logging in or signing up A Case Study on Tata Motors vivekanand5577 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 415 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 09, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript A Case Study on Tata Motors: A Case Study on Tata MotorsA Research in Market planning : A Research in Market planning Tata motors in Small commercial vehicle segment. Market planning involves the Identification of market opportunities.Summary of the Case study: Summary of the Case study Market analysis Before 2005 scv market had only 3 wheeler vehicles. Scv market was experiencing an explosive growth. The existing 3 wheeler market is dominated by Bajaj, Eicher , M&M and others.Slide 4: Customer analysis With the 3 wheeler vehicles customer were not able to transport Goods by - Speedily - Conveniently - Cost effective manner Customers don’t feel pride about owning the vehicle.Slide 5: Industry analysis With the growth in GDP at 8 per cent and above for the past few years, the disposable incomes incomes have increased. This also lead to an increase in industrial output and coupled with road development projects.Decision of Tata motors based on the Research analysis: Decision of Tata motors based on the Research analysis After the analysis, the Tata motors decides to enter scv production and marketing. Recognizing a gap in the market for scv , Tata motors worked towards innovative solution.Innovative Solution from Tata motors: Innovative Solution from Tata motors In an era where is a need for convenient and cost effective transport facilities, providing comfort and comfort, style and easy maitanence , Tata motors developed the ???Features of the Product: Features of the Product Ace is innovative 4 wheeler offering all the features for the first time in this category. Ideal for short, narrow village roads as well as long highway hauls for small bulky loads and large heavy ones.Conclusion: Conclusion Thus the Research methodology plays an major role in the Market planning of the organization.Slide 10: THANK YOU.. VIVEK ANAND You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
A Case Study on Tata Motors vivekanand5577 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 415 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 09, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript A Case Study on Tata Motors: A Case Study on Tata MotorsA Research in Market planning : A Research in Market planning Tata motors in Small commercial vehicle segment. Market planning involves the Identification of market opportunities.Summary of the Case study: Summary of the Case study Market analysis Before 2005 scv market had only 3 wheeler vehicles. Scv market was experiencing an explosive growth. The existing 3 wheeler market is dominated by Bajaj, Eicher , M&M and others.Slide 4: Customer analysis With the 3 wheeler vehicles customer were not able to transport Goods by - Speedily - Conveniently - Cost effective manner Customers don’t feel pride about owning the vehicle.Slide 5: Industry analysis With the growth in GDP at 8 per cent and above for the past few years, the disposable incomes incomes have increased. This also lead to an increase in industrial output and coupled with road development projects.Decision of Tata motors based on the Research analysis: Decision of Tata motors based on the Research analysis After the analysis, the Tata motors decides to enter scv production and marketing. Recognizing a gap in the market for scv , Tata motors worked towards innovative solution.Innovative Solution from Tata motors: Innovative Solution from Tata motors In an era where is a need for convenient and cost effective transport facilities, providing comfort and comfort, style and easy maitanence , Tata motors developed the ???Features of the Product: Features of the Product Ace is innovative 4 wheeler offering all the features for the first time in this category. Ideal for short, narrow village roads as well as long highway hauls for small bulky loads and large heavy ones.Conclusion: Conclusion Thus the Research methodology plays an major role in the Market planning of the organization.Slide 10: THANK YOU.. VIVEK ANAND