DEFINITION:: DEFINITION: “A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers . It attempts to develop and maintain multiple perspectives on the company’s commercial activities ”.
MEANING:: MEANING: Holistic marketing is thus as approach to marketing that attempts to recognize and reconcile the scope and complexities of marketing activities.
OBJECTIVES:: OBJECTIVES: To analyses the strategies adopted by the organization to stay in the market. To analyses the methodology of marketing in all organization.
COMPONENTS OF HOLISTIC MARKETING: : COMPONENTS OF HOLISTIC MARKETING: The four components of holistic marketing are Relationship marketing Customers Channels Partners Integrated marketing Communication Products and service Channels
PowerPoint Presentation: Internal marketing Marketing departments Service management Other departments Socially responsible marketing Ethics Environment Legal Community
CONCLUSION:: CONCLUSION: Changing is human tendency on this basis every person is expecting new things according t other change happens. This impact of the manufacturer is to produce different product with different size, color, quality expected by the consumer. The same continuity will not revert at all times so changes is must to all the products to standardize the market in holistic.
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