logging in or signing up Branding viviantan Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 836 Category: Entertainment License: All Rights Reserved Like it (4) Dislike it (0) Added: May 10, 2010 This Presentation is Public Favorites: 7 Presentation Description No description available. Comments Posting comment... By: roulaayoub (11 month(s) ago) very nice!please send to r.ayoub@firefly-me.com Saving..... Post Reply Close Saving..... Edit Comment Close By: Shamuddin1 (18 month(s) ago) I certainly liked the presentation, well explained. May I have the presentation material, please send to shamuddin@enviromalaysia.com.my urgenty - having a meeting on Branding. Saving..... Post Reply Close Saving..... Edit Comment Close By: vinodvjnp (19 month(s) ago) informative presentation. Please send this to vinodvjnp@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: 02888 (24 month(s) ago) It is simple and good.... I feel this can clear the concept of Brand..... Can I get the downloadable file as I am running a management Institute. Saving..... Post Reply Close Saving..... Edit Comment Close By: sukhpreeet (24 month(s) ago) I LIKED the presentation. Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: what is a BRAND? MKF 1120 Assignment CHONG HO LEE 21520860 Slide 2: a BRAND is… Slide 3: a NAME, Slide 5: a TERM, Slide 6: Craftsmanship Slide 7: Prestige, Class & Elegance Slide 8: a SIGN, Slide 10: a SYMBOL, Slide 12: a DESIGN, Slide 14: or Slide 15: a COMBINATION of them (Kotler et al., 2010) Slide 16: Craftsmanship Prestige, Class & Elegance Slide 17: A brand with strong, favorable and unique associations promotes… Slide 18: Like every other fashion houses, Louis Vuitton creates two clothing and accessories collections each year for each spring/summer and autumn/winter. Efficient launch of new products The Never Full Bag. In 2008, Louis Vuitton launched its Never Full bags to the Japan market. Never Full bags, which costs up to $655 and can be turned inside-out, helped to stimulate sales in Japan which contributed to 15 percent of the company’s revenue (Forden, 2008). Slide 19: Improved relationships with partners and customers A powerful brand name can command strong consumer loyalty and result in customers wanting these brands and refusing substitutes, even if the substitutes are offered at somewhat lower prices (Kotler, et al., 2010). All bags, cheap or expensive, serve the same purpose, but what motivates some consumers to fork out large amount of money on a bag that could carry the same amount of items as a cheap bag? The BRAND. Slide 20: Improved relationships with partners and customers A Louis Vuitton store in China. The queue outside the Louis Vuitton boutique in Paris, Champs-Élysées. Slide 21: Improved relationships with partners and customers Queues outside the Louis Vuitton boutiques in Australia and Hong Kong. Slide 22: Louis Vuitton, well known for its quest for perfection guarantees the lasting quality of Louis Vuitton products. This strong brand identity motivates employees and clarifies the importance of their jobs (Kotler et al., 2010). Precision, accuracy and perfection is expected from all its craftsmen. Good communication with employees Slide 23: Focus by the company upon its resources The branding process helps to identify the opportunities, budget and time for the best-possible way of delivering the company’s intended messages (Abimbola & Kocak, 2007). It focuses resources and time into specific decisions and priorities for reaching targeted markets. The Louis Vuitton Lockit designed with natural grain no chemical goat leather. At Louis Vuitton, designers are extremely particular at choosing the finest leather and the most exquisite animal skins for its world-renowned handbags. Slide 24: Focus by the company upon its resources Within Louis Vuitton’s workshops, extraordinary leather craft is handed down from master to apprentice, generation after generation. Also, the recruitment process at Louis Vuitton consists of 4 different interviews with people from very different backgrounds and different visions of their work. Just to make sure he/she is the right person for the job. Slide 25: Increased value of the company’s assets Louis Vuitton, the brand itself, has a value of $19.8 billion, up 2% in 2009, ranking it 29th worldwide across industries, according to a study released (Roberts, 2010). That is more than the combined value of Hermes and Gucci. Slide 26: Promise-centric activity from product-centric activity A strong brand can make actual product features virtually insignificant (Knox, 2004). A solid branding strategy communicates a strong, consistent message about the value of a company. A strong brand helps a company sell value and the intangibles that surround the product. Why do some consumers own the same type of bag in different designs or colors? Slide 27: and, of course, Slide 28: Customer will pay a premium price for a strong brand. (Kotler et al., 2010) Slide 29: $ 3,550 The Louis Vuitton Onatah GM Slide 30: Thank You Slide 31: Abimbola, T. & Kocak, K. (2007). Brand, organization identity and reputation: SMEs as expressive organizations: a resource-based prespective. Qualitative Market Research: An International Journal, 10(4), 416-430. Roberts, A. (April 29th, 2010). Louis Vuitton tops Hermes, Gucci as most valuable luxury brand. Bloomberg.com. Retrieved from http://www.bloomberg.com/apps/news?pid=20601093&sid=aRO8She_5UaA Forden, S.G. (February 6, 2008). LVMH profit rises 8% on Louis Vuitton, Veuve Clicquot. Bloomberg.com. Retrieved from http://www.bloomberg.com/apps/news?pid=20601087&sid=abXjJc2OBryk&refer=home Knox, S. (2004). Positioning and branding your organisation. Journal of Product and Brand Management, 13(2), 105-115. Kotler, P., Brown, L., Burton, S., Deans, K. & Armstrong, G. (2010). Marketing (8th ed.). Australia: Pearson Education. References Slide 32: Flickr , www.flickr.com In LVoe with Louis Vuitton, http://louisvuittonlover.blogspot.com/ Louis Vuitton Official Website, http://www.louisvuitton.com/ Punjabi Lok Virsa Blog, http://blog.punjabilokvirsa.com/ TNW, http://thenextweb.com/ The Purse Blog, http://www.purseblog.com/ Image Courtesy You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Branding viviantan Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 836 Category: Entertainment License: All Rights Reserved Like it (4) Dislike it (0) Added: May 10, 2010 This Presentation is Public Favorites: 7 Presentation Description No description available. Comments Posting comment... By: roulaayoub (11 month(s) ago) very nice!please send to r.ayoub@firefly-me.com Saving..... Post Reply Close Saving..... Edit Comment Close By: Shamuddin1 (18 month(s) ago) I certainly liked the presentation, well explained. May I have the presentation material, please send to shamuddin@enviromalaysia.com.my urgenty - having a meeting on Branding. Saving..... Post Reply Close Saving..... Edit Comment Close By: vinodvjnp (19 month(s) ago) informative presentation. Please send this to vinodvjnp@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: 02888 (24 month(s) ago) It is simple and good.... I feel this can clear the concept of Brand..... Can I get the downloadable file as I am running a management Institute. Saving..... Post Reply Close Saving..... Edit Comment Close By: sukhpreeet (24 month(s) ago) I LIKED the presentation. Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: what is a BRAND? MKF 1120 Assignment CHONG HO LEE 21520860 Slide 2: a BRAND is… Slide 3: a NAME, Slide 5: a TERM, Slide 6: Craftsmanship Slide 7: Prestige, Class & Elegance Slide 8: a SIGN, Slide 10: a SYMBOL, Slide 12: a DESIGN, Slide 14: or Slide 15: a COMBINATION of them (Kotler et al., 2010) Slide 16: Craftsmanship Prestige, Class & Elegance Slide 17: A brand with strong, favorable and unique associations promotes… Slide 18: Like every other fashion houses, Louis Vuitton creates two clothing and accessories collections each year for each spring/summer and autumn/winter. Efficient launch of new products The Never Full Bag. In 2008, Louis Vuitton launched its Never Full bags to the Japan market. Never Full bags, which costs up to $655 and can be turned inside-out, helped to stimulate sales in Japan which contributed to 15 percent of the company’s revenue (Forden, 2008). Slide 19: Improved relationships with partners and customers A powerful brand name can command strong consumer loyalty and result in customers wanting these brands and refusing substitutes, even if the substitutes are offered at somewhat lower prices (Kotler, et al., 2010). All bags, cheap or expensive, serve the same purpose, but what motivates some consumers to fork out large amount of money on a bag that could carry the same amount of items as a cheap bag? The BRAND. Slide 20: Improved relationships with partners and customers A Louis Vuitton store in China. The queue outside the Louis Vuitton boutique in Paris, Champs-Élysées. Slide 21: Improved relationships with partners and customers Queues outside the Louis Vuitton boutiques in Australia and Hong Kong. Slide 22: Louis Vuitton, well known for its quest for perfection guarantees the lasting quality of Louis Vuitton products. This strong brand identity motivates employees and clarifies the importance of their jobs (Kotler et al., 2010). Precision, accuracy and perfection is expected from all its craftsmen. Good communication with employees Slide 23: Focus by the company upon its resources The branding process helps to identify the opportunities, budget and time for the best-possible way of delivering the company’s intended messages (Abimbola & Kocak, 2007). It focuses resources and time into specific decisions and priorities for reaching targeted markets. The Louis Vuitton Lockit designed with natural grain no chemical goat leather. At Louis Vuitton, designers are extremely particular at choosing the finest leather and the most exquisite animal skins for its world-renowned handbags. Slide 24: Focus by the company upon its resources Within Louis Vuitton’s workshops, extraordinary leather craft is handed down from master to apprentice, generation after generation. Also, the recruitment process at Louis Vuitton consists of 4 different interviews with people from very different backgrounds and different visions of their work. Just to make sure he/she is the right person for the job. Slide 25: Increased value of the company’s assets Louis Vuitton, the brand itself, has a value of $19.8 billion, up 2% in 2009, ranking it 29th worldwide across industries, according to a study released (Roberts, 2010). That is more than the combined value of Hermes and Gucci. Slide 26: Promise-centric activity from product-centric activity A strong brand can make actual product features virtually insignificant (Knox, 2004). A solid branding strategy communicates a strong, consistent message about the value of a company. A strong brand helps a company sell value and the intangibles that surround the product. Why do some consumers own the same type of bag in different designs or colors? Slide 27: and, of course, Slide 28: Customer will pay a premium price for a strong brand. (Kotler et al., 2010) Slide 29: $ 3,550 The Louis Vuitton Onatah GM Slide 30: Thank You Slide 31: Abimbola, T. & Kocak, K. (2007). Brand, organization identity and reputation: SMEs as expressive organizations: a resource-based prespective. Qualitative Market Research: An International Journal, 10(4), 416-430. Roberts, A. (April 29th, 2010). Louis Vuitton tops Hermes, Gucci as most valuable luxury brand. Bloomberg.com. Retrieved from http://www.bloomberg.com/apps/news?pid=20601093&sid=aRO8She_5UaA Forden, S.G. (February 6, 2008). LVMH profit rises 8% on Louis Vuitton, Veuve Clicquot. Bloomberg.com. Retrieved from http://www.bloomberg.com/apps/news?pid=20601087&sid=abXjJc2OBryk&refer=home Knox, S. (2004). Positioning and branding your organisation. Journal of Product and Brand Management, 13(2), 105-115. Kotler, P., Brown, L., Burton, S., Deans, K. & Armstrong, G. (2010). Marketing (8th ed.). Australia: Pearson Education. References Slide 32: Flickr , www.flickr.com In LVoe with Louis Vuitton, http://louisvuittonlover.blogspot.com/ Louis Vuitton Official Website, http://www.louisvuitton.com/ Punjabi Lok Virsa Blog, http://blog.punjabilokvirsa.com/ TNW, http://thenextweb.com/ The Purse Blog, http://www.purseblog.com/ Image Courtesy