Pao Bhaji

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Unpacked Product

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Added: December 26, 2008 This Presentation is Public 
Presentation Category : Education All Rights Reserved
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Team Member’s Rahul Yadav Nitin kumar Varun Aggarwal Shashank Rana Jyoti ChauhanSapna RanaVijay KundraPreeti Kumari :Team Member’s Rahul Yadav Nitin kumar Varun Aggarwal Shashank Rana Jyoti ChauhanSapna RanaVijay KundraPreeti Kumari 1


Slide 2:WOW! Pav Bhaji WOW! WOW ! 2


Slide 3:Concept of packed Pav Bhaji 3 rahul


Slide 4:Changing Scenario in India 4 rahul


Unique Selling Proposition :BUY HEAT WOW! Unique Selling Proposition 5 Nitin


Slide 6:100% Natural 100% vegetarian No cooking required No Colour Ready to be served in two minutes. WOW! WOW! WOW! 6 nitin


Slide 7:7 Growing Economy Consumption Boom Rising Income levels Rise in Working Population Increasing Nuclear Families Changing Food Behaviour Change in India’s Socio - Economic Structure


4Ps of Marketing :PRODUCT COUSTOMRE PLACE PRICE PRODUCT PROMOTION CUSTOMER 4Ps of Marketing 8 Varun shashank


Product :Product 9 WOW! WOW! WOW! Varun shashank


Slide 10:10 PRICE Easy & Fast Any Where , Any Time @50\- Varun shashank


Slide 11:11 Launching of pav bhaji in Dushera Mela Delhi Place Varun shashank


Promotion :Promotion 12 Dushera Mela Buy one Get one Free butter 25gms. Varun shashank Launching at Diwali


P’s of Marketing :P’s of Marketing 13 Basic Components of a marketing plan: • Product • Place • Price • Promotion Additional 3P’s marketing plan: • People • Processes • Physical Evidence VIJAY


Target Customers :Target Customers 14 Working women School/college Offices


Slide 15:Speed and Efficiency in Processing Aesthetically packed products A pleasant shopping environment at the same Price Convenience of one-stop shopping with wider Product . Better quality and hygiene Portfolio at a single location Packed Food- A Smart Choice for Modern Women 15 Jyoti


Special Attributes :Special Attributes 16 Hygienic Preventing Cancer Delicious & Tasty Time Saving Healthy ingredients sapna


Distribution Channel :Distribution Channel 17 Agent & Distributors Whole sellers Retailers Direct consumers Franchisees/ partners


Summary :Summary 18 The stage is set for consumers to buy all their staples in well packed convenient packs . Ready availability of hygienically handled and packed fresh.


Slide 19:19 Thank You !