logging in or signing up Coca Cola vaidasl Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 8313 Category: Education License: All Rights Reserved Like it (4) Dislike it (0) Added: April 28, 2009 This Presentation is Public Favorites: 4 Presentation Description Coca Cola Comments Posting comment... By: jasmineywh (7 month(s) ago) excellent！ Saving..... Post Reply Close Saving..... Edit Comment Close By: ANSARIAKBARALI (10 month(s) ago) PLS Saving..... Post Reply Close Saving..... Edit Comment Close By: nainarani (15 month(s) ago) superb Saving..... Post Reply Close Saving..... Edit Comment Close By: mostafahhh (18 month(s) ago) good work Saving..... Post Reply Close Saving..... Edit Comment Close By: chinkykushwah1987 (20 month(s) ago) nice ppt it helps to give me relevent facts n figure... Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: Presented By: Eugene Cross Cherron Harbour Bradley Hargrove Jamal Robinson CANADA & CHINA SWOT MATRIX : SWOT MATRIX Strengths Opportunities Threats Weaknesses Innovation: Coca-Cola took soft drinks and made products, packaging, equipment, and marketing unlike any other company before them. Strong Brand Image: Since 1998, Coke has had the most recognizable trademark in the world. Production:10 bottling subsidiaries that are totally controlled by Coca-Cola, and local bottlers produce their product. Loyalty: The strongest displays of brand loyalty shown compared to any other brand. Limitless Opportunities: Due to their powerful market position and huge profits that they turn over. Minute Maid: The aim of The Minute Maid Company is to be the Coca-Cola of juices. Expansion Globally: European markets still offer potential growth. European consumers drink Coca-Cola on average less than twice a week . Decentralized Management: The company does not set common corporate goals. Bottling: The relationship that Coca-Cola has with their independent bottlers is constantly under negotiation. Stockholders: Remain dedicated to building a better business. Health Risk: more health-conscious consumers due to the health issues that have come up over the past years. Coca-Cola has never produced an organic product. Regional Economy: Coca-Cola is facing economic threats in some of the geographic areas that have been struck by down turn in the economy. Health Concerns: Complex sugars are normally the first things that get cut off by people who are dieting and Coke is full of them. Competition: Pepsi Co is attempting lead the soft drink industry by cutting into the younger 13-25 year old demographic. RECOMMENDATIONS : RECOMMENDATIONS The company wants to continue to turn the image of Coca-Cola around. They proceed to invest heavily in developing the potential of their international market. One major focus points is increasing the geographic coverage of the company’s bottling plant. Continue to move forward in the development of outside products. Still the international project remains an advantage over the competition and should be continuously improved. Coca-Cola should persist in producing lower calorie drinks, more organic products and focus on the building of brand image. Coca-Cola has been a well known product and the brand name stands out, the brand can bring out new items and make newer innovations for loyal customers to try(Ivester,2009). CANADA’S ENIVRONMENT : CANADA’S ENIVRONMENT Canadian culture is made up of many different racial and religious backgrounds. Canadian culture usually doesn’t discriminate on race ,gender, religion and different culture backgrounds. Body language is very important in Canadian culture. Canada is currently in an economic crisis. Employees with retirement savings in the Canadian stock market have lost money tremendously. The federal government has a deficit of 40 billion in 2009. Canada ‘s government is telling the citizens not to worry about the economy. The government advices Canadians to invest back in stock market. Canada’s citizens didn’t vote for the coalition government . Slide 5: Exporters must tailor their promotional strategies to appeal to a unique culture that is comprised of both English and French speaking countries. Differences in lifestyles between French Canadians and English Canadians can result in surprisingly difference in consumer behavior decisions. French Canadians make a larger portion of their food purchases in specially stores, English Canadians tend to spend more of their money on personal items like clothing health items, alcoholic beverages, and tobacco. When marketing in English Canada you want to present the consumer with rational reasons to buy, while in French Canada the consumers respond to stimulating advertisements that get good emotional responses. Majority of all Canadians respond better to promotions that put emphasis on immediate gratification instead of long term benefits of products and services. It is possible for U.S. exporters to establish long-term market penetration, increased market share, and loyal consumers. The promotion strategies of goods and services must be adapted to the cultural context of Canada. MARKETING OPPORTUNITIES IN CANADA Slide 6: IMPROVEMENTS Water Stewardship: Establish a water sustainable operation in which we use one liter of water for every liter of product we produce - what we call water neutrality. Sustainable Packaging/Recycling: Maximize our use of renewable, reusable, and recyclable resources, ultimately recycling the equivalent of 100 percent of our packaging. Energy Conservation/Climate Change: Reduce carbon emissions in our manufacturing, fleet, sales and marketing equipment, and facilities. Product Portfolio/Well-Being: Offer every consumer the right product and package in the right place, at the right moment, in the right way. Diverse and Inclusive Culture: Establish a diverse, winning, and inclusive culture. SUCCESSES Introduced 22 heavy-duty, hybrid electric delivery trucks to the Canadian fleet. This improved fuel efficiency by 32% and made for less noise and emissions when stopped in traffic. Reduced water usage by more than 20% between 2005-2007, using 1.69 liters of water to produce one liter of beverage. Released Launching Supplier Guiding Principles, which detail expectations of suppliers with regard to labor standards, workplace health and safety, business integrity, and environmental practices. 5 Supplier Awards and Recognitions in 2007 and 2008. Improved electrical use ratio by 13% in 2007. Invested more than $1.5 million locally through programs, sponsorships, and in-kind and charitable contributions in 2008. CHINA’S ENVIRONMENT : CHINA’S ENVIRONMENT Cultural environment (“face” & “guanxi”) Economic environment (decline in growth) Financial environment (developing central region) Political environment (Pan-blue/green coalitions) MARKETING OPPORTUNITES IN CHINA : MARKETING OPPORTUNITES IN CHINA Although Coca Cola can think of many different ways to improve the brand name for future success, they try to implement four main keys to being successful within the company. Many companies may use alternative strategies of how to build a successful company. Improvement not System Replacement as Implementation Focus: Although almost every plant replaced a previous existing system, the first objective of the implementation was always to improve the operation of the business. This is what runs the business and should always be first to organize and reconstruct. One Plant at a Time: Performance has been taken on in amounts that are manageable to achieve, usually without having to accomplish two assignments at once and without the pressure of doing more than one job in many different places. Plant Ownership/Corporate Support: As a company, Coca Cola provides consulting and training support at a level needed to be successful and help the company continue to be successful as well. High Standards and Expectations at Performance: When having a successful company or trying to build one, you must have high expectations that should be met by each associate that works for them. Slide 9: COCA-COLA Coca-Cola is expecting China to be its largest market, according to E. Neville Isdell. China is currently holding the spot of the 4th largest market and chairman comments on its rapid growth to being number one. The Coca-Cola Company has been in the process of building two new bottling factories in East China as well as Northwest China’s Xinjiang Uygur Autonomous Region. Combining these two new establishment, makes a strong count of 37 total factories in China. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Coca Cola vaidasl Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 8313 Category: Education License: All Rights Reserved Like it (4) Dislike it (0) Added: April 28, 2009 This Presentation is Public Favorites: 4 Presentation Description Coca Cola Comments Posting comment... By: jasmineywh (7 month(s) ago) excellent！ Saving..... Post Reply Close Saving..... Edit Comment Close By: ANSARIAKBARALI (10 month(s) ago) PLS Saving..... Post Reply Close Saving..... Edit Comment Close By: nainarani (15 month(s) ago) superb Saving..... Post Reply Close Saving..... Edit Comment Close By: mostafahhh (18 month(s) ago) good work Saving..... Post Reply Close Saving..... Edit Comment Close By: chinkykushwah1987 (20 month(s) ago) nice ppt it helps to give me relevent facts n figure... Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: Presented By: Eugene Cross Cherron Harbour Bradley Hargrove Jamal Robinson CANADA & CHINA SWOT MATRIX : SWOT MATRIX Strengths Opportunities Threats Weaknesses Innovation: Coca-Cola took soft drinks and made products, packaging, equipment, and marketing unlike any other company before them. Strong Brand Image: Since 1998, Coke has had the most recognizable trademark in the world. Production:10 bottling subsidiaries that are totally controlled by Coca-Cola, and local bottlers produce their product. Loyalty: The strongest displays of brand loyalty shown compared to any other brand. Limitless Opportunities: Due to their powerful market position and huge profits that they turn over. Minute Maid: The aim of The Minute Maid Company is to be the Coca-Cola of juices. Expansion Globally: European markets still offer potential growth. European consumers drink Coca-Cola on average less than twice a week . Decentralized Management: The company does not set common corporate goals. Bottling: The relationship that Coca-Cola has with their independent bottlers is constantly under negotiation. Stockholders: Remain dedicated to building a better business. Health Risk: more health-conscious consumers due to the health issues that have come up over the past years. Coca-Cola has never produced an organic product. Regional Economy: Coca-Cola is facing economic threats in some of the geographic areas that have been struck by down turn in the economy. Health Concerns: Complex sugars are normally the first things that get cut off by people who are dieting and Coke is full of them. Competition: Pepsi Co is attempting lead the soft drink industry by cutting into the younger 13-25 year old demographic. RECOMMENDATIONS : RECOMMENDATIONS The company wants to continue to turn the image of Coca-Cola around. They proceed to invest heavily in developing the potential of their international market. One major focus points is increasing the geographic coverage of the company’s bottling plant. Continue to move forward in the development of outside products. Still the international project remains an advantage over the competition and should be continuously improved. Coca-Cola should persist in producing lower calorie drinks, more organic products and focus on the building of brand image. Coca-Cola has been a well known product and the brand name stands out, the brand can bring out new items and make newer innovations for loyal customers to try(Ivester,2009). CANADA’S ENIVRONMENT : CANADA’S ENIVRONMENT Canadian culture is made up of many different racial and religious backgrounds. Canadian culture usually doesn’t discriminate on race ,gender, religion and different culture backgrounds. Body language is very important in Canadian culture. Canada is currently in an economic crisis. Employees with retirement savings in the Canadian stock market have lost money tremendously. The federal government has a deficit of 40 billion in 2009. Canada ‘s government is telling the citizens not to worry about the economy. The government advices Canadians to invest back in stock market. Canada’s citizens didn’t vote for the coalition government . Slide 5: Exporters must tailor their promotional strategies to appeal to a unique culture that is comprised of both English and French speaking countries. Differences in lifestyles between French Canadians and English Canadians can result in surprisingly difference in consumer behavior decisions. French Canadians make a larger portion of their food purchases in specially stores, English Canadians tend to spend more of their money on personal items like clothing health items, alcoholic beverages, and tobacco. When marketing in English Canada you want to present the consumer with rational reasons to buy, while in French Canada the consumers respond to stimulating advertisements that get good emotional responses. Majority of all Canadians respond better to promotions that put emphasis on immediate gratification instead of long term benefits of products and services. It is possible for U.S. exporters to establish long-term market penetration, increased market share, and loyal consumers. The promotion strategies of goods and services must be adapted to the cultural context of Canada. MARKETING OPPORTUNITIES IN CANADA Slide 6: IMPROVEMENTS Water Stewardship: Establish a water sustainable operation in which we use one liter of water for every liter of product we produce - what we call water neutrality. Sustainable Packaging/Recycling: Maximize our use of renewable, reusable, and recyclable resources, ultimately recycling the equivalent of 100 percent of our packaging. Energy Conservation/Climate Change: Reduce carbon emissions in our manufacturing, fleet, sales and marketing equipment, and facilities. Product Portfolio/Well-Being: Offer every consumer the right product and package in the right place, at the right moment, in the right way. Diverse and Inclusive Culture: Establish a diverse, winning, and inclusive culture. SUCCESSES Introduced 22 heavy-duty, hybrid electric delivery trucks to the Canadian fleet. This improved fuel efficiency by 32% and made for less noise and emissions when stopped in traffic. Reduced water usage by more than 20% between 2005-2007, using 1.69 liters of water to produce one liter of beverage. Released Launching Supplier Guiding Principles, which detail expectations of suppliers with regard to labor standards, workplace health and safety, business integrity, and environmental practices. 5 Supplier Awards and Recognitions in 2007 and 2008. Improved electrical use ratio by 13% in 2007. Invested more than $1.5 million locally through programs, sponsorships, and in-kind and charitable contributions in 2008. CHINA’S ENVIRONMENT : CHINA’S ENVIRONMENT Cultural environment (“face” & “guanxi”) Economic environment (decline in growth) Financial environment (developing central region) Political environment (Pan-blue/green coalitions) MARKETING OPPORTUNITES IN CHINA : MARKETING OPPORTUNITES IN CHINA Although Coca Cola can think of many different ways to improve the brand name for future success, they try to implement four main keys to being successful within the company. Many companies may use alternative strategies of how to build a successful company. Improvement not System Replacement as Implementation Focus: Although almost every plant replaced a previous existing system, the first objective of the implementation was always to improve the operation of the business. This is what runs the business and should always be first to organize and reconstruct. One Plant at a Time: Performance has been taken on in amounts that are manageable to achieve, usually without having to accomplish two assignments at once and without the pressure of doing more than one job in many different places. Plant Ownership/Corporate Support: As a company, Coca Cola provides consulting and training support at a level needed to be successful and help the company continue to be successful as well. High Standards and Expectations at Performance: When having a successful company or trying to build one, you must have high expectations that should be met by each associate that works for them. Slide 9: COCA-COLA Coca-Cola is expecting China to be its largest market, according to E. Neville Isdell. China is currently holding the spot of the 4th largest market and chairman comments on its rapid growth to being number one. The Coca-Cola Company has been in the process of building two new bottling factories in East China as well as Northwest China’s Xinjiang Uygur Autonomous Region. Combining these two new establishment, makes a strong count of 37 total factories in China.