Kansas City SEO® by Kansas City Web Design®

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Presentation Description

This is a powerpoint presentation for a seminar given to a group of local Kansas City area small business owners. It covers search engine optimization, internet marketing, social media marketing and SEO-friendly web design. Visit: www.kansas-city-website-design.com

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Phil Singleton Kansas City Website Design, Owner Established 2006 Over 100 websites Over 30 current SEO clients www.kansas-city-website-design.com :

Phil Singleton Kansas City Website Design, Owner Established 2006 Over 100 websites Over 30 current SEO clients www.kansas-city-website-design.com Kansas City SEO | Web Design Clients ABC Seamless Siding Bob Hamilton Plumbing Builders Overhead Door Mid America Coach Unique Epoxy Designs Briggs Turf Farm Brogans Home Painting Lightning Landscape Highland Park Builders Arrow Foundation Repair

Statistics:

Statistics 97% of Consumers use the Internet to search for local products and service Organic SEO = 85% of Google searches Only 15% of Google searchers click pay-per-click advertisements (aka PPC / Adwords) Yet, Google is a $260B company, 4-5x bigger than Facebook Social Media: great for demand creation, important for SEO Organic SEO: great for capturing existing demand Google & Review sites drive purchase decisions First page rankers are perceived as market leaders http://www.kansas-city-website-design.com/seo/

Pay-Per-Click:

Pay-Per-Click

KC Roofing Search Data:

KC Roofing Search Data Keyword Competition Monthly Searches kansas city roofing 0.86 6600 roofing kansas city     roofing in kansas city     roofing companies in kansas city 0.86 1600 kansas city roofing companies     roofing companies kansas city     roofing contractors kansas city 0.86 1300 roofing contractors in kansas city     kansas city roofing contractors     kansas city roofing company 0.87 1000 roofing company kansas city     roofing kansas city mo     roofing contractor kansas city 0.85 880 kansas city roofers 0.9 720 roofers kansas city     roofers in kansas city     overland park roofing 0.92 590 olathe roofing 0.81 590 lees summit roofing 0.79 590 roofing overland park 0.92 590 commercial roofing kansas city 0.99 260 kansas city commercial roofing     roofing supply kansas city 0.69 170 roofing supplies kansas city 0.78 140 overland park roofers 0.97 110 metal roofing kansas city 0.97 110 olathe roofers 0.92 73

Organic SEO:

Organic SEO ON Page SEO (your website) SEO friendly coding SEO friendly layout Enough text Optimized text Page to page linking Social media integration (twitter feed, facebook feed, links) Blog with frequent blog posts Videos Avoid over-optimization

Organic SEO:

Organic SEO OFF Page SEO – Backlinks Reciprocal Links High Quality Local Directories (about 100 or so) Review sites Forum posts Organizations Social media Likes, pins and pluses Links from social media pages Content distribution Micro sites & mini sites Press Releases Article Submissions Guest Blogging Quality and relevance vs Quantity

Review Sites:

Review Sites

Social Media – Must Haves:

Social Media – Must Haves Facebook FB page likes are not the same as FB website likes Important ranking factor for SEO Generates referrals, word-of-mouth advertising Pattern: hear about it on FB, check Google & reviews Google Plus May be most important in terms of SEO Shift from Google Places to G+ page Center of Google review strategy Twitter Better for SEO Can be good for specials and promotional offers Pinterest Good for SEO LinkedIN Good for SEO YouTube Really good for SEO YT is the worlds 2 nd largest search engine

Great Tools & Sites:

Great Tools & Sites Google Webmaster Tools; Google Analytics; Adwords Crowdspring.com & 99designs.com Logos, graphics, web design (not coding) eReleases.com National press release, generates backlinks HostGator.com $5/ mo hosting, SEO friendly, excellent support, 100% wind powered WordPress Free open source content management system SucuriLive.com $89/ yr web security, worth every penny

SEO Outsourcing? Tips::

SEO Outsourcing? Tips: DIY SEO: can do in house. Time consuming and gets more complex every year Avoid national, offshore or remote freelancers Hire Local Avoid SEO guarantees Never fall for free hosting or domains Check company rankings Check client’s rankings Confirm no bait and switch F ocus on results shopping Most sites need a new design or re-design Negotiate “no down payment” SEO should be monthly (no contracts) Should always be cancelable at any time

www.kansas-city-website-design.com :

www.kansas-city-website-design.com 913-674-0322

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