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BCG MATRIX OF HUL:

BCG MATRIX OF HUL Presented by: Pallavi Jain Shubraj Sunil Khatri

BCG MATRIX OF HUL:

BCG MATRIX OF HUL LUX SUNSILK FAIR & LOVELY PONDS TALCUM POWDER KISSAN KETCHUP ANNAPURNA ATTA SURF EXCEL RIN PEPSODENT DOMEX AXE VASELINE PETROLEUM JELLY WHEEL

LUX:

LUX Lux enjoys a market share of 16%. This industry has a high growth rate of 10%. SUNSILK HUL holds 47.8% market share in the shampoo industry. Sunsilk has 32% market share.

FAIR AND LOVELY:

FAIR AND LOVELY The Rs 3,000-crore skincare market in India, where HUL is the leader with an estimated 70 per cent market share,is having a rapid growth. Market share of Fair and lovely is around 60%. PONDS TALCUM POWDER Market share of 65% in 7 billion talcum powder market .

SURF EXCEL:

SURF EXCEL Has a market share of 37 % in 9000 crore Market ANNAPURNA ATTA Market share of Annapurna Atta is 26% compared to Aashirvad Atta of ITC(40%).

KISSAN KETCHUP:

KISSAN KETCHUP The ketchup market in India is estimated to be around Rs 220 crore , largely dominated by Nestlé’s Maggi that owns 47% of the market and the Kissan that owns 26%.

QUESTION MARK:

QUESTION MARK RIN Hul has 35% market share in detergent industry. Rin has only 4.8% market share. PEPSODENT Market share is 13.81% DOMEX Market share is only 20 % .

Dog WHEEL:

Dog WHEEL Mainly for low based income. Market share is falling.

Cash cow :

Cash cow AXE Market share of 70%in 200 crore market. VASELINE PETROLEUM JELLY Market share of 90%.

VASELINE PETROLEUM JELLY:

VASELINE PETROLEUM JELLY Market share of 90%. Cash Cow for HUL. Competitor – Johnson & Johnson.

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