Sentiment Analysis - A Leading Resort

Social Media Intelligence Solution : 

For a Leading Resort – Report for Q4 Social Media Intelligence Solution

VibeSense – An OverviewSystematic approach to deliver an accurate, actionable intelligence about your brand : 

VibeSense – An OverviewSystematic approach to deliver an accurate, actionable intelligence about your brand VibeSense can be used to: 2

VibeSense - CaptureWe captured all reviews,formal and informal, during the last quarter : 

VibeSense - CaptureWe captured all reviews,formal and informal, during the last quarter Review Websites Blogs and News Social Networking Sites Tripadvisor: 11reviews found Expedia 2 reviews found Virtual Tourist: 1 review found Mouthshut: 1 review found No blogs or news article were found during the last quarter No conversations found in Facebook, Twitter 3

VibeSense - AnalyzeWe systematically analyzed the reviews to capture the tone of the customers : 

VibeSense - AnalyzeWe systematically analyzed the reviews to capture the tone of the customers We identified the key service parameters Room, Service, Food, Facilities and Others* Systematically analyzed each of the reviews to identify the adjectives used in relation to the different parameters, For eg: The room is roomy and comfy – has a positive adjective describing a key parameter Food was tired and repetitive – has a negative adjective describing a key parameter *Others include general comments on the overall quality of the hotel, ambience, location etc 4

VibeSense - ReportVolume of Positive and Negative sentiments across parameters : 

5 VibeSense - ReportVolume of Positive and Negative sentiments across parameters 149 110 39 Total No of Sentiments Recorded Positive Sentiments Negative Sentiments Room and Food have received a higher percentage of positive sentiments Facilities has received the highest percentage of negative sentiments

Report DetailsThe heritage rooms are better liked than the ones in the new wing : 

6 12% negative sentiment Report DetailsThe heritage rooms are better liked than the ones in the new wing 88% positive sentiment … I wouldn't stay in the new wing… …heritage wing - RECOMMENDED- spacious, isolated, quiet, with private plunge pool and easy 5 minute walk to the beach through typical Goan neighborhood lanes. The room is roomy and comfy, well-appointed… …Room is equipped with all amenities . Staff was also very cooperative and made … …My room was a heritage room. It was roomy and it had a lovely bed, two TVs … …Heritage rooms are the best of the lot… Positive Sentiments – 22 Negative Sentiments – 3 Total Sentiments on Room – 25

Report DetailsThe general buzz on the staff and service is positive except for some specific incidents : 

7 30% negative sentiment Report DetailsThe general buzz on the staff and service is positive except for some specific incidents 70% positive sentiment …The dry cleaning service was good however the times could not be trusted so don't rely on it, We were very specific when filling out the form and then i was not done in time. Very annoying… …were originally booked in for the Garden Room,on check in found that the door to the garden cannot be closed. Something that should have been checked before alloting. …the staff always helpful with a smile on their face and will be always helpful… …Staff was also very cooperative and made arrangements of anything desired with smile… …All of the staff were courteous and helpful throughout our stay and we had a most relaxing break… …The staff are competent and helpful and I suspect professionally trained……the staff at the hotel are genuine about their love for the hotel and are extremely sincere in their service … Positive Sentiments – 21 Negative Sentiments – 9 Total Sentiments on Service – 30

Report DetailsRepublic of Noodles is very well liked, however the food in Citrus Café has got some bad reviews : 

8 16% negative sentiment Report DetailsRepublic of Noodles is very well liked, however the food in Citrus Café has got some bad reviews 84% positive sentiment … Food was tired and repetitive… …The restaurants offer a large variety of food. We are strict vegetarians and though some of preparations could have tasted better, yet overall it was pretty good …The restaurant in the hotel is slightly over priced… …The republic of noodles restaurant was fantastic and so fresh. We both had such a lovely evening… …The restaurants offer a large variety of food. We are strict vegetarians and though some of preparations could have tasted better, yet overall it was pretty good Positive Sentiments – 16 Negative Sentiments – 3 Total Sentiments on Food – 19

Report DetailsBusiness facilities are found lacking, especially internet : 

9 62% negative sentiment Report DetailsBusiness facilities are found lacking, especially internet 38% positive sentiment … Some little things, like free wifi, would have helped… path to the beach is a little tatty and it would be an improvement if it could be tidied up, although this is outside thier control. …The hotel does not provide any facilities at the beach… …price of internet access was high… …The partition in the pool for small kids was especially well thought… Positive Sentiments – 8 Negative Sentiments – 13 Total Sentiments - Facilities – 21

Report DetailsGuests find the resort fresh, clean and welcoming : 

10 20% negative sentiment Report DetailsGuests find the resort fresh, clean and welcoming 80% positive sentiment … The pool area was nice but too loud in the evenings as it seems to be popular with the middle class crowd esp from Delhi. So if you want more quietness and privacy better go elsewhere… …For the same price I may not return… …The resort smells fresh and even the soaps, shampoos, conditioners, everything comes with lemon fresh fragrance… …Overall, a good value for money despite being little pricey… …am not one who appreciates resorts. However, this place is remarkably stylish…The place is bright, clean and welcoming… Positive Sentiments – 43 Negative Sentiments – 11 Total Sentiments on Others – 54

Thank You : 

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