes and actually makes reading easier. It is a relaxing and health-enhancing color.PowerPoint Presentation: You’ve probably heard of "green rooms" where people waiting to appear on TV get to relax. Studies in color psychology also found hospitals to be using the color green to calm down patients.PowerPoint Presentation: Yellow gives warmth and joy, like the sunshine. While it is an upbeat color, yellow can cause anger and irritation; people tend to have a short fuse and babies tend to cry more often in yellow rooms.PowerPoint Presentation: Yellow enhances focus and boosts metabolism. Although it grabs attention, it is straining to the eyes so use it sparingly in your promotions.PowerPoint Presentation: Orange combines both the vivacity of yellow and red, so it is very radiant and dynamic. It is an exciting, warm, and passionate color. If you want your product to grab attention and capture interest, orange is a good color choice.PowerPoint Presentation: Brown symbolizes reliability, comfort and security. It is a down-to-earth and traditional color, so it can be used to build trust. Brown’s negative aspect is that it can make you feel lonely or isolated.Color Associations: Color Associations Warm colors seem closer to the viewer than cool colors . Vivid cool colors can overwhelm light and subtle warm colorsColor Associations: Color Associations Using warm colors for foreground and cool colors for background enhances the perception of depth .PowerPoint Presentation: R ed , Y ellow and O range are in general considered high considered high-arousal colors . Blue , G reen and V iolet s are low arousal hues.PowerPoint Presentation: Color conveys meanings in two primary ways - natural associations and psychological symbolism. The truth of the matter is that people are comfortable when colors remind them of similar things. For example, a soft shade of blue triggers associations with the sky and a psychological sense of calm.Psychological or Cultural Associations: Psychological or Cultural AssociationsPowerPoint Presentation: This symbolism arises from cultural and contemporary contexts. As such, it is not universal and may be unrelated to its natural associations. For example, green’s associations with nature communicate growth, fruitfulness, freshness and ecology. On the other hand, green may also be symbolic of good luck, seasickness, money and greed — all of which have nothing to do with green plants.PowerPoint Presentation: C olor may have both positive and negative symbolism. For example, although blue is the beautiful color of the sky on a sunny day, it can be symbolic of sadness or stability. Idiomatic American English reflects these traits in phrases such as “singing the blues” and “blue chip stocks.”PowerPoint Presentation: Red is another example of dual symbolism. On one hand, as the color of fire and blood, it is an energizing, aggressive and bold color. In direct contrast, red is used for “STOP” signs throughout the world today. Psychological or Cultural Associations 40PowerPoint Presentation: There are logical sources for the range of complex and sometimes contradictory psychological/cultural meanings colors.PowerPoint Presentation: 1. Cultural associations: the color of currency, traditions, celebrations, geography, etc. (For example, green is associated with heaven (Muslims) and luck (U.S. and Ireland) 42PowerPoint Presentation: 2. Political and historical associations: the color of flags, political parties, royalty, etc. (For example, green is the color of Pakistan and Libya's flag; it’s the favorite color of Emperor Hirohito and the source of "Green Day" in Japan, and in the U.S., the Green Party.) 43PowerPoint Presentation: 3. Religious and mythical associations: the colors associated with spiritual or magical beliefsPowerPoint Presentation: 4. Linguistic associations: color terminology within individual languages (For example, South Pacific languages refer to shades of green by comparison to plants in various stages of growth.Blue and Food Matters: 46 Blue and Food MattersPowerPoint Presentation: Blue m & m's Several years ago, the makers of "m & m's," , added a new color to its candy bag: Blue. Blue ? Although they reported that this was the result of a vote by m & m's fans it raises a few questions. It may very well be the last color left in the bag after the novelty wears off.PowerPoint Presentation: Blue food is a rare occurrence in nature. There are no leafy blue vegetables , no blue meats, blue just doesn't exist in any significant quantity as a natural food color. 48PowerPoint Presentation: Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or here's another tip: Dye your food blue! A little black will make it a double whammy.PowerPoint Presentation: Consequently, we don't have an automatic appetite response to blue. Furthermore, our primal nature avoids food that are poisonous. A million years ago, when our earliest ancestors were foraging for food, blue, purple and black were "color warning signs" of potentially lethal food.PINK and AGGRESSION: PINK and AGGRESSION 51PowerPoint Presentation: Can pink make strong men weak? Do pink jail cells create a calming effect? Is it true that football locker rooms (the ones for the visiting/opposing teams) are painted a certain shade of pink to weaken the players? One of the most interesting examples of color effects is Baker-Miller Pink - Also known as :drunk tank pink," this color is used to calm violent prisoners in jails.PowerPoint Presentation: Research in Tacoma Washington, was the first to report the suppression of angry, antagonistic, and anxiety ridden behavior among prisoners: "Even if a person tries to be angry or aggressive in the presence of pink, he can't. The heart muscles can’t race fast enough.COLORS By GENDER: COLORS By GENDERThe Meaning of Color for Gender: The Meaning of Color for Gender Is there a gender difference in response to color? A review of color studies done by Eysenck in early 1940's notes the following results to the relationship between gender and color. found yellow had a higher affective value for the men than women . blue for men stands out far more than for women.PowerPoint Presentation: men preferred blue to red and women red to blue. men preferred orange to yellow; while women placed orange at the bottom of the list. Guilford and Smith (1959) found men were generally more tolerant toward achromatic colors than women. Thus, Guilford and Smith proposed that women might be more color-conscious and their color tastes more flexible and diverse.Wall Paint: Wall PaintEnvironmental Applications Wall paint : Environmental Applications Wall paint hospitals and schools now a pale green, rather than the previously universal dull gray, or glaring white soft green hue more relaxing to eye and soul 59Graphical Applications: Graphical Applications In fashion, advertising, and presentations, color is one of the most effective toolsGraphical Applications: Graphical Applications Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or servicePractical Applications : Practical Applications Most outstanding graphic quality of any color image is its color. More important than Outline , Form and Design 62May overshadow subject matter: May overshadow subject matterMarketing Psychologists: Marketing Psychologists Color combinations can attract or distract . The human brain requires a sense of order or it will reject whatever it sees . 64Marketing Psychologists: Marketing Psychologists If too many colors are used, the viewer will become visually confused and will reject the image.PowerPoint Presentation: Color psychology is a very interesting field of study. Who would have thought certain colors can influence the mood of a person to buy a product or perform a certain action?PowerPoint Presentation: Colors have power. If you use your knowledge of color psychology well, you can enjoy massive success in your business, career and personal life.