New Media as a Change Agent – With Special Reference to Social Media

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New Media as a Change Agent – With Special Reference to Social Media :

New Media as a Change Agent – With Special Reference to Social Media *KAUSHIK MISHRA RESEARCH SCHOLAR DEPARTMENT OF ELECTRONIC MEDIA PONDICHERRY CENTRAL UNIVERSITY

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INTRODUCTION:

INTRODUCTION The present study deals with how social media supports to the democracy for the better performance and how it plays an important role against corruption. Media is the effective medium of communication between public and government. Public by themselves are getting information through the media for the truly enhanced economical, cultural, social even if the political sector of the society in general. Because of the widest reach of the media, it has been proved the uniqueness, powerful medium of dissemination.

OBJECTIVE OF THE STUDY:

OBJECTIVE OF THE STUDY This study would address the importance of Social Media in Indian democracy.

RESEARCH QUESTIONS:-:

RESEARCH QUESTIONS:- Besides that, some of the research questions would discuss for this study. These are: Is social media really supports to the democracy for the better performance? Is it really the effective tools against corruption? What is the main possibilities and obstacles for social media in India? How it supports and creates pressure on traditional media against corruption and injustice?

METHODOLOGY:

METHODOLOGY This conceptual paper will explore to give a new dimension and also give a special importance of social media in Indian democracy. This study will also examine the widest reach of the media and how it proves the uniqueness, powerful medium of dissemination to public.

THEORETICAL FRAMEWORK:

THEORETICAL FRAMEWORK SOCIAL MEDIA:- Facebook was created in 2004 and was reported to have more than 21 million registered members generating 1.6 billion page views each day (Needham & Company 2007, cited in Ellison Steinfield & Lampe 2007:1144)

THEORETICAL FRAMEWORK:

THEORETICAL FRAMEWORK SOCIAL MEDIA:- Social media is the media technology which the contents creations, interactions are made by the users. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of User Generate Content ( UGC) ." …….Continued

FUNCTIONS OF SOCIAL MEDIA:

FUNCTIONS OF SOCIAL MEDIA Social network sites allow individuals to represent themselves, articulate their social networks, and establish or maintain connections with others (Ellison et al. 2007:1143). Although that is the presumption of social networking sites, (Parks & Floyd 1996 cited in Ellison et al. 2007:1144) reported that one-third of their respondents later met their online correspondents face-to-face.

FUNCTIONS OF SOCIAL MEDIA:

FUNCTIONS OF SOCIAL MEDIA According to Ellison et al. (2007), early research suggested that Facebook users engage in searching for people with whom they have an offline connection, more than they browse for complete strangers to meet them later. That perspective is fast becoming a cliché, and the recent findings imply that relationships that begin online, rarely stay there (Ellison et al. 2007:1144). It is due to this realization that much of the existing academic research on Facebook has focused on identity presentation and privacy concerns (cf. Gross & Acquisti 2005). …….Continued

SOCIAL MEDIA AND DEMOCRACY:

SOCIAL MEDIA AND DEMOCRACY Much online public interaction involves participation in virtual communities: cyber-groups based upon people connecting with others who share similar values, interests and concerns in order to exchange information, gain companionship and provide emotional support (Wellman and Gulia 1999). Online deliberations have to facilitate rational critical discourse and identify factors inhibiting an extension of such communication to ensure to ensure an ideal public sphere discourse (Dahlberg, 2001). Social network sites are a space where such deliberations could happen.

SOCIAL MEDIA AND DEMOCRACY:

SOCIAL MEDIA AND DEMOCRACY Social network sites are Web–based services that allow individuals to construct a public or semi–public profile, create a list of others users with whom they share a connection, and view and traverse their list of connections and those made by others within the system ( boyd and Ellison, 2008) Services such as MySpace and Facebook allow people to share favorite TV show lists; new applications introduced in the second half of 2009 enable users to watch streaming videos within the sites. …….Continued

DEMOCRACY, MEDIA AND PUBLIC:

DEMOCRACY, MEDIA AND PUBLIC . Democracy provides the space for alternative ideas to debate and arrive at conclusions for the betterment of society. The publicly agreed norms are weighed over that of actions on the part of economic organizations and political institutions (Barnett, 2004). This is close in essence to the concept of public sphere where rational public debate and discourse is given importance. Individuals can freely discuss issues of common concern ( Tsekeris , 2008).

DEMOCRACY, MEDIA AND PUBLIC:

DEMOCRACY, MEDIA AND PUBLIC Media plays one of the crucial roles behind the formation of public sphere ( Panikkar , 2004). However, Barnett is of the opinion that in modern times the true sense of public sphere is getting eroded with the media of public debate getting transformed to mediums for expressing particular interests rather than general interests which are universally accepted. This signifies that public sphere which is essential for a vibrant democracy can actually be channelized to serve vested interests rather than public good. …….Continued

NEED OF ALTERNATIVE MEDIA:

NEED OF ALTERNATIVE MEDIA Internet, a relatively newer entrant in the field of mass media, has proved to be more democratic than newspaper and television (Coronel, 2003). Internet has provided the opportunity for citizens who are conversant with the medium to express their views about a number of issues.

NEED OF ALTERNATIVE MEDIA:

NEED OF ALTERNATIVE MEDIA This is a significant leap towards alternative media usage which is distant from the dominant structure. Here the importance lies more in participatory communication right from the grassroots rather than communication which flows top down. . Internet, a relatively newer entrant in the field of mass media, has proved to be more democratic than newspaper and television (Coronel, 2003). …….Continued

NEED OF ALTERNATIVE MEDIA:

NEED OF ALTERNATIVE MEDIA Because of this only, the prevailing corruption on Indian democracy and the falling countdown of media’s credibility has created an importance for one substitute medium. In prior to this, Social Media can play a pivotal role for safeguarding democracy as a distinct dimension of a new substitute. Social media is giving a suitable platform for citizens to participate in news content generation directly or indirectly …….Continued

CONCLUSION:

CONCLUSION Social Media is arguably the most significant reform movement in Indian media since the Progressive era. 'Influenced by the ideals of deliberative democracy. It advocates changes in techniques of news gathering and reporting to foster more public deliberation.

CONCLUSION:

CONCLUSION Social media shows that journalism has a role in promoting deliberative democracy, but it would be a different and more circumscribed role than social media this have imagined. If every citizen can be a part of media as its representative then the corruption can be root out from the country and it can demolish the greedy politicians and power hungry journalists. And it will foster to make a healthy and developed nation.

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