Overview :Overview What is Business Intelligence? Why BI? The characteristics of a Business intelligence Benefits Limitation Example


What is Business Intelligence? :What is Business Intelligence? Business Intelligence is the processes, technologies, and tools that help us change data into information, information into knowledge and knowledge into plans that guide organization Technologies for gathering, storing, analyzing and providing access to data to help enterprise users make better business Decisions


Why BI? :Why BI? 4 What happened? What is happening? Why did it happen? What will happen? What do I want to happen? Past Present Future Data


The characteristics of a Business intelligence solution :The characteristics of a Business intelligence solution Single point of access to information Timely answers to Business questions Using BI in all Departments of an organization


Early day’s system :Early day’s system BI system


Key Stages :Key Stages


Benefits :Benefits Improve Operational efficiency Eliminate report backlog and delays Find root causes and take action Negotiate better contracts with suppliers and customers Identify wasted resources and reduce inventory costs Sell information to customers, partners, and suppliers Leverage your investment in your ERP or data warehouse Improve strategies with better marketing analysis Give users the means to make better decisions Challenge assumptions with factual information


Limitation :Limitation Very high software cost. Expensive and time consuming training. A wide Variety of technology experts. Extensive system upgrade and maintenance. Movement of data between disparate data source. Queries done out of BI systems can be cumbersome and time-consuming to run for end users


Search Effectiveness :Search Effectiveness Customers that search are worth two times as much as customers that do not search Failed searches hurt sales Visit Search(64% successful) No Search Last Search Succeeded Last Search Failed 10% 90% 70% 30%


Top Searches :Top Searches Top searched keywords (percent of searches) Empty search string (3.9%)returns over 160 results GPS (1.2%) sunglasses (0.8%) watches (0.6%) nalgene (0.5%) ecological footprint (0.5%) Top failed keywords in the product category (percent of failed searches) gift certificate(s) (0.98%)(already implemented since study) arc’teryx (0.44%) bear spray (0.44%) pedometer (0.37%) stroller(s) (0.36%) north face (0.33%) (gift) registry (0.21%)


Referrers :Referrers Top Referrers Google 5.8% of all visits are referred by google Visit to purchase conversion 1.6% Average purchase per visit = 1.8X MSN (including search and shopping) 11% of all visits are referred by MSN Visit to purchase conversion 0.7% Average purchase per visit = X AOL search 0.62% of all visits are referred by AOL Search Visit to purchase conversion 2.6% Average purchase per visit = 4.8X


Campaign Analysis :Campaign Analysis Analyze the effectiveness of campaigns Recommendation: Send targeted emails


Page Effectiveness Report Percentage of visits clicking on different links :Page Effectiveness Report Percentage of visits clicking on different links


Reference :Reference www.oracle.com www.microsoft.com www.bluemartini.com