Agapé Catering

Slide 1: 

Agape Catering!

How Was Agape Created : 

How Was Agape Created Founded by Carol DeBorja in the early 80’s DeBorja watched over children at the Brooklyn Church of God Fed the children food Breakfast in the morning Lunch to school Warned by the health officials Found and moved into Agape House in 1982

What is Agape House : 

What is Agape House Shelter for women and children Soup kitchen Free summer camp for kids Help find treatment for those addicted to drugs Provide assistance when they get out

Agape Catering : 

Agape Catering Unofficially started in 1998 Employ 12-15 people at one time Word of mouth business Our mission is to provide our courtesy afforded our client and their guest, a great presentation, and GREAT TASTING FOOD, all at an affordable price.

Zero Based Planning : 

Zero Based Planning To date, business generated by Agape house been from word-of-mouth recommendations Agapé House Catering does not currently have a separate brand identity from their women’s shelter . The two aspects of this company are very closely related: the bulk of the profit from Agapé House Catering goes toward funding the Agapé House women’s shelter.

Clients Agape Has Catered : 

Clients Agape Has Catered University of Maryland School of Social Work & School of Medicine Loyola College University of Baltimore Bon  Secure Family Support Center The Village Learning Center Caroline Center Annie E. Casey Foundation Casey Family Services Echo House Martin Luther King and  Saint Jeromes Head Start, Stadium School Baltimore City and Baltimore County School Systems

Competition : 

Competition BIDDLE STREET CATERING BRASS ELEPHANT CHARLES LEVINE ltd. CHEF'S EXPRESSIONS CLASSIC CATERING PEOPLE GREAT OCCASIONS

Strengths : 

Strengths Ties to the community (very well known organization to their neighbors) Good customer testimonials to support their catering expertise Can utilize their residents as staff members

Weaknesses : 

Weaknesses No website currently in place Don’t have culinary training or education Don’t have catering business knowledge Only advertising so far has been word-of-mouth Very limited funds to get established as a legitimate catering company

Opportunities : 

Opportunities Ability to create a fresh image in the mid of consumers associated with catering Able to newly establish themselves / can shape their company Can choose their target market and focus on attracting their business Can utilize their neighborhood connections to advertise their catering Able to create more jobs for people that would otherwise have difficulty finding a job

Threats : 

Threats Established catering companies in surrounding area The cost of product: gas, food, culinary supplies, etc. Educated chefs and more professional catering staffs

Project Concept : 

Project Concept To develop a brand image To enhance: Profits, consumers and knowledge of service.

Business Objectives : 

Business Objectives Advertising Developing of brochures Website for the catering service Connecting service with local hotels

Benefits/User Value : 

Benefits/User Value Larger clientele for The Agape House More people to employ Profits Higher reputation

Recommendations : 

Recommendations Partner w/ BIC, School of Culinary Arts Website www.caterbalt.tk Brochure Sample Menus

Fun and Friendly : 

Fun and Friendly