Sony History :
Sony History Founded May 1946
Name created by combining “Sonus” and “Sonny”
1960, American branch Sonam (Sony Corporation of America)
Leading manufacturer of audio, video, communications, and information technology products
SWOT Analysis :
SWOT Analysis
India :
India Located in southern Asia, bordering the Arabian Sea and the Bay of the Bengal
4th thru the 6th centuries emergence of Indian science, art, and culture
Diverse economy; population is encompassed through traditional village farming, modern agriculture, and handicrafts
Political framework modeled after the British Westminister System
major exporter of software services and software workers
India: Marketing Opportunities :
India: Marketing Opportunities Plans to introduce six new regional language games
C510 Cybershot
Sony transferring technology for its games from its London studio to India
Thailand :
Thailand Located in southeast Asia bordering the Andaman Sea and the Gulf of Thailand
95% Buddhist
Exported products include Tin, Textiles, Fish Products, Rice, Tapioca, Jewelry, Electrical Appliances, Furniture, Plastics
Government established constitutional monarchy
Thailand: Marketing Opportunities :
Thailand: Marketing Opportunities Asset Light Strategy
Magnetic Products Thailand Co., Ltd
Mobile Electronics Thailand Co., Ltd
Semiconductor Thailand Co., Ltd
Environmentally Friendly
Product Life Cycle
Green TV
Alpha Centers
Recommendations :
Recommendations Exonerate
Sony Pictures
Business sells decreased 11.2% during fiscal yr
Financial Services
Revenues declined 10.5%
Operating income plummeted 73.1%
Primary Focus
Electronics and Gaming
Research and Development
Alphatec/Alpha stores