congo

Slide 1: 

CONGO Confederation Of NGO

CONGO : 

CONGO CONGO is the new Confederation of the top international and national NGOs, which will lobby with the government, corporates, civil society and prime associations, national bodies for the credibility and special rights of the development sector.

Mission : 

Mission Make social giving a religion and culture among Indian Citizens.

Vision : 

Vision To make CONGO the highest regulatory and reforming body in the social sector, which will bring professionalism into the development sector for ethical fundraising and resource generation initiatives

Goals : 

Goals Integrate all the Marketing efforts of various NGOs, into a single professional body.  Reduce cost of fund raising to NGOs  Incorporate Brand Management and loyalty models along with full scale Events management, Communication, PR, Advertising, Sales Management and Promotional techniques. Provide Social Fund Audit services to large/corporate donors

Objectives : 

Objectives Lend a professional approach to the activities of the NGOs, with a commercially viable business model.  To expand the overall philanthropic and social giving market, and target 0.5% of Income Tax collections. To bridge gap between ordinary Tax payers/ Corporates and NGOs’.

Objectives (cont.) : 

Objectives (cont.) Use modern and upcoming marketing tools and models for raising resources.  Attract talented Marketing professionals to a rewarding career in Social Marketing. Bring more innovative fundraising ideas, products and services, which will attract and catch fancy of the corporates and the individuals.

Services : 

Services Organizational advisors for Corporate Social Responsibility initiatives Designing Ethical Fundraising products in tandem with organizational goals and policies. Corporate advisors for loyalty programs and Cause related marketing.

Services (cont.) : 

Services (cont.) Films and public service campaigns for electronic media  Advertisements for the NGOs and their projects, which will stand out in the clutter.   Highly discounted rates from the print media (Newspapers & Magazines) and free airtimes from Television channels. Event management PR activities

Services (cont.) : 

Services (cont.) Donor Communication Sales Management & promotional techniques. B2b working model for NGOs Online shopping portal for greeting cards and articles made by needy artisans and craftsmen.  Online donations through credit cards.

Slide 11: 

Operations DDFM to be positioned as a governing body for Philanthropic Organizations DDFM shall work with various NGOs for whom they shall set up SMAs and new team DDFM would work on the platform to create much credibility and accountability for the social sector DDFM will act as a catalyst for “ thought , plan and action ” for all the issues of concern to the Social Sector in India.

Operations : 

Operations Direct Dialogue Fundraising Mission (DDFM) shall be positioned like a governing body for Philanthropic Organizations. DDFM would set and create benchmarks for fundraising and Resource mobilization in the Indian subcontinent acting as a regulatory and facilitating body in between the NGOs and the DDFM social marketing advisors recruited for promoting the initiative.

Operations : 

Operations DDFM will act as the catalyst for “thought, plan and action” for all the issues of concern to the Social Sector In India. Special attention would be paid to small and grassroots NGOs. The basic idea would be to strengthen the role of NGOs in the economic & social betterment of the country, while setting world-class benchmarks.

Operations : 

Operations DDFM as an organization would also work on the platform to create much credibility and accountability for the social sector. Many of the development organizations have not been very donor friendly in their reporting for the raised resources and their expenses. This in turn has brought a bad name for the development sector as a whole. Through our research, we have tried to understand the issues, which are affecting the development sector.(Attachment no.2) DDFM will be relentlessly working to bring back the faith and glory associated with the Social work, along with a coalition of NGOs.

Operations : 

Operations DDFM shall work with various NGOs for whom they shall set up SMAs (Social Marketing Associates) and new team. DDFM will be working for various NGOs like GREENPEACE, ANIMALAID, TLM, ACTIONAID, CPAA, CEF, NAB, ANUGRAH, ANHAD, AMAN PARIWAR, TISS and others to raise funds for issues related to environment, animated welfare, old aged people, education for children etc

Corporate Structure : 

Corporate Structure CHAIR S/he would be the head of the organization CEO GOVERNING COUNCIL ADVISORY COMMITTEE will have representation from NGOs Government / bureaucrats Corporates Fundraisers ( DSAs ) Media

Joint Ventures with other NGOs : 

Joint Ventures with other NGOs ActionAid has always believed in the policy of sharing and partnering for the cause.   Some of our exemplary joint ventures with other NGOs, which has been highly successful is listed below. Sound of Sea, a musical extravaganza on the gateway of India, with different genres of musicians and bands including Sivamani, Niladri, Silk Route, Ind Tranzit, Mrigya & Bobby cashe sharing the platform to voice their concern for the homeless & Street children of Mumbai. This event was the launch for Mumbai Chapter of India 4 Change program and was co-organized by “Save the children, India” and “ActionAid”.

Slide 18: 

Cricket World Cup for Blind, in league with Association for Cricket for Blind in India. Teams from 7 countries participated, in this tournament, which was supported by a nos. of large corporates like ONGC, Indian Oil, HSBC & others.  National Disability Film Festival with Brotherhood  Basant Festival with Communicator’s Co-operative. PR support for Deepalaya for their fundraising exercise, where they received a grant from AMC, an American retail co. Cricket for Peace, a peace promoting process by sending a team of street children for playing a series of Cricket matches, with the children of Pakistan.

Slide 19: 

Peace concert with Anhad at Ahmedabad & New Delhi. Sadak ki Gugli, with Chetna. Tata Institute of Social Sciences (TISS) get together to create a degree course for women and men for communities in rural India. PUCL event, where ace Tamil actor Kamal Hassan and other celebrities talked to people about good governance, issues around elections, and being prudent in choosing our representatives. Premiere of movie LOC, with Nafisa Ali’s Action India, for the cause of HIV positive people.

Memberships : 

Memberships CONGO is accepting memberships under the following five categories. 1. Founder members 2. Patron Members 3. Privilege members 4. Ordinary members 5. Pro Bono members 6. Corporate members (defunct for now)

Founder members : 

Founder members Membership limited to only 6 NGOs, each from a different work area. Benefits: - Dedicated DSAs and exclusive team of 6 fundraisers promoting the NGO, and raising funds across major metros and mini metros. Credit on all promotional material as a part of the CONGO. Logos on the website, a small write-up, and hot links to their website.

Founder members : 

Founder members Logos and small write up in all the ads of CONGO Free subscription of the dedicated magazine for NGO sector “The real page –3”, for 3 years. A special article on their projects in the magazine, plus four pages dedicated to them every year, to highlight their work. Free consultancy on the events and fundraising initiatives Listing on website as the preferred charity for online giving. Formulating the strategy for fundraising.

Founder members : 

Founder members -  Two complimentary tickets of the big-ticket event. -  Two appeals in form of insert in “the real page – 3” every year. - Support for donor database management and communication. -    Special proposal writing for dedicated support. -  Support and ideas for designing the ads. And the newsletters Fees:  One time Sign up fee: Rs 5 lacs Yearly fee: Rs. 50,000/= (for a period of five years only)

Patron Members : 

Patron Members Membership limited to only 20 NGOs for the first year. Benefits: -  Exclusive team of 2 fundraisers promoting the NGO, and raising funds across 6 major metros and mini metros. -  Credit on all promotional material as a part of the CONGO. -   Logos on the website with a small write-up.

Patron Members : 

Patron Members -   Logos in all the ads of CONGO. -  Free subscription of the dedicated magazine for NGO sector “The real page –3”, for 1 year. -  A special article on their projects in the magazine, plus two pages dedicated to them every year, to highlight their work. - Free consultancy on the events and fundraising initiatives -  Listing on website as the preferred charity for online giving. -   Formulating the strategy for fundraising.

Patron Members : 

Patron Members -   One complimentary tickets of the big-ticket event. -   One appeal in form of insert in “the real page – 3” every year. -  Support for donor database management and communication. -      Special purpose proposal writing. -    Support and ideas for designing the ads. And the newsletters. Fees:  One time Sign up fee: Rs 2 lacs Yearly fee: Rs. 20,000/=

Privilege members : 

Privilege members Membership limited to only 30 NGOs for the first year. Benefits: -  A team of 2 fundraisers promoting the NGO, and raising funds across 6 major metros and mini metros. -   Credit on all promotional material as a part of the CONGO. -   Mention on the website.

Privilege members : 

Privilege members -   Mention in the ads. - 50% discount on the subscription of the dedicated magazine for NGO sector “The real page –3”, for 1 year. - A special article on their projects in the magazine, plus one pages dedicated to them every year, to highlight their work.

Privilege members : 

Privilege members - Free consultancy on the events and fundraising initiatives -  Listing on website as the preferred charity for online giving. -  Formulating the strategy for fundraising One complimentary tickets of the big-ticket event. One appeal in form of insert in “the real page – 3” every year.

Privilege members : 

Privilege members -   Support for donor database management and communication. -     Special purpose proposal writing. -   Support and ideas for designing the ads. And the newsletters.   Fees: One time Sign up fee: Rs 1 lac Yearly fee: Rs. 10,000/=

Ordinary members : 

Ordinary members Membership limited to only 20 NGOs for the first year. Benefits: - A team of fundraisers supporting the promotion the NGO, and help in raising funds across 6 major metros and mini metros. - Credit on all promotional material as a part of the CONGO.

Ordinary members : 

Ordinary members -    Mention on website. -   Mention in all the ads of CONGO. - 25% discount on the subscription of the dedicated magazine for NGO sector “The real page –3”, for 1 year. -  A special article on their projects in the magazine, plus half page dedicated to them every year, to highlight their work. -  Free consultancy on the events and fundraising initiatives. -  Listing on website as the preferred charity for online giving.

Ordinary members : 

Ordinary members -    Formulating the strategy for fundraising. -    One complimentary tickets of the big-ticket event. -   One appeal in form of insert in “the real page – 3” every year. - Support for donor database management and communication. -   Special purpose proposal writing. - Support and ideas for designing the ads. And the newsletters.   Fees:  One time Sign up fee: Rs 50,000 Yearly fee: Rs. 5,000/=

Pro Bono members : 

Pro Bono members These would basically be the honorary members of the confederation for duration of one year, for which CONGO will be raising funds and other resources, without charging them any fees.  The duration for honorary members on beneficiary panel would be for a period of one year, and would be on rotational basis. For year one the NGOs, which would be joining as pro bono members, are  1.      NBA 2. Anhad / Aman Biradri 3.    TISS 4. CSE 5.    Population First 6. War Wounded foundation Membership limited to only 6 members in the Pro Bono category.

NGOs in the Alliance : 

NGOs in the Alliance Christel House India Society for Education of Crippled. People for Ethical treatment of Animals Spastic Society NAB Make a wish Foundation. CSE Greenpeace Helpage The Leprosy Mission Trust

How to become a member : 

How to become a member To enroll as a member a.Fill in the membership application form (online membership is also available) b. Attach the following  i.  The copy of registration certificate ii. The copy of the articles of association and memorandum of understanding. iii. A list of the members on the board with their name address and contact nos. iv. A resolution signed by the board members authorizing the organization to join CONGO.

The Road Ahead : 

The Road Ahead Fundraising Schools: To empower the smaller NGOs to start their own fundraising initiative, in order to raise resources locally. A specially fabricated corner in a shopping malls or mega store, which will have a special area for selling posters, books/ literature, greeting cards, diaries, calendars, and small wares made by the communities supported by the NGOs. We will also have uniquely designed theme based donation boxes for different NGOs. These stores will also have trained counsellors who would brief people about the work all NGOs in the collection, undertake.

Slide 38: 

The Charity MLM: On the lines of Multi level marketing, ActionAid is initiating the multi level marketing initiative for taking fundraising initiatives to the Housewives, students, retired people, executives and individuals. This will complement the marketing approach of the DSAs. PR Hub: The PR Hub will work on the lines of the UNI/ PTI for the social sector. They will fed the various publications with the unique initiatives on the ground and newer initiatives in offing.

Slide 39: 

Corporate giving and support: Ethical fundraising from the Corporates that are socially Responsible. Online Giving: DDFM will facilitate the process for giving online, based on the choice of the donors for the NGO and the cause they want to be associated with.