Defining Social Media Optimization

Slide 1: 

Social Media

Slide 2: 

Wikipedia definition Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.

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Or Is it?

Kind of, Sort of…. : 

Social Media is actually a conversation, an exchange, an interaction, a brainstorming session, a debate, a toast, and a million things more…… That is brought to you by…… Kind of, Sort of….

Let’s make it simpler : 

The Internet is facilitating a fascinating global conversation among people, a conversation that moves with lightning speed. Markets and customers are getting smarter. Let’s make it simpler

It’s a conversation between…. : 

Your customers employees investors competitors fans anyone in the world who has internet access and an opinion It’s a conversation between….

Social Media is powered by : 

social networks news and book marking blogs video and photo sharing wikis virtual reality social gaming podcasts, RSS Social Media is powered by

People are into social media : 

73 percent active users have read a blog 45 percent have their own blog 39 percent subscribe to an RSS feed 57 percent belong to a social network 55 percent upload & share photos 83 percent have watched videos online People are into social media

Slide 10: 

MAKE SOCIAL MEDIA TOOLS WORK FOR YOU!!!

Social Networking : 

Do Create a page to promote your brand Point fans to your company blog Encourage discussion Explore targeted advertising opportunities Don’t Create a page and abandon it Try a hard sell approach Censor comments Spam your friends/fans with frequent messages; you’ll frighten them away Post false information Social Networking

Blogs : 

Do Post regularly Encourage discussion and feedback Ask bloggers from the company to contribute Respond to customer queries Post reviews of the products/services from industry experts or customers Don’t Write press releases. Write about something real and exciting Delete fair but critical comments Make your users register to comment – they won’t bother Blogs

Virtual Reality : 

Do Create interest for real world activities Do thorough research to visualize your brand in this fantasy world Be creative – if someone uses your product, does it them turn into a fluffy animal, or make them to dance and sing, or speak a language they can’t for 30 seconds. Like: Elvish? Don’t Just do the same old thing; Experiment with your brand since it’s a fantasy world Virtual Reality

Myths about Social Media : 

It’s for kids. YouTube features cat videos. I don’t want to cheapen our brand by posting there! I have a FaceBook account. I got it covered. It’s a fad. It won’t last. If we delete all the nasty comments, no one will know. Myths about Social Media

Slide 15: 

Social media can help your brand if you are smart about it.

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