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By: veera_pandy (8 month(s) ago)

Have sent the e-mail

 

By: rassuamit9 (8 month(s) ago)

mah ID is rashmeet43@gmail.com

 

By: rassuamit9 (8 month(s) ago)

mah ID is rashmeet43@gmail.com

 

By: rassuamit9 (8 month(s) ago)

mah ID is rashmeet43@gmail.com

 

By: rassuamit9 (8 month(s) ago)

mah ID is rashmeet43@gmail.com

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Presentation Transcript

7 approaches to recruiting with facebook:

7 approaches to recruiting with facebook

7 approaches to facebook recruiting:

7 approaches to facebook recruiting developing a strategy going old school social recruiting attracting talent content is king managing your time leveraging the social graph 7

developing a strategy:

developing a strategy

Slide 4:

define goals sample initial goals branding/marketing improve brand presence to build awareness increase positive mentions/sentiment about our brand website increase traffic to careers site recruiting attract qualified candidates to our career opportunities develop a source for active & passive candidates

Slide 5:

measure

Slide 6:

prepare a response strategy * * before you need it

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expect more good than bad 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not

Slide 8:

don’t create it & forget it! Fortune 25 Company

Slide 9:

g oing old school

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candidate search * also search inurl:pages & inurl:groups

Slide 11:

contacting non-friends = creepy ? (recruiter) (potential candidate)

Slide 12:

facebook to linkedin

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http://apps.facebook.com/marketplace posting jobs

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advertising

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advertising

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get what you pay for? advertising

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s ocial recruiting

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inform & respond

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SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations community Careerbuilder/Personi fied survey June 2010 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company

Slide 20:

SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations community Careerbuilder/Personi fied survey June 2010 57% of job seekers expect a company to interact with fans & followers Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website

Slide 21:

t alent attraction

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why they “like” you

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why they leave

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company or careers page?

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personal or business profile?

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c ontent is king

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share your culture

Slide 28:

behind the scenes / exclusives

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inform & educate

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recognize employees

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share news

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create events

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SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html when to post?

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when to post?

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m anaging time

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build a content calendar

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schedule it

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share the burden

Slide 39:

l everaging the s ocial graph

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“ we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates” Corporate Leadership Council employee referrals

Slide 41:

employee referrals

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social sharing

Slide 43:

social sharing

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resources jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php “facebook pages insights guide” - http://pub.vitrue.com/v4h “guide to facebook ads” - http://www.facebook.com/adsmarketing/ webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129 careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx