Social Media - New Age Media

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Presentation Description

The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.

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Presentation Transcript

Social Media = New Media:

Social Media = New Media Presentation By: Vishal Vasu | www.vishalvasu.com Dev Information Technology Pvt. Ltd. www.devitpl.com | www.bytetechnosys.com

Public relations is the practice of managing communication between a particular organization and its public :

P ublic relations is the practice of managing communication between a particular organization and its public Customers Media Investors employees

Social Media participation is becoming critical for PR:

Today people have a new platform to talk on about a product or service This new platform is viral in nature Reaches a wider audience than ever before Social Media p articipation is becoming critical for PR

So what is this new buzz word… Social Media?:

It's about people It's about community It's about participation It’s a shift from monologue to dialog It’s changing traditional media and marketing It’s more of a Citizen Influenced Media So what is this new buzz word… Social Media?

Any media by which users can share information, comment, rank, vote or otherwise contribute:

Any media by which users can share information, comment, rank, vote or otherwise contribute

These conversations are generally powered by tools:

These conversations are generally powered by tools RSS Feeds Blogs and Micro Blogs Photo and Video Sharing Sites Wikis, Message Boards and Forums Social Networks and Social Bookmarking Podcasts and Webcasts And Many More…

Few interesting take outs on social media statistics :

Few interesting take outs on social media statistics

Few interesting take outs on social media statistics :

Few interesting take outs on social media statistics

Few interesting take outs on social media statistics :

Few interesting take outs on social media statistics Almost 4.2 Million a rticles Greater than 100 Million v ideos and rising More than 130 Million photo upload/month About 70 Million users 77% Internet users read blogs

So if we are not on a Social Networking Site…:

So if we are not on a Social Networking Site…

We are missing a huge targeted audience:

We are missing a huge targeted audience

Social Media Tools:

Forums and Online Communities: Experts Exchange Blogs: Blogger | WordPress Micro Blogging: Twitter | Tumblr | FriendFeed Social Networks: Facebook | MySpace Media Sharing: YouTube | Flickr Social Bookmarking: Delicious RSS Readers: Google Reader | FastReader Social Media Tools

My Ten Commandments:

My Ten Commandments Thou shalt be on target Thou shalt be relevant Thou shalt perform audience analysis Thou shalt be on time Thou shalt focus on quality Thou shalt identify leads Thou shalt not ignore metrics Thou shalt fight for long Thou shalt not forget " Global“ Thou shalt explore different media

Thou shalt be on target:

Determine the goals Analyse the competition Know your abilities and capabilities Choose the right tools Thou shalt be on target

Thou shalt be relevant:

Why are we creating this campaign? What does the campaign try to achieve? What action does the client want the visitors to take ? Thou shalt be relevant

Thou shalt perform audience analysis:

Who are we trying to reach? Age Language and culture Level of education Access to the web Familiarity with the web Barriers to access What are they looking for? Information Services Products Community Thou shalt perform audience analysis

Thou shalt be on time:

Is the right message being presented at the right time in the sales cycle to the right audience? Thou shalt be on time

Thou shalt focus on quality:

Content is king Update regularly Keep it relevant and interesting Create high quality Varied content Create back links Thou shalt focus on quality

Thou shalt identify leads:

Lead generation is also the name of the game Lead generation starts with building relationships This is fuelled by a content marketing strategy Like the ‘likes’ but keep an eye on the leads Thou shalt identify leads

Thou shalt not ignore metrics:

Tie specific goals and metrics to higher-level business objectives Track the impact of social media on sales It is not “number of followers” but the attention captured Thou shalt not ignore metrics

Thou shalt fight for long:

Be consistent and don’t give up too soon Results will probably not be immediate but will become more pronounced over time Better to have 500 fans who check daily rather than 5000 fans who interact once in a month Thou shalt fight for long

Thou shalt not forget "Global“:

There are no borders in the digital world Social media efforts are viewed around the globe Thou shalt not forget "Global“

Thou shalt explore different media:

Integrate social media with offline marketing campaigns Cross-promote social platforms and facilitate sharing at multiple touch points such as websites, newsletters, etc. Thou shalt explore different media

Social Media=New Media :

Social Media=New Media Presentation By: Vishal Vasu | www.vishalvasu.com Dev Information Technology Pvt. Ltd. www.devitpl.com | www.bytetechnosys.com

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