logging in or signing up polaroid presentation vigil Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 469 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 30, 2010 This Presentation is Public Favorites: 0 Presentation Description A marketing plan for company polaroid. Comments Posting comment... Premium member Presentation Transcript INTERNET AND DIGITAL MARKETING COMMUNICATIONS : INTERNET AND DIGITAL MARKETING COMMUNICATIONS Presented By: VIGIL SHARMA A4019582 Msc in Marketing LONDON SCHOOL Of BUSINESS AND FINANCE “Don’t undertake a project unless it is manifestly important and nearly impossible”-Edwin Land : “Don’t undertake a project unless it is manifestly important and nearly impossible”-Edwin Land Digital marketing plan for Polaroid“ : Digital marketing plan for Polaroid“ Why digital ? : Why digital ? Most people are moving away from traditional modes of advertising and depend on internet for making their purchase decisions Company could reach out to more customers Steps in creating a digital marketing plan : Steps in creating a digital marketing plan Target customers and your message Differentiation and Branding plan Customer assessment (where they are and where they will be) Competitive analysis and timeline Digital marketing and tactical plan Results and feedback Targeting : Targeting Helps to focus the message Helps to identify ways to reach out to customers Target population- Amateur photographers and non photographers in South America Slide 7: Amateur photographers are more bothered about performance Others want Polaroid to immediately send pictures to the dear ones colleges could make ID cards more quickly Builders could easily provide pictures of homes for clients Differentiating : Differentiating Highlight the features which makes it unique from other company’s products. For example----PoGo Prints the pictures taken on camera Inkless technology Prints are waterproof, tear and fade resistant Portable Slide 9: Customer Assessment Customer research and Analysis Focus groups, Expert panels, Quantitative Surveys To trace out the behaviour and purchasing habits of South American Population Useful for delivering the products according to the customer’s preferences. Slide 10: Competitors Pioneers in digital technology Competitive advantage for Polaroid-print the pictures Slide 11: Channel marketing Slide 12: Channels Online display advertising helps to create brand recognition for Polaroid. Geography based advertising Cost per Action-Payment when the ‘desired action’ takes place Cost beneficial : Advertising in social media-Facebook,Orkut,Linkedin Could focus on people who wish to share their images with the loved ones Post videos-demonstrates the features and the way of using Slide 14: Incorporate games and quizzes regarding the product which seeks out the attention of the target . Prize money for best uploaded picture could generate traffic to the online store. Feedback : Feedback Determine the success for future business prospects-track the number of visitors to the site You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
polaroid presentation vigil Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 469 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 30, 2010 This Presentation is Public Favorites: 0 Presentation Description A marketing plan for company polaroid. Comments Posting comment... Premium member Presentation Transcript INTERNET AND DIGITAL MARKETING COMMUNICATIONS : INTERNET AND DIGITAL MARKETING COMMUNICATIONS Presented By: VIGIL SHARMA A4019582 Msc in Marketing LONDON SCHOOL Of BUSINESS AND FINANCE “Don’t undertake a project unless it is manifestly important and nearly impossible”-Edwin Land : “Don’t undertake a project unless it is manifestly important and nearly impossible”-Edwin Land Digital marketing plan for Polaroid“ : Digital marketing plan for Polaroid“ Why digital ? : Why digital ? Most people are moving away from traditional modes of advertising and depend on internet for making their purchase decisions Company could reach out to more customers Steps in creating a digital marketing plan : Steps in creating a digital marketing plan Target customers and your message Differentiation and Branding plan Customer assessment (where they are and where they will be) Competitive analysis and timeline Digital marketing and tactical plan Results and feedback Targeting : Targeting Helps to focus the message Helps to identify ways to reach out to customers Target population- Amateur photographers and non photographers in South America Slide 7: Amateur photographers are more bothered about performance Others want Polaroid to immediately send pictures to the dear ones colleges could make ID cards more quickly Builders could easily provide pictures of homes for clients Differentiating : Differentiating Highlight the features which makes it unique from other company’s products. For example----PoGo Prints the pictures taken on camera Inkless technology Prints are waterproof, tear and fade resistant Portable Slide 9: Customer Assessment Customer research and Analysis Focus groups, Expert panels, Quantitative Surveys To trace out the behaviour and purchasing habits of South American Population Useful for delivering the products according to the customer’s preferences. Slide 10: Competitors Pioneers in digital technology Competitive advantage for Polaroid-print the pictures Slide 11: Channel marketing Slide 12: Channels Online display advertising helps to create brand recognition for Polaroid. Geography based advertising Cost per Action-Payment when the ‘desired action’ takes place Cost beneficial : Advertising in social media-Facebook,Orkut,Linkedin Could focus on people who wish to share their images with the loved ones Post videos-demonstrates the features and the way of using Slide 14: Incorporate games and quizzes regarding the product which seeks out the attention of the target . Prize money for best uploaded picture could generate traffic to the online store. Feedback : Feedback Determine the success for future business prospects-track the number of visitors to the site