Search Engine Optimization - Ecommerce S

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Slide 1:www.webpromotionindia.net Monday, October 26, 2009 Search Engine Optimization


Iinitial SEM Report :Iinitial SEM Report


Slide 3:www.webpromotionindia.net Monday, October 26, 2009 Critical Analysis Overview


Slide 4:www.webpromotionindia.net Monday, October 26, 2009


Slide 5:www.webpromotionindia.net Monday, October 26, 2009 Keywords Analysis Overview


Slide 6:www.webpromotionindia.net Monday, October 26, 2009 Modification in Website


Slide 7:www.webpromotionindia.net Monday, October 26, 2009 http://www.facebook.com/ http://www.youtube.com/ http://twitter.com/


Slide 8:www.webpromotionindia.net Monday, October 26, 2009 Check all Rules in Website


Slide 9:www.webpromotionindia.net Monday, October 26, 2009


Slide 10:www.webpromotionindia.net Monday, October 26, 2009


Slide 11:www.webpromotionindia.net Monday, October 26, 2009


Slide 12:www.webpromotionindia.net Monday, October 26, 2009 SiteMap Submission


Slide 13:www.webpromotionindia.net Monday, October 26, 2009


Slide 14:www.webpromotionindia.net Monday, October 26, 2009


Slide 15:www.webpromotionindia.net Monday, October 26, 2009


Slide 16:www.webpromotionindia.net Monday, October 26, 2009


LINKS :www.webpromotionindia.net Monday, October 26, 2009 LINKS


Slide 18:www.webpromotionindia.net Monday, October 26, 2009


Slide 19:Monday, October 26, 2009 Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search pharma machinery Google technology places your Advertisement (Paid Result) Natural listings ( By SEO Work ) - Definition


Slide 20:Monday, October 26, 2009 SEO Basics. Keyword Research


Slide 21:Monday, October 26, 2009 - Competition Analysis : (Page Rank) SEO Basics. ( Contd. ) Page Rank


Slide 22:Monday, October 26, 2009 - Competition Analysis : (Links) SEO Basics. ( Contd. ) Links


Slide 23:Monday, October 26, 2009 - Competition Analysis : (Paged indexed) SEO Basics. ( Contd. ) Paged indexed


Slide 24:Monday, October 26, 2009 On Page SEO Page Structure and layout Title Tag and Meta tags


Slide 25:Monday, October 26, 2009 Img Alt tags On Page SEO ( Contd. )


Slide 26:Monday, October 26, 2009 Filenames On Page SEO ( Contd. )


Slide 27:Monday, October 26, 2009 Google Xml sitemap On Page SEO ( Contd. )


Slide 28:Monday, October 26, 2009 Simple Sitemap - On Page SEO ( Contd. )


Slide 29:Monday, October 26, 2009 - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: On Page SEO ( Contd. )


Slide 30:Monday, October 26, 2009 Page Structure and Layout Table Vs CSS (two column / three column layouts) Layout without table trick Layout with table trick Instead of this You would get this Coding for Table Trick The content of the page goes here. The navigation menu goes here.


Slide 31:Monday, October 26, 2009 Off page Optimization - Directory submission : A few important paid and free directories Yellow Pages Submission Local Directory submission


Slide 32:Monday, October 26, 2009 Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)


Slide 33:Monday, October 26, 2009 - Article submission - Links from online Press Releases and Blogs, RSS Feeds Off page Optimization ( Contd. )


Slide 34:Monday, October 26, 2009 Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools


Slide 35:Monday, October 26, 2009 http://www.squidoo.com/


Slide 36:Monday, October 26, 2009 http://www.hubpages.com /


Slide 37:www.webpromotionindia.net Monday, October 26, 2009