Market research of Hindustan uniliver.LTD : Market research of Hindustan uniliver.LTD Group members:-
Himansh=-A-18 PRESENT STATUSE : PRESENT STATUSE Hindustan uniliver limited(HUL) is India’s largest fast moving consumer goods company, touching the lives of two out of three indians with over 20 distinct catagories in home and personal care products and foods and beverages. They endow the company with a scaled of combine volumes of about 4 million tonnes and sales of nearly Rs.13718crores. Things to know about HUL : Things to know about HUL HUL is country’s largest exporter,recognized as a GOLDEN SUPER STAR TRADING HOUSE by the government of India.
Mission that inspires HUL is “ADD VITALITY TO LIFE”.
HUL brands are manufactured over 40 factories across India.
The operation involve over 2000 suppliers & associates, 4000 redistribution stockist covering 6.3 million retail outlets reaching the entire urban population and about 250 million rural consumers. Continued……. : Continued……. It has its research centre i.e HURC in mumbai and bangolore which has 200 highly qualified scientists and technologist.
HUL is focusing on health & hygiene, education, women empowerment, &water management.
HUL also contributes in case of national calamities such as earthquake in Gujarat and tsunami in south India through welfare measures. Slide 5: in 2001 the company started a program called SHAKTI in which they provide opportunities to rural women to improve their livelihood & standard of living.
HUL is also running a Rural Health Program-LIFEBUOY SWATHYA CHETANA which induce adoption of hygienic practices among rural Indians, so as to avoid diseases. BRANDS OF HUL : BRANDS OF HUL Home and personal care
Hindustan Unilever network
Water HOME AND PERSONAL CARE : HOME AND PERSONAL CARE PERSONAL WASH LAUNDRY ORAL CARE SKIN CARE
LUX SURF EXCEL PEPSODENT FAIR & LOVELY
LIFEBOY RIN CLOSE UP PONDS
LIRIL WHEEL VASELINE
HUMAM SUN LIGHT AVIANCE
HAIR CARE DEODRANT COLOUR COSMETICS
SUNSILK NATURAL AXE LAKME
CLINIC REXONA FOODS : FOODS TEA COFFEE FOODS ICE-CREAM
BROOK BOND BROOK BOND BRU KISSAN KWALITY - WALLS
PUREIT SWOT ANALYSIS : SWOT ANALYSIS STRENGTH
OPPORTUNITIES STRENGTHS : STRENGTHS Largest market share
Largest exporter of country
Efficient man power having 15000 employees over 1300 managers
Strong distribution network
HURC since from 1958 which has 200 highly qualified scientists and technologists
Reaching out 135000 villages and directly reaching to 150 million to rural consumers through there shakti program.
Every brand of HUL has its own high brand value weaknesses : weaknesses HUL is steadily losing its market share in segments including shops, hair, oral and skin care as economic growth slows and competition increases. opportunities : opportunities It can switch to new brands in segments like confectionary ,medicines etc.
diversification threats : threats HUL is facing increased competition with the entry of cigarette maker and hotel company ITC ltd.
Also facing competition from P&G Slide 14: CONCLUSION Slide 15: THANK YOU