MCX

Views:
 
Category: Entertainment
     
 

Presentation Description

MCX VIDEO

Comments

Presentation Transcript

Slide 1: 

HR/Retail Partnership Cindy Whitman Lacy 8 April 2009

Accomplishments : 

Accomplishments Two Functionality Assessments-Defined org structure tied to metrics Performance metrics by role Standard PD’s…theoretically Researched generational impacts ASI deep dive HQ performance increases tied to metrics

Accomplishments : 

Accomplishments Improved physical environment 6 stores On Brand Defined brand Are YOU On Brand? Recruiting card

Initiatives : 

Initiatives Recruiting Testing college intern program Testing college recruiting program Aggressive outreach in current economy Social networking Linked in Cold calling Strategic Vision: Employer of Choice

Initiatives : 

Initiatives Retention Executive training tied to strategy Celebrating heroes YOU be the Hero Executive portfolio Strategic Vision: Employer of Choice

ASI and CSI Results : 

ASI and CSI Results ASI Overall ASI (71) increased significantly by five points compared to a year ago. CSI Overall CSI (75) increased significantly by three points compared to a year ago. All Dimensions have experienced score increases – this is a result of the improvement efforts made across the board.

CSI Results : 

CSI Results

ASI Results : 

ASI Results

2009 Initiatives : 

2009 Initiatives Optimize Communication to Gen X and Millennial’s 66% of Enlisted are under 24 55% of Marines are Single 50.6% of MCX Customers are 18-34 years old By 2012, Millennial’s will have filled the 18-34 age group.

2008 Satisfaction Drivers : 

2008 Satisfaction Drivers Organizational Communication 13% Diversity Message 14% Organizational Flexibility 21%

Slide 12: 

MCX is NOT the Exchange of Yesterday!

Store Events : 

Store Events Affliction Metal Mulisha Riders TapOut

Advertising : 

Advertising

Store Events : 

Store Events Affliction Metal Mulisha Riders TapOut

First to Market : 

First to Market

Band Endorsements : 

Band Endorsements LINKIN PARK ROB “BLASKO” NICHOSON- OZZY OSBOURNE BAND ROB ZOMBIE AVENGED SEVENFOLD

Slide 26: 

LINKIN PARK OZZY OSBOURNE BAND ROB ZOMBIE

Summer X Games : 

Summer X Games Monster Athletes dominated the Summer X Games

Summer X Games : 

Summer X Games Monster Athletes dominated the Summer X Games

Slide 33: 

GRASS ROOTS INITIATIVES ATHLETE ENDORSEMENTS MEDIA INTEGRATION media.

Advertising : 

Advertising

Slide 41: 

Monster Athletes dominated the Summer X Games

Advertising : 

Advertising

Slide 47: 

Connecting Monster image to Retail Private Warped Tour Stop Free Ozzfest Tickets with 4-pack Purchase

BRANDING IN ADVERTISING : 

BRANDING IN ADVERTISING

Advertising : 

Advertising

Slide 51: 

GRASS ROOTS INITIATIVES ATHLETE ENDORSEMENTS EVENT SPONSORSHIP MEDIA INTEGRATION

BRANDING IN ADVERTISING : 

BRANDING IN ADVERTISING

Summer X Games : 

Summer X Games Monster Athletes dominated the Summer X Games

Slide 59: 

Private Warped Tour Stop Free Ozzfest Tickets with 4-pack Purchase

BRANDING IN ADVERTISING : 

BRANDING IN ADVERTISING

Slide 65: 

Motorcycle Give-Away Private Warped Tour Stop

Cherry Point After : 

Cherry Point After

BRANDING IN ADVERTISING : 

BRANDING IN ADVERTISING

First to Market : 

First to Market Bare Escentuals Havianas Affliction TapOut

BRANDING IN ADVERTISING : 

BRANDING IN ADVERTISING

Band Endorsements : 

Band Endorsements LINKIN PARK ROB ZOMBIE

Starbucks : 

Starbucks

Slide 111: 

Monster Army

Quantico After : 

Quantico After

Store Events : 

Store Events en

Store Events : 

Store Events

2008 special program : 

2008 special program MONSTER AMBASSADOR TEAMS Available Upon Request for Events Contact Highplains Marketing for Availability 800.733.8989

We Need Help… : 

Employment Branding Campaign What do we stand for? What do we represent? Innovative, relevant recruiting and hiring Paperless applications Connected Consistent communication Message Training Execution We Need Help…

We Need Help… : 

Company, CSI and ASI priorities linked to PA Problem resolution PeopleSoft tools for managers Hire dates, evaluation reminders, birthdays, anniversaries Download pay info Expedite hiring process Email notification of new opportunities We Need Help…