Facebook PPT

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Presentation Transcript

7 approaches to recruiting with facebook: 

7 approaches to recruiting with facebook

7 approaches to facebook recruiting: 

7 approaches to facebook recruiting developing a strategy going old school social recruiting attracting talent content is king managing your time leveraging the social graph 7

developing a strategy: 

developing a strategy

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define goals sample initial goals branding/marketing improve brand presence to build awareness increase positive mentions/sentiment about our brand website increase traffic to careers site recruiting attract qualified candidates to our career opportunities develop a source for active & passive candidates

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measure

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prepare a response strategy * * before you need it

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expect more good than bad 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not

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don’t create it & forget it! Fortune 25 Company

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g oing old school

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candidate search * also search inurl:pages & inurl:groups

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contacting non-friends = creepy ? (recruiter) (potential candidate)

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facebook to linkedin

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http://apps.facebook.com/marketplace posting jobs

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advertising

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advertising

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get what you pay for? advertising

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s ocial recruiting

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inform & respond

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SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations community Careerbuilder/Personi fied survey June 2010 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company

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SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations community Careerbuilder/Personi fied survey June 2010 57% of job seekers expect a company to interact with fans & followers Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website

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t alent attraction

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why they “like” you

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why they leave

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company or careers page?

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personal or business profile?

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c ontent is king

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share your culture

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behind the scenes / exclusives

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inform & educate

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recognize employees

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share news

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create events

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SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html when to post?

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when to post?

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m anaging time

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build a content calendar

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schedule it

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share the burden

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l everaging the s ocial graph

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“ we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates” Corporate Leadership Council employee referrals

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employee referrals

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social sharing

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social sharing

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resources jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php “facebook pages insights guide” - http://pub.vitrue.com/v4h “guide to facebook ads” - http://www.facebook.com/adsmarketing/ webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129 careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx