Custom or Open Source Platform: Which is Better for ecommerce site?

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Custom Code or Open Source – Which is going to be best for your eCommerce website? Read the document to know about the benefits of each.

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Custom or Open Source Platform: What Could be a Better Choice for an eCommerce Website Having an eCommerce website for your business goes a long way in helping your endeavour be successful. Furthermore eCommerce stores come with an added beneft of being available at one’s fngertips 24/7. In today’s digital age thus putting your business on an eCommerce platform is one of the most opportune ways to generate higher revenue. There are primarily two methods that must be considered before developing an eCommerce portal: Custom Coding and Open Source eCommerce platforms. Deciding between the two can prove tricky but is necessary to uplift any online business. Following are some of the factors that must be examined before settling on the ideal process:

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• Cost Benefts: Simply put Open Source platforms like Magento OpenCart and many others that are readily available online come preloaded with most of the basic functionalities that are prerequisites for an eCommerce site. The users need only to download it install and confgure it within the server create the products set the payment gateway tax and shipping rulewherever applicable and the store will be ready to function. Optionally the user may customize the look to match his brand. The user gets to avail a fully functional online store within a few hours. Add-on functionalities may also be installed by simply plugging in readily available plugins. Thus the process is simple time efective and economical. In Custom Code based development even to get the simplest functioning shopping cart the developer needs to write tonnes of codes. A similar process needs to be followed for every add-on functionality. Such custom coded stores take months to develop. Furthermore the development cost is on the higher side too. • Custom Functionality: It can be a challenge to make a website stand out in a vast market of generic eCommerce sites. To add on to the uniqueness of a site developers must look for functionalities that are unconventional yet efective in giving an individualistic edge. Custom coding allows one to do so quite easily as the developer has complete freedom over the development of the codes and design. However this is not the case with open source platforms as customizing a third- party code may be challenging for a developer. • Bugs and Errors: Every custom coded software should go through several beta testing to ensure its accuracy and efectiveness. Bugs and errors may still appear due to unforeseen issues. It may take several months for the software to go through all possible cases of setbacks and to get released as an error free version through numerous fxing. On the other hand in open source platforms the codes are tested by hundreds of users worldwide. These have also been available in the market for quite some time now. Thus possibilities of fnding errors and bugs are less. • Supervision of Trafc: Trafc management on a site especially if it is eCommerce becomes crucial to maintain its smooth execution. It would not earn the site any favours if the server crashes every time there is an increase in the infow of trafc. Server load

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balancing technologies therefore must be put to optimal use to prevent such mishaps from occurring and can be easily customised for websites through Custom Coding. Open source platforms allow a substantial infow of trafc at any given time as well. But there can be limitations when numbers exceed. If one is certain that his business would garner a massive amount of hits and trafc throughout the year he might opt to customise the functionality that checks his trafc in turn creating one that imposes no limits. • Merging and Integration: When it comes to integrating an eCommerce store with a CRM Customer Relation Management or an ERP Enterprise Resource Planning system custom coding has an edge over open source platforms. Code and Database of the CRM / ERP need to be analysed. Codes are to be written accordingly to fetch and store data both ways. To analyse the needs and the relationship of the customers that might go beyond the supplier’s proposal ERP/CRM becomes an overriding factor. The process becomes easier with a custom coded eCommerce solution where the developer has complete control over the coding. In case of open source platforms such integrations are possible only when the eCommerce store and the CRM / ERP are compatible to each other and plugins are readily available online to bridge them. • Security: Keeping an eCommerce site protected from malware threats and data interceptors are pivotal for its rising credibility. As Open Source Platforms make their development codes available in the market and for the world to access freely it becomes easier for potential hackers to breach the wall of security. Contrary to this Custom Coding makes use of customised and unique codes that are stored in the secure hosting server without exposing the information to the public. Though both ofer frewalls to safeguard the site’s valuable data development codes that are distinctive and specifc are less likely to be violated. We might thus come to the conclusion that both Open Source eCommerce platforms and Custom Coding have their own set of pros and cons and neither stands out from the other. It is however the individual’s specifc needs that come into play while deciding on either of the two to efectively take the venture forward.

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