Social Media - Whats Next

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What’s the Next Step with Social Media? : 

What’s the Next Step with Social Media? #bnimcnh

Statistics : 

Statistics Source: The Nielsen Company

Statistics : 

Statistics 110 Billion minutes on social networks 22 percent of all time online Growth this year – 66% increase in time on sites

Statistics - Facebook : 

Statistics - Facebook More than 500 million active users 50% of users log on to Facebook every day Average user has 130 friends

Statistics - Linkedin : 

Statistics - Linkedin More than 60 million active users More than half of Linkedin’s membership is international

Statistics - Twitter : 

Statistics - Twitter Now over 150 Million active users Over 600 tweets per second

Statistics : 

Statistics YouTube – 57% of videos are embed by 20 to 35 year old bloggers Yelp – 30 million visitors per month

Statistics - Mobile : 

Statistics - Mobile There are more than 150 million active users currently accessing Facebook through their mobile devices People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users

Statistics - Mobile : 

Statistics - Mobile More people are using the mobile web to socialize (91%) compared to desktop users (79%)

Statistics – Social Gaming : 

Statistics – Social Gaming Total social gaming population is currently over 100 million 55 percent of all social gamers are women The average age is 48

Statistics : 

Statistics

Is a Social Crash Coming? : 

Is a Social Crash Coming? 50 people on facebook for 6 minutes each – 5 hours Respond to 60 emails of the 120 received daily – 2 hours Call 10 people to “catch up” - 1 hour

Is a Social Crash Coming? : 

Is a Social Crash Coming? Engagement and meaningful communication are the goal Create long-term relationships

Is a Social Crash Coming? : 

Is a Social Crash Coming? Organizations that have large networks asking, “now what?” How many organizations will be giving out discounts via facebook in 2 years?

Is a Social Crash Coming? : 

Is a Social Crash Coming? 91% of Americans consider the level of customer service important when buying 59% are very likely to speak negatively about a company after poor service 81% are likely to give a company repeat business after good service

Is a Social Crash Coming? : 

Is a Social Crash Coming?

5 Common Mistakes : 

5 Common Mistakes Spending too much time on sites with little value Visiting a site for work then chasing down rabbit holes Lack of recognition when it’s time to delegate Lack of fresh content Forgetting that social media is about engaging in a conversation

5 Tips for Social Media Success : 

5 Tips for Social Media Success Get Educated and Informed Develop a “Listening Engine” Find and Be Found Build Trust Prepare to Invest Time

5 Trends in Social Media : 

5 Trends in Social Media Social Scanning Intelligent Information Discovery Group Buying Mobile Meets Loyalty Checking-In to Entertainment