cb social class

Upper-middle class: 

Upper-middle class Career oriented Young successful professionals, corporate managers, and business owners. Active in professional, community and social activities. Have a keen interest in obtaining the “better things in life” Consumption is often conspicuous.

Slide 2: 

The lower-middle class Nonmanagerial White collar worker and highly paid blue-collar workers. Want to achieve respectability and be accepted as good citizens Prefer a neat and clean appearance The upper-lower class(security minded majority) Largest social-class segment Solidly blue collar Strive for security The lower class Poorly educated, unskilled laborers Often out of work Children are poorly treated Tend to live a day-to-day existence

Applications of social class: 

Applications of social class Advertising Social class members must understand the language and symbols used in advertising Lower and working class -strongly visual whc show activity, on going workand life, practical problems in daily requirements Upper - significant of therie status and self expressive aims Maket segmentation Upperclass - style color Lower class- appliances that work

Slide 4: 

Distribution Lower- Discount store & Neighborhood store Upper – regular department store, nature and variety of merchandise Product Development-