WayShopy Marketing Pvt

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WayShopy — E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers

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WayShopy A Presentation on:

E-COMMERCE WayShopy A Presentation on WayShopy Marketing Pvt. Ltd.

Table of Contents:

Table of Contents 1. E-Commerce overview Definition of e-commerce Brief history of e-commerce 2. E-Commerce categories Two major categories Other categories 3. Benefits of e-commerce Benefits to organizations Benefits to consumers 4. Business applications 5. Online shopping 6. Interesting facts and figures 7. Summary and Conclusion

WayShopy E-Commerce Overview:

WayShopy E-Commerce Overview Definition of E-Commerce Brief History of E-Commerce 1

Definition of E-Commerce:

Definition of E-Commerce  E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers

WayShopy Definition of Commerce:

WayShopy Definition of Commerce The exchange of goods and Wayshopy services for money Consists of: Buyers - these are people with money who want to purchase a good or service. Sellers - these are the people who offer goods and services to buyers. Producers - these are the people who create the products and services that sellers offer to buyers. 5

History of E-Commerce:

History of E-Commerce  E- commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), allowing businesses to send commercial documents like purchase orders or invoices electronically.

History of E-Commerce:

History of E-Commerce The growth and acceptance of credit cards Automated teller machines (ATM) Telephone banking Airline reservation system 2

History of E-Commerce:

History of E-Commerc e The Internet commercialized and users flocked to participate in the form of dot-coms , or Internet start-ups Innovative applications ranging from online direct sales to e-learning experiences

History of E-Commerce:

History of E-Commerce Many European and American business companies offered their services through the World Wide Web. Since then, People began to associate a word “e - commerce”

Types of Commerce:

Types of Commerce Commerce Electronic C o mm e rce Physical or Traditional Commerce Internet C o mm e rce   Bu s in es s focused e-commerce Consumer focused e-commerce

Different types of E-Commerce:

Different types of E-Commerce Business ( orga nization) Customer (indi v idual) Business ( orga nization) Customer (indi v idual) B2C (e.g Amazon) C2B (e.g Priceline) C2C (e.g eBay) B2B (e.g TPN)

Examples:

E x amples A : www. wayshopy .com , Snapdeal,flipkart Let’s visit these web sites in turn and discuss its features.

What are the advantages of e- commerce?:

What are the advantages of e- commerce? To consumers (think about the consumer buying process: search, evaluate and execute): To businesses (think about the common objective of every business):

Discussion:

Discussion How should different departments participate in an e- commerce project? Management Marketing Production Finance Procurement Customer support

THE PROCESS OF E-COMMERCE:

THE PROCESS OF E-COMMERCE

E-Commerce Categories:

E-Commerce Categories Two major categories Other categories 3

Two Major Categories:

Two Major Categories Business-to-consumer (B2C) : Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com. Business-to-business (B2B): Businesses make online transactions with other businesses.

Other Categories:

Other Categories Consumer-to-consumer (C2C) Mobile commerce (m-commerce) 4

Benefits of E-Commerce:

Benefits of E-Commerce Benefits to organizations Benefits to consumers 5

Benefits to organizations:

Benefits to organizations Global reach Cost reduction Extended hours: 24/7/365 Customization Improved customer relations

Benefits to consumers:

Benefits to consumers More products and services Cheaper products and services Instant delivery Information availability

WayShopy Business applications:

WayShopy Business applications Email Instant messaging Online shopping and order tracking Online banking Shopping cart software Teleconferencing Electronic tickets

Online Shopping:

Online Shopping Online shopping is the process of buying goods and services from merchants who sell on the Internet Online consumers are evenly split between men and women and tend to be better educated, younger, and more affluent than the general population

Online Shopping:

Online Shopping Advantages: 24-hour access Ability to comparison shop The in-home privacy Variety 6

Online Shopping:

Online Shoppin g Favourite websites for shopping include those featuring: Event tickets Online periodicals subscription Flowers and gifts Consumer electronics Travel

WayShopy Online Shopping :

WayShopy Online Shopping How do you buy something 7

Interesting Facts and Statistics:

Interesting Facts and Statistics account In India it is 10 sec Almost 20 per cent of Indians make three or more online purchases per month In future it must increases…………………….  Every 1.2 seconds, a Canadian makes a purchase with their PayP 8 al

Online Stores:

Online Stores WayShopy Marketing Pvt. Ltd.

Electronic WayShopy Payment Systems:

Electronic WayShop y Payment Systems Electronic wallet: a computerized stored value that holds credit card information, electronic cash, owner identification, and address information Credit card Debit card Smart card Online banking and Cash On Delivery. 34

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