XBOX ONE PPT

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XBOX ONE:

XBOX ONE Brought to you by Microsoft

XBOX ONE:

It is an all in one home entertainment system at your fingertips. Image Source: http://www.xbox.com/en-US/xbox-one/innovation XBOX ONE

WHY IS IT NEEDED?:

Xbox One is needed to satisfy the need of many television watchers and not just gamers as many people see it. WHY IS IT NEEDED?

COMPETITORS:

PlayStation 4 by Sony Computer Entertainment America LLC. Image Source : http://us.playstation.com/ps4/index.htm COMPETITORS

TARGET MARKET AREA:

XBOX ONE is targeting television watchers and gamers at the same time in the US. On average 62% of Americans watch 3 hours of television on a daily basis. 65% of Americans spend time playing video games. Statistics Sources: http://www.today.com/tech/survey-62-americans-watch-over-3-hours-tv-daily-118746 http://www.onlineeducation.net/videogame TARGET MARKET AREA

XBOX ONE FEATURES:

Cloud powered Multitasking 8 core CPU HDMI pass thru 8GB of RAM 500GB hard drive Blue-ray player USB 3.0 Apps Built-in wifi Wireless Controller Voice, Visual, & Motion Commands Source: http://www.ign.com/wikis/xbox-one/Xbox_One_Hardware_Specs XBOX ONE FEATURES

DISTRIBUTION:

Direct: XBOX ONE sells directly at Microsoft’s website. Indirect: XBOX ONE is available at many known retailers such as Amazon, Target, Walmart , Best Buy, and GameStop so that they can get the most exposure to consumers. DISTRIBUTION

PRICING:

XBOX ONE sells for $499.00 plus tax for the basic console package. Microsoft’s profit per unit: $28.00 Microsoft plans to make most profits off the games they sell. Information Source : http://www.cnet.com/news/microsoft-squeezes-little-profit-out-of-each-xbox-one PRICING

PROMOTION:

Videos in YouTube Store displays Billboards Printed Ads PROMOTION

INTERNET VIDEOS ON YOUTUBE:

Videos show the many capabilities XBOX ONE has. (sample video in next slide) INTERNET VIDEOS ON YOUTUBE

STORE DISPLAYS:

Several retailers have store displays. Source: http://news.xbox.com/2013/11/xbox-one-microsoft-retail-stores STORE DISPLAYS

BILLBOARDS :

Advertising is visible everywhere. Source: http://www.neowin.net/news/first-xbox-one-outdoor-billboards-have-a-variety-of-slogans BILLBOARDS

PRINTED ADS:

Advertising is being done by many retailers in their weekly ads. Source: http://www.gamestop.com/gs/weeklyad/current/ PRINTED ADS

PRODUCT POSITIONING:

XBOX ONE is positioned as a console that is strictly for entertainment making it very attractive to television watchers as well as gamers. PlayStation 4 is positioned strictly as a gaming console which limits the number of entertainment inputs. PRODUCT POSITIONING

SOURCES:

"Education Database Online." Online Education Blog . N.p ., n.d . Web. 27 Apr. 2014. <http://www.onlineeducation.net/videogame>. "First Xbox One outdoor billboards have a variety of slogans - Neowin ." Neowin.net . N.p ., n.d . Web. 28 Apr. 2014. <http://www.neowin.net/news/first-xbox-one-outdoor-billboards-have-a-variety-of-slogans>. "Get Hands-On with Xbox One Now at Microsoft Retail Stores." Get Hands-On with Xbox One Now at Microsoft Retail Stores . N.p ., n.d . Web. 28 Apr. 2014. <http://news.xbox.com/2013/11/xbox-one-microsoft-retail-stores>. "Innovation." Xbox.com . N.p ., n.d . Web. 26 Apr. 2014. <http://www.xbox.com/en-US/xbox-one/innovation>. "Microsoft squeezes little profit out of each Xbox One - CNET." CNET . N.p ., n.d . Web. 28 Apr. 2014. <http://www.cnet.com/news/microsoft-squeezes-little-profit-out-of-each-xbox-one>. "Survey: 62% of Americans watch over 3 hours of TV daily - TODAY.com." TODAY . N.p ., n.d . Web. 28 Apr. 2014. <http://www.today.com/tech/survey-62-americans-watch-over-3-hours-tv-daily-118746>. "Weekly Ad | GameStop." Weekly Ad | GameStop . N.p ., n.d . Web. 28 Apr. 2014. <http://www.gamestop.com/gs/weeklyad/current/>. "Xbox One Hardware Specs - Xbox One Wiki Guide - IGN." IGN . N.p ., n.d . Web. 28 Apr. 2014. <http://www.ign.com/wikis/xbox-one/Xbox_One_Hardware_Specs>.   SOURCES

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