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See all Premium member Presentation Transcript 7 approaches to recruiting with facebook: 7 approaches to recruiting with facebook 7 approaches to facebook recruiting: 7 approaches to facebook recruiting developing a strategy going old school social recruiting attracting talent content is king managing your time leveraging the social graph 7 developing a strategy: developing a strategy PowerPoint Presentation: define goals sample initial goals branding/marketing improve brand presence to build awareness increase positive mentions/sentiment about our brand website increase traffic to careers site recruiting attract qualified candidates to our career opportunities develop a source for active & passive candidates PowerPoint Presentation: measure PowerPoint Presentation: prepare a response strategy * * before you need it PowerPoint Presentation: expect more good than bad 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not PowerPoint Presentation: don’t create it & forget it! Fortune 25 Company PowerPoint Presentation: g oing old school PowerPoint Presentation: candidate search * also search inurl:pages & inurl:groups PowerPoint Presentation: contacting non-friends = creepy ? (recruiter) (potential candidate) PowerPoint Presentation: facebook to linkedin PowerPoint Presentation: http://apps.facebook.com/marketplace posting jobs PowerPoint Presentation: advertising PowerPoint Presentation: advertising PowerPoint Presentation: get what you pay for? advertising PowerPoint Presentation: s ocial recruiting PowerPoint Presentation: inform & respond PowerPoint Presentation: SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations community Careerbuilder/Personi fied survey June 2010 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company PowerPoint Presentation: SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations community Careerbuilder/Personi fied survey June 2010 57% of job seekers expect a company to interact with fans & followers Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website PowerPoint Presentation: t alent attraction PowerPoint Presentation: why they “like” you PowerPoint Presentation: why they leave PowerPoint Presentation: company or careers page? PowerPoint Presentation: personal or business profile? PowerPoint Presentation: c ontent is king PowerPoint Presentation: share your culture PowerPoint Presentation: behind the scenes / exclusives PowerPoint Presentation: inform & educate PowerPoint Presentation: recognize employees PowerPoint Presentation: share news PowerPoint Presentation: create events PowerPoint Presentation: SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html when to post? PowerPoint Presentation: when to post? PowerPoint Presentation: m anaging time PowerPoint Presentation: build a content calendar PowerPoint Presentation: schedule it PowerPoint Presentation: share the burden PowerPoint Presentation: l everaging the s ocial graph PowerPoint Presentation: “ we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates” Corporate Leadership Council employee referrals PowerPoint Presentation: employee referrals PowerPoint Presentation: social sharing PowerPoint Presentation: social sharing PowerPoint Presentation: resources jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php “facebook pages insights guide” - http://pub.vitrue.com/v4h “guide to facebook ads” - http://www.facebook.com/adsmarketing/ webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129 careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx You do not have the permission to view this presentation. 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