Internet Marketing E-Business Model

Slide 1: 

E- business Models

Slide 2: 

Content sponsorship Infomediary Intermediaries Broker- Online exchange Direct Selling Online auction Agent- Agent models representing seller Manufacturer's agent Metamediary Virtual mall Agent models representing buyer Reverse auction Buyer cooperative Online Retailer- Digital products Tangible products

Slide 3: 

CONTENT SPONSORSHIPS are exclusive advertising within a topic area of our network of web sites. All other advertising is removed for the duration of your sponsorship. Content Sponsorship areas include: * Search Engine Info & Research * Current Events and News * E-Business and Webmaster Interests * Shopping * Technology, Computers and Internet

Slide 5: 

INFOMEDIARY INFOrmation + interMEDIARY → Web site that gathers and organizes large amounts of data → acts as an intermediary between those who want the information and those who supply the information → neutral entity, a third-party provider of unbiased information; it does not promote or try to sell specific products in preference over other products.

Slide 6: 

INFO. OF PRODUCTS (SITES) CONSUMER INFO FOR VENDORS CONSUMER VENDOR

Slide 9: 

INTERMEDIARY → is a third party that offers intermediation services between two trading parties. → act as a channel for goods or services offered by a supplier to a consumer.

Slide 11: 

Direct Selling Manufactures sell directly to customers instead of using intermediaries. Wholesalers and retailers are not needed causing disintermediation. The Internet makes it easier to bypass intermediaries. Used in business to business markets-saves millions of dollars at times in sales related expenses such as personnel, product configuration, and order processing costs. Also used in business to consumer markets with sales of digital, software, and music, that require no inventory, pick-up, pack and ship. Email Marketing

Slide 12: 

The ONLINE AUCTION → in which participants bid for products and services over the Internet. → It is made possible through auction software which regulates the various processes involved. → In an auction the initial price starts low and is bid up by successive bidders.

Slide 13: 

http://www.onlineauction.com/

Slide 14: 

COMMISSION AGENT → who carries non-competitive but complementary products from several manufacturers, for distribution along the same channels or to the same customers. → Manufacturer's agents are used extensively in after-market automotive parts, industrial parts, and footwear industries, and are normally confined to specific sales territories. → Also called manufacturer's representative.

Slide 15: 

A company that acts as the single point of contact between online customers and suppliers. METAMEDIARIES are also referred to as middlemen or third-party providers. Basically, they are a net centric companies that provide goods and services. They also dispense advice and information on an array of topics, to help users find what they want online.

Slide 19: 

Internet site that mimics a department store or shopping center, enabling customers to access a variety of retailers using a shared site or site links; also called on-line mall. Whereas physical shopping malls reduce the travel and parking time required to visit different stores, VIRTUAL MALLS may reduce the time needed to search for various goods and establish multiple payment accounts. In some cases, there is a shared shopping cart, a single payment transaction, and centralized customer service provided by the mall host. The concept of a virtual mall is in transition, with many variations being tested, from fully integrated sites as already described to completely independent sites only offering links to other sites.

Slide 21: 

REVERSE AUCTION → is a term that is generally associated with Internet auction and e-purchasing. → In a regular auction, purchasers are allowed to place a bid on an item, which is the amount they are willing to pay in order to buy the item. The person who places the highest bid usually ends up with the item. → With a reverse auction, however, the opposite is true. More specifically, the buyer advertises a need for an item or service. Sellers then place bids for the amount they expect to be paid in order to perform such a service or provide such an item. Generally, the seller who places the lowest bid will win the job or sell the item.

Slide 23: 

As an individual buyer => → spend a lot of time comparing costs; → looking through flyers for special deals, and keeping track of "special purchase" offers; → buying in bulk gets you the best possible prices. WHAT TO DO NOW !!!!

Slide 24: 

SOLUTION IS CO-OP..... By joining forces with other consumers and consolidating your buying power, buying in bulk becomes very affordable and manageable. More and more business people are looking into the power of "COOPERATIVE" BUYING - in short, forming a "co-op." A cooperative is a business that's run like any other business, yet it has several unique aspects as well. 1. → it belongs to the folks who use it - those who have joined together to provide themselves with whatever it is they need. 2. → Generally, the member-owners share equally in the control of their organization - they may meet regularly, elect directors or advisory boards from among themselves, and even hire people to manage the day-to-day affairs of the organization. There are more than 47,000 member co-ops registered in the U.S., with a combined membership of more than 100 million people. embers are expected to invest in shares in the business in order to provide capital for the operation. This is usually accomplished through imposing an initial membership fee to join the organization, and then an annual fee thereafter to remain a member. In addition to the obvious benefit of having greater buying power, all net savings left after expenses are traditionally returned to members -- either in the form of greater discounts on purchases, or annual cash pay-outs in the form of dividends, or both.

Slide 25: 

DIGITAL GOODS (electronic goods or e-goods) is a general term that is used to describe any goods that are stored, delivered and used in its electronic format. Digital goods are shipped electronically to the consumer through e-mail or download from the Internet. Usually when you purchase digital goods online, after payment has been received the merchant will provide you with your digital item as an e-mail attachment or they may provide you with a secure link where you can download the item. Examples of digital goods include e-books, music files, software, digital images, Web site templates, manuals in electronic format, and any item which can be electronically stored in a file or multiple files.

Slide 28: 

DESIGNED & PRESENTED BY AbhishekVarshney (AV)