godrej

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WELCOME:

WELCOME

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SIDDHARTHA EDUCATIONAL ACADEMY GROUP OF INSTITUTIONS PRESENTED BY B.KIRAN 119L1E0008 MBA 2 ND YEAR 3 RD SEM

CONTENTS:

CONTENTS INTRODUCTION. COMPANY PROFILE. PRODUCT PROFILE. OBJECTIVES OF THE COMPANY. SWOT ANALYSIS. FINANCIAL ANALYSIS. FINDINGS AND SUGGESTIONS.

INTRODUCTION:

INTRODUCTION Godrej Group is an Indian conglomerate . It operates in diverse sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products. Godrej Group is one of the largest conglomerates based in Mumbai , India , involved in various industries that include appliances, precision equipment, machine tools, furniture, healthcare, interior solutions, office equipment, food-processing, security, materials handling and industrial storage solutions.

COMPANY PROFILE:

COMPANY PROFILE The group was established in 1897, and since then it has grown into one of India’s most trusted brands. Its Chairman is Mr. Adi Godrej. It is headquartered at Mumbai. The Group is one of the largest conglomerates in India at present. Over the years it has diversified into various industries including: security, materials handling and industrial storage solutions, construction, information technology, furniture, health care, interior solutions, office equipment, appliances, precision equipment, machine tools and food-processing.

COMPANY PROFILE:

COMPANY PROFILE He is an Indian industrialist and the present Chairman of the Godrej Group, which includes many Indian companies. He is also the Chairman of 2 international companies; Keyline Brands, U.K and Rapidol , South Africa; as well as the Chairman of the Board of Trustees of the Dadabhai Naoroji Memorial Prize Fund.

ACHIVEMENTS:

ACHIVEMENTS In 1897, Godrej Introduced the first lock with lever technology in India. In 1902, Godrej made the first Indian safe. In 1920, Godrej made soap using vegetable oil. In 1955, Godrej produced India's first indigenous typewriter. In 1989, Godrej became the first company to introduce PUF ( Polyurethane Foam) Introduced India's first and only 100% CFC, HCFC, HFC free refrigerators.

AWARDS:

AWARDS GCPL was ranked 14th in “The Best Companies to Work For” study conducted by Business Today. The Group's flagship brands; Goodnight, Cinthol and Ezee were selected Superbrands by the “ Superbrands Council”. GCPL was selected as a Business Superbrand by the “Super Brands Council”. GCPL was given the “Best Managed Workforce” award given by Hewitt Associates and CNBC TV18. Godrej Industries received the “Lifetime Achievement Award” from CHEMEX Council. Godrej was ranked at 22nd position in “The Brand Trust Report” published by the Trust Research Advisory.

PRODUCT PROFILE:

PRODUCT PROFILE Godrej Consumer Products Limited manufactures and sells personal and household care products in India and internationally. The company offers toilet soaps, hair colors, liquid detergents, toiletries, and household products, including household insecticides, wet tissues, and air-fresheners. It also provides talcum powders, deo sprays, hand sanitizers, moisturizing soaps, hair dye, mehendi , hair, hair braids, hair pieces, wigs, and wafted pieces, as well as hair accessories consisting of gels, hair sprays, and oil free shampoos. The company offers its home care products.

DIFFERENT PRODUCTS OF THE COMPANY:

DIFFERENT PRODUCTS OF THE COMPANY

OBJECTIVES OF THE COMPANY:

OBJECTIVES OF THE COMPANY Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity. Godrej objective is to delight its customer both in India and abroad. Godrej shall strive for excellence by nurturing, developing and empowering its employees and suppliers.

CONT…….:

CONT……. Godrej entourage’s an open atmosphere, conducive to learning and team work . Accelerate the growth of Indian household insecticides market. To globalize the business rapidly. Enriching Quality of Life Everyday Everywhere. Godrej in Every Home and Work place. We care the quality of your life.

SWOT ANALYSIS:

SWOT ANALYSIS

STRENGTHS:

STRENGTHS The Company has got wide range of branches within the country. The Company has wide range of product line. Godrej is having better Sales after services. The Company has there respectable and believable brand name. Company is having large number of customer with higher satisfaction.

WEAKNESS:

WEAKNESS The Company does not go for advertising, which is one of the biggest disadvantages of Godrej. Its emphasis more on the advertising of office automation & prima division. The company is focusing many security products at a sometime. The effective selling schemes are not available like payment on installments.

OPPORTUNITIES:

OPPORTUNITIES Godrej has more opportunities to grow as it has earned good name in security sector. Technical up gradation time to time is also one of the opportunities. Godrej can focus on big project like construction. Where there is a great demand of security equipments

Threats :

Threats The growing competition in the security sector is threat for all manufacturing companies so it is also threat for Godrej to stand in the market with the higher position.

FINANCIAL ANALYSIS:

FINANCIAL ANALYSIS

Cont……..:

Cont……..

FINDINGS AND ANALYSIS:

FINDINGS AND ANALYSIS

FINDINGS :

FINDINGS Profits are less while comparing the assets and liabilities. Lack of proper awareness due to advertisement. Offers are not satisfying the customers. Fluctuations are increasing.

SUGGESTIONS :

SUGGESTIONS Proper R&D should be done so as to get reasonable profits. Advertisements is most important for giving awareness to the customers. Promotions are to be done properly so as to increase the sales. Fluctuations are to be under control.

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