Slide 2:
Introduction
Motto
Seriously, innovation, pursuit of excellence
Mission
Cultivate international high-ranking managers
Status
Ranked at 8th business school in the whole world and 1st in Asia
Slide 3:
Program
MBA, EMBA, Executive Education
Advantages
Experienced faculty from more than a dozen countries, with strong reputation for authoritative business expertise, especially on China
Elite student body of 360 from over 25 countries and territories, with experiences that span a spectrum of industries and organizations
Slide 4:
Marketing Strategy
Target customers (students)
Senior management personnel with actively participate in international cooperation and competition
New Target market-Africa
Slide 5:
Introduction
Founder
Li Ka Shing Foundation
Mission
Cultivate excellent business entrepreneurs to meet future global challenges
Target
Entered the top 10 international business college in the 10 years
Slide 6:
Program
MBA, Finance MBA, Executive MBA, Executive Education
Advantages
Study a curriculum tailored to China business.
Network with classmates who lead China's most powerful companies.
Slide 7:
Marketing Strategy
Target Customers (students)
Business leader
Target Market
Chinese National Enterprises
Conclusion :
Conclusion Sensitivity to market
+
Accurate market
position
+
Own characteristics
=
Success
Thanks for you attention :
Thanks for you attention Wanxia Zhao
Dec. 4, 2010