Intro abt Retailing PPTt

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Slide 2: 

Prepared By: Vikas Kumar

RETAILING : 

RETAILING French Word RETAILIER (To cut a piece off)

A set of Business Activities that adds value to the products & services sold to the final consumers for their personal ,family or house-hold use. : 

A set of Business Activities that adds value to the products & services sold to the final consumers for their personal ,family or house-hold use.

Retailing Involves: : 

Retailing Involves: Retailing Understanding Assortment Providing the Customers of Goods Information

Channel of Distribution : 

Channel of Distribution Role of retailers in distribution channel Retailers Whole saler Manufacturers Final Consumers

EXAMPLES of Retailers : 

EXAMPLES of Retailers

Street vendors : 

Street vendors

Grocery Stores : 

Grocery Stores

Supermarkets : 

Supermarkets

Risks face by Retailers : 

Physical Technological Fashion Risks face by Retailers

Theories of Institutional change : 

Theories of Institutional change Wheel of Retailing Retail Accordion Natural Selection Dialectic Process

Classification of Retailers : 

Retailers Classification of Retailers Store based Retailers Non-store based Retailers

Slide 14: 

Store based Retailers Ownership Strategy Mix Service vs Goods retail mix

Slide 15: 

Ownership Independent Store Chain Store Franchise Store Leased Department Store Vertical marketing Store Consumer Cooperative

Slide 16: 

Strategy Mix Food Oriented Retailer General Merchandise Retailer Convenience Store Conventional Store Food based supermarket Combination Store Box Store Warehouse Store Specialty Store Variety Store Department Store Off-price retailer Membership Club Flea Market

Slide 17: 

Service Vs goods retail mix

Non-Store based Retailers : 

Non-Store based Retailers Traditional Non-Traditional

Slide 19: 

Traditional Direct marketing Direct Selling Vending Machine Catalog Marketing Telemarketing TVhome Shopping

Slide 20: 

Non-Traditional World Wide web Video Kiosk Video Catalog