4 Simple Steps to Creating an Effective Content Marketing Strategy

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Create Content influencer Marketing Strategy with Viral Nation Content Marketing Strategy to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers. For more info reach us here: http://viralnation.com/

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4 Simple Steps to Creating an Effective Content Marketing Strategy

1. Who is your audience?:

1. Who is your audience? Developing marketing personas can get in-depth, but there are a few quick ways to start researching your target audience. Study competitor case studies, read industry analyst reports, go to forums and professional online networks.

2. Where do they hang out online?:

2. Where do they hang out online? Remember, excelling at one or two channels is much better than being only partly present on a bunch of channels. Make your goal be to get this down to no more than a handful of places online.

3. What types of content do they like?:

3. What types of content do they like? This information should come partly from doing the steps above. If you’ve determined your audience is primarily on LinkedIn, then they might like in-depth articles, whitepapers or slide decks.

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