Presentation Transcript
Slide 2:theories By:
Alok Sinha
Ashish Tiwari
Bishwajeet Kurrey
Jitin Dwivedi
Yogesh Rathore
Slide 3:CONTENTS Introduction
Environmental theory
Cyclic theory
Conflict theory
Bibliography
THEORIES OF RETAIL :THEORIES OF RETAIL Three main categories of theory:
Environmental theory
Cyclical theory
Conflict theory
Slide 5:ENVIRONMENTAL THEORIES “Where a change in retail is attributed to the change in the environment in which the retailers operate.” “Where a change in retail is attributed to the change in the environment in which the retailers operate.”
Slide 6:Convenience store General Stores Kirana Store Mom & Pop Store Hyper Market
ENVIRONMENTAL THEORIES :ENVIRONMENTAL THEORIES The various influences of the external environment:-
- economical
- socio-culture
- demographic
- technological
- political
Slide 8:There are two dominants of environmental theories Evolution theory
Institutional theory
Slide 9:CYCLICAL THEORIES “Where change follows a pattern and phases can have definite identifiable attributes associated with them.”
Slide 10:CYCLICAL THEORIES The most common especially the Wheel of Retailing developed by McNair in 1958.
McNair’s hypothesis attempted to explain the evolution of retail institutions in a wheel.
Slide 11:Innovative retailer
Low status and price
Minimum service
Poor facilities
Limited product offering Traditional retailer
Elaborate facilities
Higher rent
More locations
Higher prices
Extended product offerings Mature retailer
Top heavy
Conservative
Declining ROI Entry phase Trading up phase Vulnerability phase The Wheel of Retailing 1 2 3
Slide 12:Innovation Growth Maturity Decline Retail Life Cycle
Slide 13:Retail Accordion The contraction and expansion of
merchandise is called retail accordion
Slide 15:CONFLICT THEORIES “Where the competition or conflict between two opposite types of retailers, leads to a new format being developed.”
Slide 16:CONFLICT THEORY Conflicts always exists between operators of similar formats or within broad retail categories. It can be applied to development of retailing as follows:-
- Thesis
- Antithesis
- Synthesis
Slide 17:Theory of Retail Conflict
Slide 18:CONCLUSION
Slide 19:BIBLIOGRAPHY Retail Management
By Swapna Pradhan
www.books.google.co.in/books?isbn
Contours of retailing Management
By S.A. Chunawalla
Slide 21:QUERIES