Slide 2:
Environmental scanning
Meaning nature and scope.
Economic and non-economic environment.
Interaction between internal and external environments.
Overview of political
Socio- cultural
Legal
Technological and
Global environment.
INDIAN BUSINESS ENVIRONMENT :
INDIAN BUSINESS ENVIRONMENT India An country
Business Activity connected with production, trade, finance, transportation, insurance, advertisement & other activity related to the commerce &industry.
Environment means all the external & internal factors which have directly or indirectly baring on business
Scope or Applications Of Indian Business Environment :
Scope or Applications Of Indian Business Environment National Income Accounting
Structures of Industries
Money
Financial Sector Reforms
Trade
Agriculture
Service
Manufacturing
Type of industry