SUNIL BHARTI MATTAL

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“ SUNIL BHARTI MITTAL ” Director & Chairman Bharti Enterprises A POWERPOINT PRESENTATION ON BUSINESS LEADER

1.PRASANT SUMAN……………MY FRIEND 2.MISSES JHUMUR GHOSH…..MY GUIDER : 

1.PRASANT SUMAN……………MY FRIEND 2.MISSES JHUMUR GHOSH…..MY GUIDER ACKNOWLEDGEMENT 08-April-10 vikashearts.kumar@gmail.com

Contents:…….: 

Contents:……. 1…….Introduction 2…… Entrepreneurial Ventures : 3……. Bharti Group: 4….… Personal Life : 5..….. Philanthropy : 6….... Tie-Up With Wal-Mart : 7….... Misson Of The Company : 8……Facility 9..…..Branding: 10……AIRTEL Services: 11……Awards: 12…….Conclusion: 13…....References : 08-April-10 vikashearts.kumar@gmail.com

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Born: October 23, 1957 ) Ludhiana , Punjab , India Residence: Delhi Ethnicity: Baniya Alma mater: Punjab University Bachelor of Economics & Political Science Occupation: Founder , Owner , Chairman and CEO of Bharti Airtel Net worth: US$7.7 billion (2009) Religious beliefs: Hindu Spouse(s): Nyna Children: Eiesha and twins Kavin & Sharvin 08-April-10 vikashearts.kumar@gmail.com INTRODUCTION:

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From making bicycle parts as a teenager, Sunil Bharti Mittal has come a long way. Sunil Bharti Mittal Chairman and Group Managing Director, Bharti Enterprises, has at the age of 43 created a Telecom Giant in India. Sunil Is An Alumnus Of Harvard Business School India's leading telecom conglomerate, has been at the forefront of technology and has revolutionized telecommunications with its world-class brands, products and services. The company has grown by leaps and bounds from its humble beginnings in the 1970’. Today Bharti Airtel has the largest customer base in India with alliances with companies such as Vodafone and SingTel.In the future his focus is going to be on providing international mobile services , retail industry and agriculture.He recently struck a joint venture deal with Wal-Mart ,the retail giant, for starting retail stores accross India ABOUT SUNIL BHARTI MITTAL 08-April-10 vikashearts.kumar@gmail.com

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A first generation entrepreneur, he started his first business in 1976 at the age of 18, with a capital investment of Rs 20,000 (U$500) borrowed from his father. His first business was to make crankshafts for local bicycle manufacturers. In 1980 he sold his bicycle parts and yarn factories and moved to Mumbai . In 1982, through the power and influence of his father's position as MP, he acquired an import license in an otherwise closed economy. He became the exclusive dealer for Suzuki Motors 's portable electric-power generators imported from Japan. The importing of telecom equipment was banned by the Indian Government as ITI (Indian Telecom Industry ) monopoly practices & sole OEM for Department of Telecommunication In 1992, he successfully bid for 1 of the 4 mobile licences . He established the first company to manufacture push button telephones in India. He was one of the first Indian entrepreneurs to identify the mobile telecom business as a major growth area and launched services in the city of Delhi and the National Capital Region in the year 1995 ENTREPRENEURIAL VENTURES 08-April-10 vikashearts.kumar@gmail.com

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08-April-10 vikashearts.kumar@gmail.com Bharti AirTel, India’s leading private integrated telecom company, has been at the forefront of the telecomrevolution and has transformed the telecom sector with its world-class services built on leading edge technologies.Bharti has been a pioneering force in the telecom sector and today enjoys a strong nationwide presence .

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He is superstitious about the number 23, as he was born on the 23rd and also got married on the 23rd.He also becomes vegetarian before any big venture. PERSONAL LIFE He is opening a Football academy in Haryana or Goa to help India send a team to the 2018 FIFA World Cup . PHILANTHROPY In November 2006, he struck a joint venture deal with Wal-Mart , the US retail giant, to start a number of retail stores across India. TIE-UP WITH WAL-MART 08-April-10 vikashearts.kumar@gmail.com

The Bharti - Wal-Mart Retail Joint Venture : 

The Bharti - Wal-Mart Retail Joint Venture On November 27, 2006, Wal-Mart Stores, Inc (Wal-Mart), the world's largest retailer, and Bharti Enterprises Ltd. ( Bharti ), a leading business group in India, signed a Memorandum of Understanding ( MoU ) to explore business opportunities in the Indian retail industry. This joint venture marked the entry of Wal-Mart into the Indian retailing industry. The retail shops will be owned by Bharti Enterprises under the Wal-Mart franchise. The idea is to give Indians the “ lowest price everyday." 08-April-10 vikashearts.kumar@gmail.com

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Contd.. According to Sunil B. Mittal ( Mittal ), chairman and managing director, Bharti , “This joint venture is a winning combination.Wal -Mart's logistics skill and Bharti's execution capability will create a potent force in the Indian market." 08-April-10 vikashearts.kumar@gmail.com

Mission Statement: 

Mission Statement

INTRODUTION OF BHARTI AIRTEL: 

INTRODUTION OF BHARTI AIRTEL MISSION OF THE COMPANY “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more” 08-April-10 vikashearts.kumar@gmail.com

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History 1985- entered in telecom business. 1985-Technical collaboration with Siemens, Takacom corporation. 1990- entered in telecommunication industry. 1992- launching services in Delhi. 1995- opened its first cellular showroom. 2000- invested in acquisitions and alliances to expand its business. Won ‘Techies Award’ for four consecutive years (1997-2000). 08-April-10 vikashearts.kumar@gmail.com

First Mover Advantage: 

First Mover Advantage

Fact sheet..: 

Fact sheet .. 08-April-10 vikashearts.kumar@gmail.com Name Bharti Airtel Limited. Business Description Provides mobile, broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) Established 07, 1995, as a Public Limited Company Proportionate Revenue Rs. 369,615 million (year ended March 31, 2009-Audited) Rs. 270,250 million (year ended March 31, 2008-Audited) As per Indian GAAP Accounts Proportionate EBITDA Rs. 151,678 million (year ended March 31, 2009 - Audited) Rs. 113,715 million (year ended March 31, 2008 - Audited) As per Indian GAAP Accounts Shares in Issue 1,898,373,280 as at June 30, 2009 Listings Stock Exchange, Mumbai (BSE) The National Stock Exchange of India Limited (NSE) Customer Base 102,367,881 GSM mobile and 2,827,881 Telemedia Customers (status as on June 30, 2009) Operational Network Provides GSM mobile services in all the 22 telecom circles in India, and was the first private operator to have an all India presence. Provides broadband (DSL) and telephone services (fixed line) in 95 cities in India. Registered Office Bharti Airtel Limited (A Bharti Enterprise) Qutab Ambience (at Qutab Minar), Mehrauli Road, New Delhi - 110 030 Tel. No.: +91 11 4166 6000, +91 11 4166 6011/12(Fax)

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24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live PortaL Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection GPRS 08-April-10 vikashearts.kumar@gmail.com Facility….

Youtopia: 

Youtopia Special tariff plan for youth- Youtopia Reduced tariffs, access to cell phones 14-19 years of age Expand customer base (limited to the older age groups till now) Deviation from earlier positioning for older people symbolizing dignity and power Re 0.25 for 30 seconds- night!, special bidding portal, music download facilities, SMS at affordable prices

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BRANDING OF AIRTEL In the initial days due to high tariff rates cellular players had to impose high call charges on their customers and the handsets were costly. Naturally, they targeted the elite, up market professionals and entrepreneurs as customers . Airtel was positioned as an aspirational and lifestyle brand . It was pitched not merely as a mobile service, but as something that gave consumer a badge value. The Brand was developed to connote leadership in network, innovations, offerings and services. The taglines like "Airtelcelebrates the spirit of leadership" and "The first choice of the corporate leaders" emphasized that stance. The ‘Leadership’ campaign was reportedly successful and resulted in a marginal improvement in Airtel performance. 08-April-10 vikashearts.kumar@gmail.com

Umbrella branding: 

Umbrella branding 08-April-10 vikashearts.kumar@gmail.com

Co-branding: 

Co-branding 08-April-10 vikashearts.kumar@gmail.com

Porters Generic Strategy: 

Porters Generic Strategy Differential Strategy Cost Leadership Narrow Market Scope Broad Market Scope Uniqueness Competency Low Cost Competency

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-- According to a source, “Saif Ali Khan and Kareena Kapoor are the hottest couple when it comes to brand endorsements 08-April-10 VIKAS KUMAR WHY SAIF & KAREENA ? -- Their public display of personal emotions, fights, tattoos, love expression has done miracle. Like filmmakers, advertisers are also running after them with bagful of money to sign them for their products. The sizzling duo will soon be seen in ample of ads and latest they will be seen in Airtel ad. -- They will replace Vidya Balan and Madhavan who has mesmerized the audience with their sensuousness and on-screen chemistry

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Promotion Large scale print and video advertising. Big celebrities like SRK, SAIF, SACHIN are roped in to endorse the product. In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is perhaps the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more. "Friendz" pre-paid connection for youth," Ladies Special" plan, Seniors plan. Executives corporate plan(First to give prepaid in this category). Special discounts in calling rates & sms services. Providing wallpapers and screensavers on website. 08-April-10 vikashearts.kumar@gmail.com

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08-April-10 vikashearts.kumar@gmail.com

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SOME OF CAMPAIGNS LAID BY AIRTEL TO PROMOTE AIRTEL AIRTEL DELHI HALF MARATHON 2008 Airtel's health campaign " Grameen Mobile Puratchi " Airtel has created some highly acclaimed campaigns like Leadership campaign Quality Time campaign Magic Dalo Say Hello launch campaign Magic Hai to Mumkin Hai campaign 08-April-10 vikashearts.kumar@gmail.com

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Outlet Of Airtel 08-April-10 vikashearts.kumar@gmail.com

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STP OF AIRTEL Segmentation On the basis of Geography divided Indian market in telecom circles. Subdivided States into category A,B and C. Targeting Earlier elite class above age group of 25 years. Corporate people and business men. Again targeted youth by introducing YOUTOPIA plan. Targeted women and senior citizens by introducing post paid plans. 08-April-10 vikashearts.kumar@gmail.com

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Positioning Tagline- “ EXPRESS YOURSELF ”. Positioned in premium category aimed at elite class of society. Perception of aspirational and lifestyle brand. Airtel decided that the brand should always connote leadership - be it in network, innovations, offerings or services Sponsored games like Golf. 08-April-10 vikashearts.kumar@gmail.com

AIRTEL Services: 

AIRTEL Services 08-April-10 vikashearts.kumar@gmail.com

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Transforming India Leader, NDTV Business Leader Awards 2008. GSMA Chairman's Award 2008. Padma Bhushan in 2007, from the President of India. Asia Businessman of the Year, Fortune Magazine 2006. Telecom Person of the Year, Voice & Data, 2006. CEO of the year 2005, at the Frost and Sullivan Asia Pacific ICT awards 2006. Best Asian Telecom CEO, Telecom Asia Awards 2005. Best CEO, India, Institutional Investor, 2005. Business Leader Of The Year, Economic Times, 2005. 08-April-10 vikashearts.kumar@gmail.com AWARDS Sunil has received several awards including:

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Conclusion Most successful brand in India with largest market share. Success is based on three pillars- connectivity, affordability and innovation. The core is connectivity, i.e. the network Doesn’t promote its product always by celebrities. Pre paid services are more expensive than post paid service . 08-April-10 vikashearts.kumar@gmail.com

Reference :-: 

Reference :- WEBSITES: * www.airtel.com * www.bharti.com SEARCH ENGINES * www.google.com * www.msn.com * www.yahoo.com

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VIKAS KUMAR B.Tech,ECE ROLL NO-08/ECE/72 08-April-10 vikashearts.kumar@gmail.com THANK YOU