Vertical Leap - Why you should use Facebook PPC

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Why you should use Facebook PPC Advertising :

Why you should use Facebook PPC Advertising

Presented By Rachel Cassidy PPC Campaign Delivery Manager Paul Broomfield PPC Services Manager :

Presented By Rachel Cassidy PPC Campaign Delivery Manager Paul Broomfield PPC Services Manager

Slide 3:

Facebook Introduction Source: http://www.youtube.com/user/theofficialfacebook

Slide 4:

Things you may not know about Facebook… Facebook has more than 500 million active users This equates to 1 in every 13 people on Earth The average Facebook user has 130 friends 250 million Facebook users log on every single day Sources: Facebook & Online Schools Org

Slide 5:

Things you may not know about Facebook… 200 million mobile Facebook users Average user spends 4 hrs 57mins p/month on Facebook Facebook offers 70 languages, including…. …Pirate! Sources: Facebook & Online Schools Org

Slide 6:

Females 51% 25-34 Years 26% 35 + Years 34% 13 – 17 Years 13% Gender & Age Statistics Sources: Facebook & Online Schools Org

Slide 7:

Facebook is one of the highest trafficked sites in the world Facebook contains a wealth of information that you can target What you need to know is what it can mean for your Business and marketing goals If your product targets a small niche that isn’t saturated you have the opportunity to maximise business return for little cost Introduction to Facebook Marketing

Slide 8:

Facebook Marketing Really Specific targeting options Age Location Education Workplace Birthday Source: Images from Facebook

Slide 9:

Where will my Ad Show? Source: Images from Facebook

Slide 10:

Facebook allows users to also vote on the advert Where will my Ad Show? Source: Images from Facebook

Slide 11:

Lead to Sign Up / Lead Generation Page Whole Ad is hyperlinked Ads can send traffic to your website Source: Images from Facebook

Slide 12:

Or Ads can send traffic to your Facebook Page Ads can direct people to pages within Facebook – great for kick starting a fan base Source: Images from Facebook

Slide 13:

Video Comment Event Poll Like Sampling Premium Facebook PPC Ads Source: Statistics from Facebook

Slide 14:

These ‘likes’ and ‘page joins’ can get published in the Mini Feed User likes the Ad Action advertised in Mini- Feed Automatically Like the Page Premium Facebook PPC Ads Source: Images from Facebook

Slide 15:

Facebook Reporting – Measuring Success Facebook reports break statistics down by demographics Reports can tell you about the likes and interests of the users who click through Conversion by Impression time and length from first impression to sale stats. This is only for Ads which direct traffic within Facebook Advertising performance – standard impressions, clicks and CTR

Slide 16:

If directing traffic to your website from Facebook, you can manually tag the urls to track Facebook visitor data into Google Analytics If it’s a page you’re promoting, you can also use Facebook Insights to monitor activity. Like AdWords, you can download the reports in csv and schedule reports for analysis Source: Images from Facebook

Slide 17:

Facebook reporting interface example Source: Images from Facebook

Slide 19:

Vertical Leap Client Results Increase of ‘ Likes’ to a charity Facebook page by 400% in 7 days With the high CTR’s we have achieved we have gained very very cheap click costs for our clients by using CPM bidding Ads directing traffic to client Facebook pages or groups 80 % of all clicks resulting in ‘page fans’ As traffic to the page increased, so did the amount of referrals to the main website

Slide 20:

Vertical Leap Client Results 76% cheaper click costs compared to Google search for competitive areas such as Weddings and Golfing Ads directing traffic to Client’s Website 40% decrease in CPA compared to Google AdWords One of our clients saw a 300% Increase in Online Orders within the first 6 weeks of launching a Facebook campaign

Slide 21:

Facebook Marketing Summary Reach of over 500 million users worldwide Specific demographic targeting options The Benefits Average user spends 4 hrs 57 mins p/m on Facebook Wide range of ad types available to best interact with your target audience Detailed reporting by demographics

Slide 22:

Find out More. Today. Contact us today to discuss how Vertical Leap and Facebook can help you achieve your Business Goals. www.vertical-leap.co.uk 0845 123 2753 Or of course – Find us On Facebook

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