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By: rakesh_gupta (13 month(s) ago)

Gurmukhi Da Beta Lyrics by Satinder Sartaaj from the album Seven Rivers is Punjabi song sung and written by him. Its music is given by Beat Minister and video is directed by Sandeep Sharma. Read more at:

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Slide 2: 

INTRODUCTION: DELL FOUNDED IN 1984 It is a multinational technology corporation that develops, manufactures, sells and supports personal computers and other computer related products. Products: personal computers, servers, data storage devices, network switches, software and computer peripherals.

Slide 3: 

The supply chain of dell includes: The customer Dell’s Website Dell assembly plant Dell’s suppliers Their suppliers

Slide 4: 

Types of supply chains: depending on timing of execution Pull process (reactive process) Push process (speculative process)

Slide 5: 

Process cycle of DELL: Customer order and manufacturing cycle - pull process Procurement cycle - push process

Push/Pull View of DELL Supply Chain: : 

1-6 Push/Pull View of DELL Supply Chain: Procurement cycle Customer Order and Manufacturing cycle Customer Order Arrives PUSH PROCESSES PULL PROCESSES

Slide 7: 

Competitive strategy : DELL To provide large variety of customizable products at Reasonable price. New product development strategy: DELL Designing products that are easily customizable, i.e designing common platforms across several products.

Slide 8: 

Supply chain strategy: DELL To achieve high flexilibility and responsiveness Supply chain responsiveness: DELL (capabilities of DELL’s supply chain) Respond to wide range of quantities demanded Try to meet short lead times Handle a large variety of products Build high innovative products Handle supply uncertainity

Slide 9: 

2-9 High Low Low High Responsiveness Cost

Slide 10: 

Drivers of supply chain: DELL Facilities: low facility costs Inventory: low inventory costs Transportation: high transportation costs Information: high information costs

Slide 11: 

Inventory Costs Number of facilities

Slide 12: 

Transportation Costs Number of facilities

Slide 13: 

Distribution in the supply chain: Distribution refers to steps taken to move and store a product From supplier stage to customer stage in the supply chain. Types of distribution networks: Manufacturer storage with direct shipping Manufacturer storage with direct shipping and intransit merge Distributor storage with carrier delivary Distributor storage with last-mile delivary Manufacturer or distributor storage with customer pickup. Retail storage with customer pickup.

Slide 14: 

Distribution network: DELL Manufacturer storage with direct shipping Manufacturer storage with direct shipping and intransit merge

Manufacturer Storage withDirect Shipping : 

Manufacturer Storage withDirect Shipping DELL assembly plant DELL web Customers Product Flow Information Flow

In-Transit Merge Network : 

In-Transit Merge Network units website Product Flow Information Flow In-Transit Merge Customers

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