comparision between TATA and Ashok Leyland

Views:
 
Category: Education
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

AUTOMOBILE SECTOR:

AUTOMOBILE SECTOR By Vinod kumar PGDM 1 st Yr 2 nd SEM RGBS

Questions:

Questions What are the key growth drivers for automobile industry? What are the various initiatives taken by Indian companies in the areas of greener automobiles? What are the likely challenges in the context of consolidation both globally and in India?

The design of the Cugnot Steam Trolley (1769):

The design of the Cugnot Steam Trolley (1769) History of the automobile begins as early as 1769, with the creation of steam-powered automobiles capable of human transport In 1806. The first cars powered by internal combustion engines running on fuel gas appeared, which led to the introduction in 1885 of the ubiquitous modern gasoline or petrol-fueled internal combustion engine. Automobile History in brief

VS:

VS

Slide 5:

टाटा मोटर्स Type Public Industry Automotive Founded 1945 Founder(s) Jahengir Ratangi Dadabhoy Tata Headquarters Mumbai , Maharashtra , India Key people Ratan Tata , Chairman Ravi Kant , Vice Chairman Products Automobiles Engines Services Outsourced Engineering and Design Revenue $20.572 billion (2010) Net income $844 million (2010) Total assets $20.192 billion (2010) Employees 50,000 (2010) Parent Tata Group Website TataMotors.com

Ashok Leyland :

Ashok Leyland Ashok Leyland Limited Type Public Industry Automotive Founded 1948 Headquarters Chennai , Tamil Nadu , India Key people R. Seshasayee , R. J. Shahaney , S. P. Hinduja , D. G. Hinduja , Vinod Dasari , Ram Krishna Products Automobiles Engines Revenue US$ 1,454.7 million (2009-10) Employees 11,500 Parent Hinduja Group Subsidiaries foundries Limited Automotive Coaches and Components Limited Gulf-Ashley Motors Limited Ashley Holdings Limited Ashley Investments Limited

TATA Motors vision:

TATA Motors vision . Mission Tata Motors Limited, India's largest automobile company, is to be "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics.“ To be competitive value provider in IB for group companies and all their partners.

Mission:

Mission To be niche provider of knowledge based business process solutions to global customers Ashok Leyland Vision To ensure commitment to excellence and create a niche in product we offer, service we deliver and the technology we adopt. To continuously generate value to customers by exceeding their expectations in quality, cost & delivery. To establish presence in global markets.

Slide 9:

AUTOMOBILE 2 WHEELER 3 WHEELER COMMERCIAL VEHICLE MOTORCYCLE SCOOTERS L .C.V . M.C.V. H.C.V.

AUTOMOBILE SECTOR:

AUTOMOBILE SECTOR The automotive sector is one of the key segments of the economy having extensive forward and backward linkages with other key segments of the economy. It contributes about 4 per cent in India's Gross Domestic Product (GDP) and 5 per cent in India's industrial production. This sector has generated about 4.5 lakh of direct employment and about one crore of indirect employment.

Cont.., :

India holds huge potential in the automobile sector including the automobile component sector owing to its technological, cost and manpower advantage. India has a well developed, globally competitive Auto Ancillary Industry and established automobile testing and R&D centers. India enjoys natural advantage and is among the lowest cost producers of steel in the world. Cont..,

The automobile industry in India :

The automobile industry in India 9 th largest automobile industry . 2 nd largest two-wheeler market, 11 th largest Passenger Cars producers. 4 th largest in Heavy Trucks. 2 nd largest tractor manufacturer. annual production of over 2.3 million units. The monthly sales of passenger cars in India exceed 100,000 units.

Light Commercial Vehicle:

Light Commercial Vehicle Heavy Commercial Vehicle Medium Commercial Vehicle Commercial Vehicle Market

Share Price :

Share Price Ashok Leyland 56.90 +0.00 ‎ TATA Motors 1247.50 +0.00 ‎

TATA MOTORS HR PRACTICES:

TATA MOTORS HR PRACTICES BALANCED SCORECARD AT TATA EMPLOYEE COMMUNICATION TRAINING PROGRAM SELECTION EXECUTIVE TRAINING FINANCE TRAINING FUNDAMENTALS OF HUMAN RESOURCE MANAGE TRAINING INTERNATIONAL COMPENSATION TRAINING COMPENSATION TRAINING AND DEVELOPMENT TATA ADMINISTRATIVE SERVICES SENIOR MANAGEMENT TRAINING PERFORMANCE LINKED INCENTIVES

Ashok Leyland HR practise :

Ashok Leyland HR practise 40 per cent of ALL’s executives were below the age of 35 years. 360 degree appraisal for senior management staff. Pay-cuts resorted to/planned .......Only management staff have taken voluntary pay-cuts One innovative HR practice .........YMMD (You Made My Day) initiative promotes a culture of collaboration.

Market Share in different segment:

Market Share in different segment

Structure of TATA Motors:

Structure of TATA Motors

Marketing strategies :

Marketing strategies TATA MOTORS Product, Branding, and Advertising Pricing Strategy Place Maintenance and Support ASHOK LEYLAND Support sales activities by understanding your customers’ businesses, Qualify prospective partners and suppliers Keep fully up to date on your competitors’ business structure, strategy and prospects Obtain the most up to date company information available

SWOT Analysis:

SWOT Analysis Strengths (TATA) The company has a strategy in place for the next stage of its expansion. Not only is it focusing upon new products and acquisitions, but it also has a programme of intensive management development in place in order to establish its leaders for tomorrow. Largest producer of commercial vehicle Strengths (ASHOK) It supplies 65% of defence vehicle to Indian Army Upgrading its technology

Weakness:

Weakness Ashok leyland Spare parts are unavailable Not good player in north india One weakness which is often not recognised is that in English the word 'tat' means rubbish.

Opportunities:

Opportunities In the summer of 2008 Tata Motor's announced that it had successfully purchased the Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. Ashok Leyland have each announced over Rs 1,000 crore of investment for future prospect of Indian Automotive Sector

Threats:

Threats Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments. Ashok leyland The Company lost 1.8 percentage market share in the Indian medium and heavy commercial vehicle market during the financial year 2008-09, mainly due to loss of sales in the truck segment

APSRTC Budget:

APSRTC Budget Recently APSRTC has released his budget for replacing the old and less occupancy vehicle, If it goes for ready made AC buses then its better to go for TATA Because Ashok Leyand is charging much for ready made bus then TATA For Normal buses Ashok Leyland charges less

conclusion:

In the whole; The Tata is acquires the different strategy in the different market, in the home country. Tata’s strategies are same as to cost leadership and differentiations. conclusion

Thank U:

Thank U

authorStream Live Help