Community radio as a participatory media (A study on community campus

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Community radio: as a participatory media (A study on community campus radio in Chennai) :

Community radio: as a participatory media (A study on community campus radio in Chennai) By Ms Suguna kasinathan Asst professor Loyola college Chennai

Community Radio :

Community Radio Social process or event Emphasis is on the ownership of democratic and development efforts by the community members ( participation communication) Relevant to group of people who live and act as a community and interact Not merely a means and not technology

A declaration of principle :

A declaration of principle “ Community radio responds to the needs of the community it serves, contributing to its development within progressive perspectives in favour of social change . Community radio strives to democratize communication through community participation in different forms in accordance with each specific social context”. –AMARC, 1988

Principles of community broadcasting:

Principles of community broadcasting Community ownership and control Community participation Community service Independence Not-for-profit business model (Girard 2007, Fairbairn 2009)

Objectives of the study:

Objectives of the study To study the community access to the community radio To explore the community participation To analyse the impact of participation

Methodology :

Methodology Qualitative research method Purposive sampling – three FM at C hennai Samples were chosen from the target community slums 10 people were chosen from each slum In-depth interview was conducted

Theoretical frame work ( UNESCO):

Theoretical frame work ( UNESCO)

Anna FM:

Anna FM Access T hrough awareness programmes designed by NGO’s in collaboration with EMMRC and state government departments like TNPCB and The listenership is meagre due to the lack of awareness about the media Only the participants who are involved in production and presentation listen to the programs Survey is conducted once in six month and is gathered by community members

Anna FM:

Anna FM Production process Women and school children from the target slums participate in few programs like magalir neram,shakthi arivayadi thozhi ( award winning programme), nalam peruvai thozhi , science related programs Target slums are divided into communities based on their location Community is divided into groups (4 in a group) These groups are given different slots to produce the programs they have direct access to the studio in recording the programs Each group will produce 8 to 15 programs in a month Group is involved in evolving themes and issues and execute They use traditional way to deliver the content like skit (directed by them), folk songs written by them and so on They do not follow any script for the programmes

Anna FM:

Anna FM Decision making The college authorities, NGO’s and government department No community contribution The institution is involved in managing the station

Loyola FM:

Loyola FM Access Awareness through the outreach department Listenership is meagre Survey is conducted by the outreach department to study the feedback Production process Konjum moli pesi , kanavum kalviyum , theriuma ungalukku , makkal kural , magalir pakkam , anubava pagirvu , kavithai thuligal

Loyola FM :

Loyola FM The women, children and senior citizens participate in the process No direct access to the studio programme producers hired by the station meet the community at the slums and record their views, issues Decision –making The college authorities are involved The station is under the control of institution management


MOP FM Access Awareness by the students, School programmes, institutions like NIVH, campaign, radio club ( children) Reach is high among participants More interactive More popular among women Production process The community is partially involved in the production process They have access to the studio for interaction


MOP FM The target community is divided into clusters Each cluster has a coordinator from the community, involved in organising them Decision- making The college authorities, NGO’s and non profit organisations are involved in deciding the project The station is managed by the college authorities and program directors

impact of participation:

impact of participation The women have been empowered Knowledge of science and technology Self confidence Self identity Exposure of the hidden skills Computer literacy The hidden talents of community children were explored

Challenges and issues:

Challenges and issues Lack of reach and awareness participation is more than representation Technical sustainability

PowerPoint Presentation:

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