juanita cousins

Social Media as a Marketing Tool : 

Social Media as a Marketing Tool presentation by Juanita Cousins

What is social networking? : 

What is social networking? An Internet-based means to: find new customers develop new business opportunities advertise

Who uses social media? : 

Who uses social media? 79 percent of the Fortune 100 Best Companies use social media 68 percent of the 100 largest international companies have Twitter account 54 percent manage Facebook fan pages 50 percent post videos on YouTube

Slide 4: 

website that facilitates the process of uploading, watching and sharing videos. Google purchased for $1.65 billion in 2006 from three former PayPal employees 80 million viewers a month sufficient means for video advertising that does not stray far from traditional TV ads no cost for viewing or uploading videos

Slide 5: 

website that allows its users to share information in 140 characters or less in messages called “tweets” Use the # symbol to promote certain topics for discussion, which become known as “trending topics” content appears in Google searches for non-members to view users post more than 90 million messages daily about 375,000 people sign up on the site as new users daily.

Slide 6: 

website began in 2004 as a means to connect college students online today open for anyone with an email address to use “fan pages” are used by organizations and companies for Facebook users to declare themselves “fans” of a product or organization

Key Values of Social Media : 

Key Values of Social Media time, or fast distribution of durable but short messages to disseminate content plural and diverse audience with messages transcending both nationality and class cost effectiveness and feasibility promote the relationships of its users

As a marketing tool : 

As a marketing tool direct sales channel tool for customer contact and services amplifier of word of mouth space for social commerce

Procter & Gamble : 

Procter & Gamble 186 personalized YouTube videos with Isaiah Mustafa responding to questions of Twitter and Facebook users Old Spice sales more than double over five months

Ford Motor Company : 

Ford Motor Company Consumers thought Ford was trying to shut down TheRangerStation.com and sent 1,000 email complaints Scott Monty posted on Twitter that he was looking into the matter, added frequent updates Monty tweeted few hours that the website was selling counterfeit goods with Ford’s logo used as a case study among marketing companies on how they can use social media to avoid public relations disasters

Twitter’s Promoted Tweets : 

Twitter’s Promoted Tweets more than 30 brands, including the Coca-Cola Company and Starbucks Corporation $100,000 for 24 hours to have their messages listed as the first result on pages for popular topics 5 percent of Twitter users who saw a Promoted Tweet interacted with it Coca-Cola had 86 million views in 24 hours during the World Cup

Conclusion : 

Conclusion Social media is an effective marketing tool when companies implement a media strategy that includes proactive marketing, reactionary tool, customer service and marketing research.