logging in or signing up Adidas vaidasl Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 13189 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 28, 2009 This Presentation is Public Favorites: 2 Presentation Description Adidas Comments Posting comment... By: deepa31 (27 month(s) ago) can i downlod this ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: kamalt (28 month(s) ago) can u send dis ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: nareshchinna (33 month(s) ago) can u pls send this ppt to my mail:firstname.lastname@example.org Saving..... Post Reply Close Saving..... Edit Comment Close By: khalsha (33 month(s) ago) maja aa gaya Saving..... Post Reply Close Saving..... Edit Comment Close By: khalsha (33 month(s) ago) it very good its easy to download Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Adidas: Brazil and France : Adidas: Brazil and France Brandon Mckinley Jackson Moser Gerrod Henderson Jai Nickelberry Adidas SWOT Analysis : Adidas SWOT Analysis Strengths Weaknesses Adidas’ age (operating 60 years) Association with Germany Adidas’ size (27,000 employees, Competition from Nike $15.6 bil. revenue, 2007) Financial problems from 1980’s Large market share (16% of global footwear market) Opportunities Threats International growth Nike’s market share and purchasing (Latin America and Asia) power New product development Global economic downturn (Fragrance, equipment) New websites (Adidas global hub video website) COMPANY BACKGROUND : COMPANY BACKGROUND When it was created Company hardships Adidas as a company Current Standings FUTURE MARKETING RECCOMENDATIONS & EXPLORATION : FUTURE MARKETING RECCOMENDATIONS & EXPLORATION Use Brazilian and French athletes to endorse products Lower cost casual sports attire Increase sponsorship dollars Venture into new markets Brazil Economic and Financial Analysis : Brazil Economic and Financial Analysis Brazil has the largest economy in South America. Major industries include mining, farming and the largest industry which is the service sector. Brazil’s currency is the Real (pictured to the right) it was originally weighted to compete with the US dollar head to head, but the exchange rate is now 1.8644 reals to one US dollar. Brazil exports a number of agricultural products like soy beans and coffee, as well as, automotive parts and transportation equipment. The national GDP of Brazil is $1.99 trillion which was a $10 billion increase from the previous year or a real growth rate of 5.2% Per Capita GDP is estimated at $10,100 France Economics and Finance : France Economics and Finance Have sixth largest economy in the world Employment rates decreased by 8% Own stock in transportation, banking, and distribution Four bills passed Banks vs financial institutions Political Environment : Political Environment Brazil France -26 states -Extremely diverse Congress -81 senators and 513 deputies -President Lula de Silva 2nd term -Negative Attention -At first, the president served a 7-year term. -2002, term was reduced to 5- year term -Decentralized government -National Assembly is known as the legislative body -President Sarkozy Successess & Failures : Successess & Failures Brazil France Increased sales for Reebok Failed to penetrate market had oppurtunity to increase profits Bernard Tapie Shorted lived under leadership Robert Louis-Dreyfus France has the leading market of sports wear in Europe Marketing Recommendations : Marketing Recommendations Famous athletes in France and Brazil Casual sports apparel market You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.