Wesley-Yuhn-Email-Marketing

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Wesley Yuhn Chief Sales Officer ACH Direct Processing DBA ACHDP.com Tampa, FL.

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Why Isn’t My Email Marketing Paying Off? You know how difficult it is to capture the attention of your target audience, turn them into customers and keep them coming back over the next few years. Loyalty can be developed in several ways, but one of the best is by using email marketing to the best effect. Unfortunately, most email campaigns are completely mishandled. And, the reasons are simple! If you are not reaping the rewards you anticipated, here are some tips on what not to do – and why not to do them - recently shared by one of the most respected marketers in the world today, Wesley Yuhn at Media Oasis .

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What Not to Do According to Mr. Yuhn, these are the sure-fire tactics to use to make sure that your email marketing strategy fails: Don’t use “John” if your company’s name isn’t “John” . That sounds like a no-brainer once you read it but how many times have you heard tips suggesting that you use a first name instead of your business’ name in an email? Reputable articles constantly warn people not to open emails from unknown people. continued...

What Not to Do :

What Not to Do Don’t use a misleading statement in your subject line. This goes to the premise of tricking potential customers into opening your sales pitch. Just make your subject line is both honest and interesting. Don’t use scare tactics or words in your subject line. Why would you open an email that has a subject line stating, “disaster!” or “last chance”? Why not just put in “going out of business and you may not receive your order” instead? Don’t make every email a “sales” pitch . There is nothing worse than signing up for emails from a site that you think that you are interested in-- only to find that every email is trying to sell you something. It gets old and boring and most of all, insulting. Don’t make every email a “give-away” either . There are some companies that send out emails that only talk about tips, how-to, recipes or what to do if.

What Not to Do :

What Not to Do Don’t assume your links work. Just because you added a link – one that you located a month or two ago that you thought your readers would find interesting – doesn’t mean that the page is still there or that the link works. Don’t keep people on your mailing list that want to be removed. Clean your list up on a regular basis. Don’t make it difficult to find the “unsubscribe” box . Face the fact that subscribers come and go. Unless you have the most compelling emails in the world, there will always be fluctuations in your subscriber list. It’s better for your search engine ranking if you have unsubscribers than if you are reported repeatedly as a “spammer”.

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Use Only Ethical Techniques For Your Campaign Spamming is a big issue at Google and Bing. Your site can get blackballed for it and if your emails are being tagged as spam, it adds up against you! You may have invested in an Email Marketing source that allows you to automatically send out emails to your customers, Facebook followers or website drop-ins. In email campaigns, it’s essential that you change the pre- header text with each email. Using good manners and professional techniques makes your campaign work.

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Thankful Message Wesley Yuhn would like to thank you for watching this short presentation. Follow Wesley Yuhn on Twitter to keep updated with his latest technologies. Find his twitter link below: https://twitter.com/WesleyYuhn1 Know more about Wesley Yuhn at: http://www.wesleyyuhnlife.com/

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