Marketing to the Bottom of the Pyramid Martin, Brandon

Views:
 
Category: Education
     
 

Presentation Description

Martin Brandon

Comments

Presentation Transcript

Marketing to the Bottom of the Pyramid:

Brandon Martin Marketing to the Bottom of the Pyramid

What is the Bottom of the Pyramid?:

What is the Bottom of the Pyramid?

Who are these forgotten people?:

Who are these forgotten people?

Products:

Products

Marketing Approaches:

The 4A’s Awareness Access Affordable Available The 5D’s Development Design Distribution Demand Dignity Marketing Approaches

Who benefits?:

Who benefits?

Thanks:

Thanks

authorStream Live Help