Pay Per Click Campaign


Presentation Description

PPC is basically a advertising campaign that place your advertisement on the search engine result pages


Presentation Transcript



Pay Per Click Campaign:

Pay Per Click Campaign PPC is basically a advertising campaign that place your advertisement on the search engine result pages, usually it shows at the right side of the top of the search results. In these campaign, the advertiser only pays when a visitor clicks on the ad. PPC Company in India cutting down irrelevant traffic and bringing your prospect customers to buy products and services by increasing return on investment are designed by the specialists.

Benefits of PPC:

Benefits of PPC PPC can have several benefits to your online marketing campaign. You should be aware of the possible advantages before using it. Below are some of the benefits: Flexibility & Control Quick Output Targeting Track ability Budget Setting Pay for Result

Flexibility & Control:

Flexibility & Control Control and designing your ad campaigns according to relevant needs Seasonal campaigning for a fixed duration Many targeting options with a single bid and amount Provision of tracking the performance of your campaign for further changes Option of targeting advertisements to a certain position or bid higher for some key words for a particular time

Quick output:

Quick output Instant way of driving traffic to your site Pay per click advertisement appears on search result pages as soon as the campaign goes live and is approved

Pay for Results:

Pay for Results Payment made only when the customer clicks on the ad No charges for placing an add on the result page of search engine After one click on the ad, customers can save the URL and return later

Budget Setting:

Budget Setting Daily and Monthly budgets can be set to control costs Advertisers opt for what amount to pay for keywords, traffic results and other bidding options to meet market goals


Targeting Target advertisements for prospective customers Provides options like location, language and demographic targeting by gender, age and time to convert each click into conversion

Level Playing Field:

Level Playing Field Pay Per Click also puts all businesses on a level playing field Either a small or big business, chances of winning a keyword bid and being placed high on search engine result pages are same for both.

Track ability:

Track ability PPC campaign stays as effective and efficient as possible by tracking keyword and phrase successes Tracks maximum traffic with best conversion rates

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