Benchmark Survey-summary findings for NA...

Benchmark Survey for ICTC Demand Generation Campaignin Maharashtra : 

Benchmark Survey for ICTC Demand Generation Campaignin Maharashtra 2nd February 2009

Campaign Goals & Objectives : 

Campaign Goals & Objectives To generate demand and increase uptake of services available at Integrated Counseling and Testing Centres (ICTC) . Increase awareness about availability of free and confidential counseling and testing services benefits of accessing ICTC services referral services available from the ICTC Increase the uptake of ICTC (including PPTCT) services among High risk behavior groups and bridge population Pregnant women Objectives

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IPC Materials Mid Media Outdoor Media Integrated Communication Campaign Mass Media

Survey – Goals and Objectives : 

Survey – Goals and Objectives To measure awareness about the availability of free and confidential HIV counseling & testing services among various target populations Awareness about benefits of accessing ICTC services Awareness about referral services available from the ICTC Risk perception among vulnerable populations Motivators and barriers in accessing ICTC services Client’s perception about services To gain insights into the media reach and media habits of the target populations so as to ensure maximization of the reach of the campaign.

Study Design : 

Study Design A cross sectional survey among target populations All 35 districts of Maharashtra -universe of survey. Total Sample Size = 3500 HRG (FSW-BB, FSW-NBB, MSM, IDU, Migrants, Truckers) – 1700 Pregnant women - 450 General Population - 900 ICTC Exit Interviews - 450 Study period – July-August 2008

Comprehensive knowledge about HIV/AIDS : 

Comprehensive knowledge about HIV/AIDS

Self Risk Perception : 

Self Risk Perception

Exposure to various media : 

Exposure to various media

HIV Counseling and Testing : 

HIV Counseling and Testing

PPTCT related issues…… : 

PPTCT related issues…… Only 3% of pregnant women could spontaneously recall “Nevirapine” and 10% (N = 440) could recall after prompting them. Slightly less than half (46.5%) said that it should be administered to mother and 16% said that it should be given to child. 28% responded that it should be given to both. About 47% respondents said that it should be administered to mother before delivery and 63% reported that medicine should be given to child immediately after birth. 9 out of 10 women opined that HIV +ve woman should deliver at health facility. Only 28% knew that an HIV +ve woman should undergo C-section delivery. Three-fourth of the women said that a woman is entitled to receive ANC services even if she refuses to go for HIV test.

Source of Information on Counseling & Testing : 

Source of Information on Counseling & Testing

Most effective communication source helped in taking action - HRG & Bridge population : 

Most effective communication source helped in taking action - HRG & Bridge population

Most effective communication source helped in taking action-GP & Pregnant women : 

Most effective communication source helped in taking action-GP & Pregnant women

Action taken – HRG & Bridge population : 

Action taken – HRG & Bridge population

Action taken by GP & Pregnant women : 

Action taken by GP & Pregnant women

Key messages recalled : 

Key messages recalled Top 3 messages recalled across all media by all groups were: One should get tested for HIV Available at Government Hospital Available for free Least recalled messages were: Confidentiality Availability of ART

Perception of barriers among HRG & Bridge population : 

Perception of barriers among HRG & Bridge population

Perception of barriers among GP & Pregnant women : 

Perception of barriers among GP & Pregnant women

Respondents ever tested for HIV prior to survey : 

Respondents ever tested for HIV prior to survey

Highlights of findings from exit interviews : 

Highlights of findings from exit interviews

Pre test Counseling : 

Pre test Counseling

Issues related to PPTCT : 

Issues related to PPTCT

Pre test Counseling : 

Pre test Counseling

Summary of findings : 

Summary of findings Comprehensive knowledge about HIV/AIDS is more average than high among most populations. Need to work towards improving knowledge among all groups Awareness about availability of C&T is high but not resulting in reporting of testing. This could be due to low risk perception Among HRGs those who did not take the test reported that they did not feel the need for it Migrant and Truckers have low knowledge, low risk perception and low reporting of testing compared to HRGs and even some of the GP

Summary of findings : 

Summary of findings Most effective source of information on counseling and testing for HRG is NGO – ORW & PE To increase risk perception among HRG their interaction with PE/ORW can be strengthened to help them assess their risk To support these interactions IPC materials can pay more attention to self assessment of risk, safe behavior and benefits of accessing counseling and testing Most effective source of information on counseling and testing for pregnant women- Doctor and TV Most of the pregnant women who are getting counseled at ICTCs and are also getting tested

Summary of findings : 

Summary of findings Among general population – TV is the most effective source of information about C&T To continue to reach GP and pregnant women consistently with information on C&T, TV seems to be an ideal source MSM and college youth have similar media habits - Radio, newspaper and also internet (higher than other populations) Majority of clients exiting PPTCT/ICTC did not see or hear any audio visual materials while waiting for HIV test at the ICTCs. Average waiting time was 17-18 minutes Majority were tested the same day but did not receive results the same day. Average waiting time to get results was 3 days

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Thanks